SmarterX is an AI research and consulting firm. We educate and empower leaders to reimagine business models, reinvent industries, and rethink what’s possible. We believe AI will rapidly transform businesses, industries, jobs, the economy, educational systems, and society. The vast majority of professionals and leaders are not prepared for that change. We believe you can build a smarter version of any business through a responsible, human-centered approach to AI. We believe the future of all business is AI native, AI emergent, or obsolete. We believe AI education and training will be the foundation for success in every organization. Our goal is to Accelerate AI Literacy for All.™
External link for SmarterX
What Brandon said! 👇
Solutions Architect at 729 Solutions - Helping CX professionals improve their customer journey and increase profits through better customer experiences. Tech Interpreter, Certified Zendesk Champion, AI Enthusiast
if you're at #MAICON25 today, don't forget to get your complimentary copy of Paul Roetzer's book at the SmarterX booth!
Can't believe #MAICON25 is here! We look forward to meeting everyone in CLE tomorrow. 🙌
Founder & CEO, SmarterX & Marketing AI Institute | Co-Host of The Artificial Intelligence Show Podcast
I don’t do selfie videos much (actually, this may be the first), but I wanted to start MAICON 2025 week expressing my gratitude for the opportunity to host 1,500+ marketers and business leaders here in our hometown of Cleveland! It’s going to be an amazing experience on the shores of Lake Erie. Thanks to everyone from around the country and world who is making the trip. See you soon!
Best team EVER!
'Tis the season of pre-event finishing touches. I love being part of this team and seeing all the work come together! For those of you coming to MAICON next week...I am counting the hours until we see you. I've looked at the registration list more times than you can possibly imagine. This amazing team, many of whom work on other parts of the business, have jumped in and helped with anything and everything. The event couldn't happen without Ashlee Moehring and Tracy Lewis, but this entire SmarterX team is to thank, whether their day-to-day is AI Academy, The Artificial Intelligence Show, or Marketing AI Institute/MAICON. And if you're attending, I hope this helps you put names with faces. Please be sure to say hello! Paul Roetzer Mike Kaput Tracy Lewis Cathy McPhillips Ashlee Moehring Jessica Miller Tamra Moroski Dia Vavruska Jeremy Zimmer Lori Culliton Noah Sharp Claire Prudhomme Macy Kittelberger Susan Valerian And just in case... www.MAICON.ai to learn more!
OpenAI recently released one of the most insightful reports yet on how AI is changing work. But there’s a growing gap: Only a small group of “power users” are building custom GPTs, using deep research, and tapping reasoning models. 🔗 Our recent blog post breaks down what this shift means and how to lead in the age of AI. https://lnkd.in/g26QKhFG
New research from BetterUp Labs and Stanford reveals a hidden cost of AI adoption: 📉 “Workslop.” It’s AI-generated content that looks polished, but lacks real value. Our recent blog post shares why this could be hurting your team. https://lnkd.in/gBqiTue9
Our Chief Content Officer, Mike Kaput recently joined the d'Vinci Interactive Powered by Learning podcast to share how our AI Academy by SmarterX is helping organizations and individuals achieve AI literacy for all. From frameworks and certifications to personalized learning journeys, Mike explains how AI Academy empowers teams to adopt AI responsibly and at scale. You can listen to the full episode here. 👇 https://lnkd.in/gAPVBEYf
If you work in legal, finance, healthcare, engineering, or IT… AI just passed the real-world test. OpenAI’s GDPval shows that top models are already doing your job with high accuracy, in minutes, and at a fraction of the cost. 😳 🔗 More details in our recent blog post. https://lnkd.in/g8asecuZ
Can AI truly do the work of skilled professionals? OpenAI says yes—and they have data to prove it. Introducing: GDPval. 👉 Real-world tasks built by experts 👉 Models perform equal to or better than humans nearly half the time 👉 100x faster and cheaper Paul Roetzer and Mike Kaput unpack the implications for the workforce, the economy, and beyond in Episode 170 of The Artificial Intelligence Show. https://lnkd.in/g92acWV7
The future of work isn’t about doing—it’s about deciding. If AI agents can execute with minimal input, your value lies in ideas, strategy, and adaptability. Read our recent blog post to explore how to hire, lead, and grow in this new reality. https://lnkd.in/gKAmbe3r
📲 Nearly half of all ChatGPT usage comes from users aged 18–25. This group will enter the workforce fluent in AI and possibly reshape it in the process. We explore this demographic shift and what it means for hiring, training, and business culture in our recent blog post. Click the link to read more. https://lnkd.in/gRirZkDf