SkinnyDipped

SkinnyDipped is betting big on better-for-you confectionery, going deeper into the set with the introduction of Dark Chocolate Coconut Almond Bites 🍫🥥 Now, the brand forecasts hitting $100M in revenue this year — a major milestone as it expands its footprint in snacking and sweets. https://lnkd.in/gcS6Zd2z #CPGnews #BetterForYou #ConfectioneryTrends #FoodInnovation #SnackIndustry

Today I’m sitting down with the powerhouse mother-daughter duo behind SkinnyDipped — the sweet snacking brand that shook up the chocolate-covered nut section and redefined the bulk bin. If you haven’t heard of them, you might be living under a rock… but don’t worry, we’ve got you. In this episode, Breezy Griffith and Valerie Griffith walk us through their decade-long journey of building Skinny Dipped from the ground up — the highs, the lows, and the gritty middle parts most people don’t talk about. Spoiler alert: Toward the end, Breezy shares the behind-the-scenes story of a full 18-month turnaround the team pulled off when investor dollars dried up. We’re talking a top-to-bottom rebuild that just might be the realest thing you’ll hear all week. If you need a reminder that building a brand is a marathon, not a sprint — this one’s for you. Listen Here---> https://lnkd.in/guN2-Yb5

🍫 Better-for-you, lower sugar chocolate is red hot, and SkinnyDipped is living proof. The Seattle-based company entered the market with a line of dipped nuts in 2016, but has since gained a strong foothold in the better-for-you confectionery space with portfolio additions like peanut butter cups and dark chocolate salted caramel. Confectionery has since become the largest part of the company's business and it's clear this push is paying off -- SkinnyDipped is projected to bring in over $100 million in revenue this year, according to co-founder and CEO Breezy Griffith. While other companies, including giants like The Hershey Company and Mondelēz International, have had to pass price increases onto consumers amid the cocoa commodity crisis, SkinnyDipped has pinpointed efficiencies within its supply chain to maintain pricing. Now, it's going even deeper into confection with the launch of Dark Chocolate Coconut Almond Bites. Learn more about SkinnyDipped's sweet success by reading the full story on Nosh (link in comments).

SkinnyDipped Salty + Sweet Cinnamon Crunch Cashews & Maple Crunch Almonds are now available in the nut aisle at select Albertsons/Safeway stores including Acme Markets, Albertsons, Jewel-Osco, Pavilions, Safeway, Shaws Grocery, Tom Thumb Supermarket, and VONS!

SkinnyDipped’s Creative Director, Walker, experienced the strength, compassion, and dedication of nurses firsthand during his recent heart surgery. Waker said thank you in the sweetest way possible, with SkinnyDipped snacks in hand. As we honor National Nurses Week, we’re especially grateful for the care Walker received during and after heart surgery. Sending a huge thank you to the real life superheroes at The Cleveland Clinic & medical professionals everywhere. 🩵

At SkinnyDipped, we are grateful for our partnership with Rescuing Leftover Cuisine. 🩵🌎 RLC ensures that the food we provide is put directly into the hands of those facing food insecurity. It’s a privilege to support their mission to reduce carbon emissions and help make a difference together. Happy Earth Day!

Canadian friends, we're going to be at CHFA West this month! Come find #SkinnyDipped at Booth #640 for the best balanced, healthy, and incredibly delicious snacks around. 👀🍫

If you went to #ExpoWest you'll understand why we're posting this a week later...😂😅 Were you lucky enough to try our new product? Let us know what you think 👇

Come find us this week at Expo West in Hall E at Booth #5713 🍫🩵 #SkinnyDipped