Shoreline Strategies LLC

🆘 "Forget The Quaint Notion Of 'Trust,' The Time Has Come For A 'Rage Barometer.'" This MediaPost article recently caught my eye. It was published over a month before the latest incident, but it's something I've seen boiling for over a decade. "Decades into the decline of trust, a new study... suggests it might be time for a 'rage' barometer, or at the very least new methods for addressing the increasingly angry sentiment that Americans on all ends of the political spectrum feel about not being treated fairly." While working at a national party committee back in 2013, I noticed concerning trends in the data from some digital engagement & fundraising campaigns. I described it as an "undefined emotion" boiling up & over... like a combo of rage, anxiety, bitterness, fear, frustration, etc. People were mad as hell & wanted to burn the house down. Anything with "angry" words (e.g. fire, fight, stop, sue, demand, etc.) & a direct way to express their intense emotions (e.g. petitions, surveys, contact reps, etc.) did V well... & the dollars followed. Given my role, I felt I had a moral responsibility to address this. After all, I was the one communicating & connecting with the "everyday" voter & I was concerned with what I was seeing. So I kept urging that we counteract & channel these big emotions into something more constructive. After all, when people are this fired up, they are more likely to get involved in bigger ways & donate. They want to feel heard, understood... & not alone. They want to be a part of something bigger... a movement, mission, membership org, etc. Plus, I noticed that engagement & fundraising campaigns that used positive, hopeful, values-based & mission-driven language & provided positive opportunities like these did just as well. It required some "conditioning" over time to get them there. But it worked... well. As a consultant for the past decade, particularly for orgs trying to engage the hardest-to-reach audiences like women in the middle, I've seen the significance of the #fairness factor. It's the #1 sentiment shifting public perceptions, mobilizing actions & influencing elections. It's triggered by the "us vs. them" mentality. And it's driving the rage barometer & trust deficit. I say all this to combat those in the #political industry & media whose sole strategies (& entire business models) are centered around divisiveness. It is a losing strategy. It burns lists, people & entire systems in the process. I've been on a crusade to stop it for over a decade. Ppl can only sustain these emotions for so long. Our systems (nervous, societal & democratic) cannot handle this level of anxiety + rage for this long. Clearly, we are at our breaking point. We need to lower the temp & reset in order to fix the system. Replace rage with hope... & see how it works. Shoreline Strategies LLC https://lnkd.in/gmb7sPW7?

🎉 I'm excited to celebrate the 10th Anniversary of Shoreline Strategies LLC! Being a small business owner and entrepreneur over the past decade has been a dream come true. It's one of the hardest yet most rewarding things I've ever done. I founded #ShorelineStrategies two days before the 10th anniversary of Hurricane Katrina as a purpose-driven company with a mission of doing good... and doing well. I wanted to do things differently because I wanted to make a genuine difference on the world around me. So I've been selective with the clients I take on, choosing those whose missions align with my own... those disrupting industries... and those breaking the mold. 10 years is a lifetime in business. I'm proud of the impact we've made and the results we've delivered. We've turned moments into movements, ideas into initiatives, and visions into realities. We've transformed entire industries, put organizations on the map, smashed fundraising records, won high-stakes battles, and changed perceptions and perspectives. And we did it all... our way. Learn more or reach out: www.shorelinestrategies.co. #supportsmallbusiness #businessanniversary #entrepreneur #strategy #impact #innovation #results

Meet Cassie Alsfeld, one of the speakers for our Local Campaign Training for Women Leaders today and next Friday 7/25! Cassie is an award-winning copywriter, public affairs leader, and digital marketing strategist who specializes in personal branding. Her experience includes 3 presidential campaigns, 2 national political party committees, and 2 congressional offices. In 2015, she founded Shoreline Strategies LLC, a renowned digital marketing, messaging, and fundraising firm. If you missed registering for our training session today, you can still sign up to attend our training NEXT Friday! 🔗 https://hubs.la/Q03xNC9Y0 #Leadership #Campaign #CampaignTraining #WomenLead #BuildYourBrand #RunForOffice #HowToLead

🇺🇸 Today, as we celebrate Independence Day, let’s celebrate our own independence as Americans… and the freedom we have to even do that. While there may be political differences and divisions, I’ve never seen so many Americans this engaged and passionate about politics and policies. Growing up in a family of public servants, civic leaders, and military, I always felt called to serve in some capacity in politics and policy, and spent much of my life doing just that. Getting someone to cast a vote, contact a legislator, donate to a cause, speak up on an issue, or show up to a civic event is no small feat. There’s so much that goes into informing, engaging, and driving a citizen to take any sort of action… or even just to care. It’s even more incredible to form a campaign, create a coalition, build a community, launch a movement, or mobilize a group of volunteers. As they say, votes are earned. Time, attention, and energy are limited yet precious resources. In this age of information overload, it’s hard enough to filter through the noise and get citizens to focus on the issues that matter. And with so much mis- and disinformation out there, it’s even harder to get citizens the facts, not fluff. So I never take for granted ANY action a citizen takes. I am so grateful for anyone who takes the time to vote, speak up, or show up, and I think it’s important that their actions are acknowledged and appreciated by more public officials, politicians, and advocacy orgs. Right now especially, citizens need to know that their voice *does* matter, there are leaders who *do* care what they think, and that they *can* make a difference by just showing up however, wherever, and in whatever form they can. That would go a long way to making a more *United* States. So today, I salute those serving on the frontlines of the fight for freedom. America’s military, veterans, public servants, civic leaders, and citizens all play a part. With great rights come great responsibilities. Thank you for all you do. Happy Independence Day! #independenceday #freedom #America #civicengagement #citizens #voting #politics #policy #democracy #GodBlessAmerica Shoreline Strategies LLC 🇺🇸

I am thrilled and honored to be featured in Biz New Orleans Magazine's annual edition of "Women to Watch," alongside so many women I admire and respect. It was a real "pinch me" moment when I got the email from Abby Palopoli inviting me to be featured, as I've always read this with awe and admiration for the women featured in it. They were and still are an inspiration to me, and it is an honor to be among their ranks. The magazine is out now, with #Scrim, the "mascot" of #NOLA, on the front cover. 😊 Get your copy! Shoreline Strategies LLC Ellevate Louisiana #womenempowerment #womensupportingwomen #womeninbusiness #womenownedbusiness #annualedition #feature #rebrand #rebirth #entrepreneur