We're revisiting some episodes from our Live from the Simpson Strong-Tie booth at IBS 2025 in Las Vegas. This episode dives into the dynamic world of builder partnerships with Madison Saab, VP of National Accounts at A Better Blind Inc.. In a high-energy conversation with host Sam Marcoux, Madison shares: - How a career path in engineering led to blinds and builders - What it means to bring tech-savvy strategy to a traditional product - The importance of turnkey readiness and builder incentives - Key lessons in leadership, mentorship, and navigating industry change - Why the building industry keeps people coming back—and staying for life Insightful, funny, and full of actionable ideas for anyone in building and design.
About us
A leader in structural systems research and technology, Simpson Strong-Tie is one of the world's largest suppliers of structural building products. Simpson Strong-Tie is committed to providing exceptional products and services to its customers, including engineering and field support, product testing and training. To find out about new job opportunities visit: www.strongtie.com/talentnetwork
- Website
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http://www.strongtie.com
External link for Simpson Strong-Tie
- Industry
- Wholesale Building Materials
- Company size
- 5,001-10,000 employees
- Headquarters
- Pleasanton, CA
- Type
- Public Company
- Specialties
- Engineered Structural Connectors, Fasteners and Fastening Systems, Mechanical and Adhesive Anchors, Lateral-Force Resistance Systems, and Repair, Protection and Strengthening Products
Locations
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Primary
5956 W Las Positas Blvd
Pleasanton, CA 94588, US
Employees at Simpson Strong-Tie
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Larry McDonough
Product Management Executive | Advisor | Mentor | Builder
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Burak Gursel
Contact me about M&A deals, new ideas and collaboration opportunities! Simpson is looking for partners for its venturing and innovation programs
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Nikki Dean
Senior Technology Consultant - Customer Success specializing in Technical Communication and Quality Assurance
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Zac Shess
Versatile marketing leader, project problem-solver and driver of strategy. Pleasant Hill Vice Mayor
Updates
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Did you know that over half of deck failures related to structural issues are due to problems with how the deck connects to the house? Improperly installed ledgers, missing flashing, and incorrect fasteners can all lead to serious risks over time. In our latest Decks Done Right blog, we break down what the code says, the fasteners that make the grade, and how to safely attach a ledger — even with masonry veneer or concrete. https://bit.ly/43wrSld
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In this episode of the Strong Conversations Podcast – Building the Brand Series, host Sam Marcoux sits down with Rob and Travis Kerrick, the father-son team at the heart of United Production Framing. With nearly 70 years of combined experience, the Kerricks have helped shape thousands of homes across Southern California—and their story is as much about family as it is about construction. What You’ll Learn in This Episode: - How Rob and Travis’s personal bond translated into professional success - Rob’s journey from loading lumber at 15 to being one of the first to install Simpson’s original Strong-Wall - How Travis went from pursuing kinesiology to discovering his passion in construction management - Why their family-like approach to business has helped create lasting industry relationships - Their perspective on what’s next for framing and the growing role of innovation and technology Whether they’re racing trophy trucks in Baja or managing multi-family builds, the Kerricks bring energy, trust, and respect to everything they do. This episode is a conversation about legacy—what it means to build homes, careers, and community together.
Building the Brand: A Family Business with Rob and Travis Kerrick
www.linkedin.com
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Is your deck as safe as it should be? Decks offer a perfect spot to relax and gather — but without proper design, construction, and maintenance, they can pose serious risks. Our new blog kicks off a six-part series on deck safety, covering everything from code requirements and load paths to corrosion resistance and annual inspections. Read now to learn how to build (and maintain) a stronger, safer deck: https://bit.ly/3YzrVLn #DeckSafety #HomeImprovement #BuildingCodes #SimpsonStrongTie
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Introducing the Sage System from Simpson Strong-Tie! This new addition to the Outdoor Accents line makes building your dream pergola possible. Drop a comment below if you're ready to add one to your backyard this summer. Learn more: https://lnkd.in/g3FF4BbU #outdoorliving #pergola #sagepergola
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Hot off the press! Our 2025 Fastening Systems Catalog is here! Get the latest on Strong-Drive®, Deck-Drive™, and Quik Drive® solutions — plus innovative new products like the SWD Double-Threaded Screw, Deck-Drive™ DSV in black, and the game-changing Project PRO™ and Timber Drive® tools. We’ve also included a comprehensive Technical Guide with load tables, diagrams, and design info to help you build safer, stronger structures. Reach out to your local sales rep or download your catalog today! https://bit.ly/3YcK9PF
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Happy Deck Safety Month! Check out how Simpson Strong-Tie's Deck Planner Software helped our CRM Strategy Manager, Lacy Buzard Patrino, design and build a beautiful new deck for her family cabin. Get a sneak peek into her process and how easy it is to plan your own deck project with our tools. https://bit.ly/4hTuq2J
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Superior support for post-to-concrete connections. Introducing our new, patent-pending CBST™/CBSTQ™ cast-in-place column bases. Designed to secure wooden post connections to concrete foundations in residential and light commercial construction, these bases feature higher download capacities for enhanced load performance. S-shaped bearing tabs provide added strength, while a 1” standoff helps avoid post end-rot caused by moisture. The ZMAX® coating offers superior corrosion resistance. These bases replace existing CBS/CBSQ models (excluding CBSQ86 and CBSQ88) and are backed by expert service and support. Learn more: https://lnkd.in/gNky_eqh
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