Search Engine Land

🚀 𝗖𝗮𝗹𝗹𝗶𝗻𝗴 𝗮𝗹𝗹 𝘀𝗲𝗮𝗿𝗰𝗵 𝗽𝗿𝗼𝘀! Search Engine Land is expanding its 2026 contributor roster — and we’re looking for expert voices in SEO, PPC, AI, and analytics to share insights with millions of marketers. If you’ve got 5+ years of hands-on experience and something smart to say about search, genAI, or data, this is your chance to: ✅ Build authority in your niche ✅ Grow your professional visibility ✅ Shape the future of the search industry We’ve been the go-to source for 20 years — now we want your voice in the mix. Tag someone you want to see write for Search Engine Land. #SEO #PPC #AI #Analytics #SearchMarketing #ThoughtLeadership #DigitalMarketing #SearchEngineLand

🧠 𝗧𝗵𝗶𝘀 𝗼𝗻𝗲’𝘀 𝗲𝗮𝘀𝘆 𝘁𝗼 𝗼𝘃𝗲𝗿𝗹𝗼𝗼𝗸, 𝗮𝗻𝗱 𝗰𝗼𝘂𝗹𝗱 𝗰𝗼𝘀𝘁 𝘆𝗼𝘂 𝗱𝗮𝘁𝗮 𝗳𝗼𝗿 𝗻𝗼 𝗴𝗼𝗼𝗱 𝗿𝗲𝗮𝘀𝗼𝗻. Google just reminded us (via John Mueller) that if your images, videos, or assets live on cloud storage — AWS, Azure, Google Cloud, etc. — you need to verify those hosts in Search Console. Why it matters:  • You’re likely missing crawl, index, and Safe Browsing data for entire asset networks.   • Without verification, you’re flying blind on visibility issues and malware alerts.  • Using a CNAME like content.your-site.com keeps your data unified, ownership portable, and migration painless. In short: if it’s not verified, it’s not really your content. #SEO #TechnicalSEO #SearchConsole #GoogleSearch #CloudHosting #CrawlIndexation #SiteOps #SEOTips

🧠 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝗸𝗲𝘆𝘄𝗼𝗿𝗱. Search engines—and now LLMs—don’t rank words. They rank meaning. We’ve entered the semantic era of SEO, where context, entity relationships, and embeddings decide which brand gets surfaced inside an AI answer. In our latest carousel, we break down how to engineer context precision so everyone from Google to Gemini can interpret your entities the way you intend. Context isn’t decoration — it’s the new infrastructure of visibility. Every entity you mention teaches AI what your brand means, not just what it says. #SemanticSEO #EntitySEO #AISEO #GEO #LLMO #TopicalAuthority #SearchInnovation #AdvancedSEO

🏆 Here at Search Engine Land, we love to celebrate the best of search marketing; it's why we give out our annual awards. Today, we want to feature CAMP Digital, our winner for "Best Use of AI Technology in Search Marketing." Using AI, they were able to get 15x more return on ad spend. Making dollars go the distance is the name of the game, and they're winning. Congratulations! #SearchMarketing #PPC #AIinMarketing #PerformanceMarketing #ROAS #MarketingAwards #AIPowered #SearchEngineLand

👀 Rankings are out. Visibility is in. And as AI search grows, we need metrics that show how often our brands are found, not just clicked. (Leave a comment if you’re building your own visibility index not listed here — curious who’s experimenting here 👇) #AISEO #LLMO #SearchStrategy #VisibilityMetrics #GenerativeSearch #EntitySEO #ZeroClickSearch #SEOAnalytics #SearchEvolution

🚨 𝗪𝗵𝘆 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 > 𝗰𝗹𝗶𝗰𝗸𝘀 𝗶𝗻 𝟮𝟬𝟮𝟱 You don’t need traffic alone to win; you need presence. Zero-click search and AI Overviews have broken the old model of SEO reporting. Clicks, CTR, even “position 1” — they no longer tell the full story. Your brand could be showing up in AI answers, People Also Ask, and Knowledge Panels daily… yet your traffic chart looks like a nosedive. That’s not a failure; that’s a measurement problem. Advanced SEOs are already shifting from traffic-based KPIs to new visibility metrics like: 🔹 𝗔𝗻𝘀𝘄𝗲𝗿 𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 — % of AI-generated answers that mention your brand 🔹 𝗘𝗻𝘁𝗶𝘁𝘆 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵 — how strongly search engines connect your brand to key topics 🔹 𝗙𝗿𝗲𝘀𝗵𝗻𝗲𝘀𝘀 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 — how often your updated content reappears in dynamic SERP features Because when Google and AI engines use your content as the answer, you’ve won visibility — even if the click never happens. 💡 Advanced move: Build an AI Visibility Scorecard that combines:  • GSC impressions (reach)  • AI Overview citations (influence)  • Structured data coverage (credibility) That’s your real visibility index — the new north star metric for modern SEO. #AISEO #VisibilityMetrics #ZeroClickSearch #SEOAnalytics #SearchStrategy

𝗜𝗳 𝗔𝗜 𝗰𝗮𝗻’𝘁 𝗽𝗮𝗿𝗮𝗽𝗵𝗿𝗮𝘀𝗲 𝘆𝗼𝘂, 𝘆𝗼𝘂 𝗰𝗮𝗻’𝘁 𝗹𝗲𝗮𝗱 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻. These days, thought leadership spans both humans and machines. If AI Overviews, Copilot, or Perplexity can’t surface your ideas, you’re invisible in the next era of search. Test out how you might want to implement an AI visibility loop for your site 👇 🧩 𝗦𝘁𝗲𝗽 𝟭: 𝗘𝘅𝘁𝗿𝗮𝗰𝘁 𝘄𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗽𝗮𝗿𝗮𝗽𝗵𝗿𝗮𝘀𝗲𝗱 Pull out your entities, claims, stats, and quotable lines from each TL piece. This becomes your AI audit sheet. If it’s not clearly defined, AI won’t “see” it. 🔍 𝗦𝘁𝗲𝗽 𝟮: 𝗔𝘂𝗱𝗶𝘁 𝗔𝗜 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 Search your target prompts in AI Overviews, Copilot, Perplexity. Check who’s being cited — and who’s not. If your perspective’s missing, that’s your to-do list. 🧠 𝗦𝘁𝗲𝗽 𝟯: 𝗦𝗵𝗶𝗽 𝗮 𝗱𝗲𝗹𝘁𝗮 𝘂𝗽𝗱𝗮𝘁𝗲 Fill the gaps. Add missing entities or terminology AI prefers. Turn walls of text into copy-ready quotes (under 25 words). Add structured data and visible sources near every claim. AI needs clean edges to summarize you. 💡 𝗦𝘁𝗲𝗽 𝟰: 𝗔𝗱𝗱 𝗮𝗻 “𝗔𝗻𝘀𝘄𝗲𝗿 𝗖𝗮𝗽𝘀𝘂𝗹𝗲”/"FAQ block" Drop a 100–180-word section written for AI to lift. Plain language, concise, source-backed. Make it easy to quote — for both humans and LLMs — and use a Q&A format/structured data that's also meant to trigger rich results in traditional SERPs. 📈 𝗦𝘁𝗲𝗽 𝟱: 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝘄𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 Track Share of Voice in AI answers. Watch it weekly. When your share goes up, your brand’s visibility compounds across ecosystems. 𝘗𝘳𝘰 𝘵𝘪𝘱: Write like you want to be paraphrased. Short sentences. Concrete nouns. Credible data. #SEO #AISEO #GEO #LLMO #EntitySEO #SemanticSEO #ThoughtLeadership #ContentStrategy #DigitalMarketing #SearchMarketing #GoogleSearch #BingCopilot #Perplexity #EAT #MarketingAnalytics #GenerativeSearch

Running a sale but don't want to edit all your Google Ads? Promotion assets are your answer! Google Ads Coach Jyll Saskin Gales shares how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy. This video covers the must-know details from where to place them, policy requirements, scheduling options, eligibility and more. Be sure to follow us for more Google Ads tips and tricks. https://lnkd.in/grSkxcMu #googleads #thegooglepro #searchengineland

𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗶𝗻𝗳𝗹𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗿𝗲𝗮𝗹 𝗮𝗻𝗱 𝗺𝗼𝘀𝘁 𝗦𝗘𝗢𝘀 𝗱𝗼𝗻’𝘁 𝗻𝗼𝘁𝗶𝗰𝗲 𝗶𝘁. Your “growth” might just be your niche getting smaller. 📉 If your traffic is up 20%, but your category shrank 30%, you’re not underperforming... you’re crushing it. Too many SEO dashboards celebrate absolute growth without context. But when AI Overviews and SERP features are stealing real estate, the total addressable search volume is shrinking for everyone. 👉 Advanced SEOs normalize benchmarks by market size and SERP volatility. 👉 They track competitive-adjusted growth — not raw traffic or keyword count. If SERPs are contracting, true growth means holding or growing share of visibility, not chasing an absolute number. 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗺𝗼𝘃𝗲: Build a competitive-adjusted visibility metric that factors in:  • % change in total keyword volume for your niche  • % change in visible real estate (SERP features, AI Overviews, zero-click results)  • Your relative movement against competitors Customize it to your industry, niche, and unique considerations. That’s how you separate “inflated wins” from actual dominance. #SEO #AISEO #AdvancedSEO #SearchVisibility #DigitalMarketing #SEOStrategy #DataDrivenSEO #SearchTrends #AIOverviews

𝗠𝗼𝘀𝘁 𝗦𝗘𝗢𝘀 𝘁𝗿𝗲𝗮𝘁 𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗔𝗜 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄𝘀 𝗮𝘀 𝗮 𝗯𝗶𝗻𝗮𝗿𝘆 𝗲𝘃𝗲𝗻𝘁: 𝘆𝗼𝘂’𝗿𝗲 𝗶𝗻 𝗼𝗿 𝘆𝗼𝘂’𝗿𝗲 𝗼𝘂𝘁. 𝗕𝘂𝘁 𝗶𝗻 𝗿𝗲𝗮𝗹𝗶𝘁𝘆, 𝗶𝘁’𝘀 𝗮 𝗹𝗼𝗼𝗽 𝘁𝗵𝗮𝘁 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝗳𝗿𝗲𝘀𝗵𝗻𝗲𝘀𝘀, 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲, 𝗮𝗻𝗱 𝘀𝗲𝗺𝗮𝗻𝘁𝗶𝗰 𝗰𝗹𝗮𝗿𝗶𝘁𝘆. With Semrush’s SERP feature exports in the SERP checker, you can: 🔹 Track when AI Overviews appear for your brand or competitors. 🔹 Correlate inclusion patterns with on-page changes, content recency, or backlink velocity. 🔹 Detect which SERP shifts align with algorithmic “reshuffles” of AI-summarized sources. Now take it a step further: feed your content and those AI summaries into an NLP model (or embeddings via the OpenAI API). You’ll see which passages of your content are being paraphrased, and which entities Google keeps reusing across refresh cycles. That’s how you build an AI Overview optimization loop: 👉 Monitor → Adjust → Reappear → Reinforce Because the future of visibility is about being consistently re-summarized as the source of truth. #AISEO #GenerativeSearch #GEO #LLMO #SearchVisibility #Semrush #AdvancedSEO