SeatGeek

We’re moving from "face value" to "fan value." The definition of “premium” in sports is evolving. Fans today expect more than suites or better seats - they’re looking for experiences that feel personal and frictionless. As Ethan Joyce recently reported in Sports Business Journal teams are adapting to new buyer behavior and exploring fresh ways to create value. Our co-founder Eric Waller noted that simplifying access to premium options can unlock new audiences and moments that weren’t even in the consideration set before. Our Beyond the Seat release (https://lnkd.in/gqKMfV4i) addresses this shift head-on. Instead of reducing tickets to seat location and price, our platform surfaces the full experience directly within the native ticket flow-from immersive 360° seat views to real fan photos to the perks that accompany premium seats. https://lnkd.in/gSN9wZpK

Engineering innovation that helps fans get tickets faster: SeatGeek’s Developer Experience shares how we do realistic testing environments at SeatGeek. Why it matters: - Faster fixes & features: Engineers can safely test big, multi-application changes without stepping on each other’s toes. That means less risk and faster rollouts. - Greater stability: By isolating test environments, we keep our core systems more reliable - reducing disruptions that could affect the fan experience. - Empowering rightsholders: Teams can confidently experiment with new functionality, integrations, and event flows, helping our partners deliver smoother experiences for fans. This is a major leap forward in how we build and ship software - and it wouldn’t have been possible without the incredible work from our DevX team (Brianna Becker, Colin O'Dell and Matthew Vaughan) and Zach Hammer, who led the effort and authored this deep dive 👇

Appreciate the recognition of our recognition 🫶 , Bonusly! Check out how we make appreciation part of everyday work, featuring our People Program manager Erin Bourne. #employee-experience #recognition #lifeatseatgeek

The journey continues: SeatGeek x Leeds United.⚽️ From smarter ticketing to unforgettable moments at Elland Road, we’re proud to keep building on what we’ve achieved and deliver even more for supporters. https://lnkd.in/gNkzmWTS

🚨 New hire alert 🚨 Welcome to the team, Douglas Fowler - our new Senior Director of Business Partnerships. Doug joins us after nine years at FEVO, where he built and grew partnerships across sports and live entertainment. Reporting to Russell D'Souza, he’ll focus on helping more teams and venues tap into SeatGeek’s technology to create better experiences for fans. Reach out to Doug to say hello, talk Virginia or Knicks hoops, or swap greyhound pics.

“Your favorite sports memory is never a game you watched on TV.” That line from Robert Gallo, SVP of Club Business Development at the National Football League (NFL), set the tone for our first All Access Pass fireside chat — SeatGeek’s new internal series spotlighting the voices shaping live events. Bobby sat down with David Adelman, our EVP of Clients and Partners, for a live chat in our NYC office. From international expansion to new stadiums and AI, they explored how the NFL is leveling up the fan experience while driving long-term growth for its clubs. As the primary ticketing partner for six NFL clubs and an official secondary partner for the league, we're proud to play a role in their evolution. It’s a partnership built not just on technology, but on shared ambition: to accelerate fandom and reimagine what the live event experience can be.

Solo game days are on the rise. 🏟️ According to SeatGeek data featured in Maxwell Millington's story for Axios, single-ticket purchases to pro sports games have climbed every year since 2022, driven by Gen Z and younger millennials prioritizing experience-first spending. Illinois and Washington, D.C. are leading the trend with the highest share of solo buyers so far in 2025 (20%). 👉 Check out the map and full analysis here: https://lnkd.in/g5eHDvRV

Ethan Joyce at Sports Business Journal recently covered SeatGeekIQ, our AI-powered marketplace intelligence engine, and spoke with some of our partners about how it's helping them turn real-time demand into smarter pricing strategies. SeatGeekIQ adapts to what’s happening on the ground: a last-minute touchdown, a looming hurricane, or a sudden spike in fan interest due to a certain someone's famous love interest attending a game. It’s predictive. Built for flexibility, speed, and alignment with each partner’s goals — whether it's stronger sales or fewer empty seats. Find out what it's like to have your strategy work while you sleep: https://lnkd.in/gYVNC-Nn Learn more about SeatGeekIQ 👇