We’re heading to New York for Windup Watch Fair 2025, celebrating ten years of design, craft, and community in watchmaking. Join us for three days of conversation and connection, plus an inside look at what’s coming next from Shinola. On Sunday, October 19 at 1 PM, don’t miss our panel discussion, "More than a Movement: How Culture Shapes Shinola’s Design Process", featuring Dana Mosa-Basha, Director of Marketing; Molly Wang, Senior Designer; and Greg Verras, Director of Watch Design. Event details: Center 415, New York City October 17–19 Free and open to the public Read more in The Complete Guide to Windup Watch Fair by Worn & Wound: https://shorturl.at/ZWR8J Will we see you there?
Shinola
Consumer Goods
Detroit, MI 37,837 followers
Beautiful, enduring handcrafted goods to be lived in, worn out, and well-loved.
About us
Born in Detroit, Shinola is a design brand with an unwavering commitment to crafting lasting products, from watches to leather goods and even a hotel. We celebrate timeless design and thoughtful craftsmanship with products and stories that inspire people to live well and be confident in a style that is uniquely their own.
- Website
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http://shinola.com
External link for Shinola
- Industry
- Consumer Goods
- Company size
- 501-1,000 employees
- Headquarters
- Detroit, MI
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Watches, Leather Goods, Bicycles, Journals, Home Audio, and Jewelry
Locations
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Primary
Get directions
485 W. Milwaukee
4th Floor
Detroit, MI 48202, US
Employees at Shinola
Updates
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What if the next great chapter of watchmaking was written in Detroit? Earlier this month, we placed a full-page ad in The New York Times with a bold invitation: for Swiss watchmakers to partner with us here in Detroit. Not as a transplant. As a collaboration. The challenge is real. With new tariffs reshaping the industry, global watchmakers are rethinking how and where they build. Our proposal is simple: combine Swiss precision with Detroit grit. Build smarter supply chains. Train the next generation of watchmakers. Create limited editions that fuse technical mastery with American craft. This isn’t about replacing tradition. It’s about reimagining what’s possible - positioning Detroit not just as a city of talented makers, but as a global watchmaking hub. Thank you Bloomberg for highlighting this moment. We’re excited by the response so far, and by what comes next. Watch Bloomberg's interview with Shinola CEO Steven Katzman: https://shorturl.at/F7kUB Read the article from The Business of Fashion: https://shorturl.at/gAuU6
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Each September, Detroit Month of Design celebrates the creative talent that defines our city. For us at Shinola, it’s a reminder of why we’re proud to call Detroit home - and why design is at the heart of everything we do. As this year’s celebration comes to a close, we’re grateful for the chance to partner with artist KaceyKal, who transformed our Woodward store windows with his bold interpretation of the Detrola art dial. His work brought a burst of color and energy to downtown Detroit, and we were honored to showcase it throughout the month. See more of KaceyKal’s work: https://shorturl.at/HDGvO Explore our Detrola collection: https://shorturl.at/IwI16
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Shinola reposted this
Director of Brand, Shinola | Formerly Google, Noble People, Mother New York | 2020 + 2021 Adweek CMO Mentee
When I first joined Shinola, I had the privilege of touring our watch factory in Detroit. It was a powerful experience seeing firsthand the craftsmanship and dedication that goes into every timepiece. I realized then: While I can't bring everyone to Detroit, through content, I can bring the factory to everyone. That led to the creation of The Movement—the first-ever watchmaking interview series, powered by Shinola. It's more than just a show; it's a platform that blends culture, craftsmanship, and conversation. Through this series, we've connected with audiences and showcased the heart of our brand: the factory and the people behind the craft. Since launching, we've amassed: - 18M+ impressions - 1M+ views - 4.5K+ hours of watch time All achieved organically. But the real win? We’ve created a platform that educates AND entertains. That taps into culture while shining a light on Shinola’s biggest differentiator, our factory and the people behind the craft. This is what I believe the future of brand-building looks like: Content that informs. Storytelling that connects. Marketing that moves culture. It's about authenticity, purpose, and building meaningful relationships with your audience. #TheMovement #Shinola #ContentMarketing #Storytelling #CulturalMarketing #MadeInDetroit
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Shinola reposted this
Director of Brand, Shinola | Formerly Google, Noble People, Mother New York | 2020 + 2021 Adweek CMO Mentee
What happens when you spend 2 years chasing a feeling? This wasn’t just another collaboration or about designing a beautiful watch. It was about translating a legacy. J Dilla didn’t just make music, he bent time. So this moment had to do the same. From Detroit, for Detroit. The fastest sell-out in Shinola history, but this one was never about speed. It was about intention. About making something that felt earned. I pushed. I fought. I obsessed. Because doing it well enough would’ve been a disservice. I didn’t just want it to exist, I needed it to matter. We took our time and did it the right way. I’m still letting it all sink in.
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Shinola reposted this
J Dilla, the influential beatmaker from Detroit, is honored with limited-edition watches and a leather record bag from Shinola. https://lnkd.in/gw-2SiJ5
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Shinola reposted this
Director of Brand, Shinola | Formerly Google, Noble People, Mother New York | 2020 + 2021 Adweek CMO Mentee
Introducing Shinola's 2025 Great American, James Dewitt Yancey, better known as J Dilla. This release is the latest addition to Shinola’s Great American series, honoring American icons who have shaped, influenced and changed American culture. When I started at Shinola in 2023 I wanted to rethink what the Great American Series could be. J Dilla instantly came to me as someone who deserves to be honored. He's a true visionary who shaped the sound of a generation and changed music forever—and he’s a son of Detroit. To commemorate the launch, we partnered with Detroit native and multi-platinum superstar Big Sean to announce the release. I wanted to tell this story through Sean’s lens, as someone who was directly impacted and inspired by Dilla and his work. By doing so, we're bringing together the craftsmanship of an iconic Detroit brand with the true essence of Detroit culture. I’m beyond excited to release this watch and continue to honor J Dilla’s legacy. To me this is a perfect moment, where brand meets product meets culture meets impact. A huge thank you to Eothen Alapatt, The James Dewitt Yancey Estate, J Dilla's daughters: Ty’Monae Whitlow & Ja’Mya Yancey, Felicia Alston, Laura Mae Sorio, Roc Nation, Vitto, and the whole entire Shinola team for believing in this project and playing a role in making this moment a reality. The watch comes out next month but you can sign-up at the landing page (www.shinola.com/jdilla), to be the first to know when this limited-edition timepiece is unveiled.
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Elevate your holiday gifting. It's never too early to think about corporate gifting. Acknowledge the depths of your relationships and the dedication of your teams with refined corporate gifts including monogram-ready desk clocks, journals, etched watch boxes, and gift cards. Interested? Learn more here: https://lnkd.in/gYZi9HvA To ensure holiday delivery, place your customized orders by December 2nd and regular orders by December 8th. #corporategifting #employeerecognition
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