SOCIAL HOUSE, INC.®

We’re hiring a Senior Account Manager at SOCIAL HOUSE, INC.® Not just someone to keep the trains running, but someone who knows how to push ideas, grow brands, and keep the momentum brilliant. If you want to work with a team of sharp, creative humans who take their craft seriously (but not themselves), this is your sign. All are welcome. Link to Job Description: https://lnkd.in/gDfHB866

The future of storytelling doesn’t look like the past. At SOCIAL HOUSE, INC.®, we believe tools only matter when they serve an idea. AI is just that, a tool. But when placed in the hands of bold creatives, it becomes something more: a way to see faster, think bigger, and create what didn’t exist before. This brand-agnostic film, crafted with our virtual studio team in Milan, isn’t about technology for its own sake. It’s about beauty reimagined. About showing that when guided by human vision, AI can expand creativity rather than compete with it. Traditional content is still alive and well, and always will be. But alongside it, a new creative frontier is emerging. The most powerful brands of tomorrow will be those that know how to embrace both, choosing the right medium for the right story. Every generation questions innovation, until it defines their culture. We’re not here to follow that history. We’re here to help shape it, with humanity at the center. For brands who want to lead, not follow, the future, we’re ready. Let’s talk. WATCH HERE: https://lnkd.in/g_EmK8bF 

What does it take to start a business with nothing but a dream - and only $507 in your bank account? That’s exactly how Norel Mancuso, CEO and Co-Founder of SOCIAL HOUSE, INC.®, began her journey. At 27, she packed up a van, hit the road, and somewhere in a Kentucky bar scribbled two words on a matchbook: Social House. From that bold leap to landing game-changing clients like Playboy, Norel knew her instincts were spot on. In this episode of #BrandInsiderBTS, Norel opens up to Lisa Singer about her approach to leadership and life- why she believes in being fully herself, tattoos and all, and why building a culture rooted in loyalty and values matters more than resumes and checked boxes. She also shares lessons she’s learned about letting go, betting on herself, and how simply sketching a bottle ended up changing the entire trajectory of her career. Watch the full conversation here: https://lnkd.in/eau9EnJj #womeninbusiness #womenempowerment #socialmedia #entrepreneur

The Future of Digital Agencies: My Prediction for 2030 By 2030, most digital agencies won’t exist. Not because they weren’t creative. Not because they didn’t try. But because they were built to sell labor, not thinking. Here’s the truth: The brands that win tomorrow are already tired of the outdated and overbuilt machines of yesterday. Long decks. Empty KPIs. Hourly retainers with no sharp edge. What they want, what they need, is clarity. Speed. Holistic ideas that work, not just look good. So here’s my prediction: The agencies that survive 2030 will do three things really, really well. - First, they’ll productize thinking. Codified IP. Proven frameworks. Strategic clarity you can truly feel before the content is even made. - Second, they’ll operate lean but deep. Small teams. High EQ. True partners who understand business, culture, and customers—not just platforms. - Third, they’ll create measurable creative. Not just art for art’s sake. Creative that shifts perception, behavior, and bottom lines. We built Social House to be ready for this. Because we don’t want to run the biggest agency. We want to run the most agile one. If you're building an agency, or hiring one, ask yourself this: Are you buying time? Or transformation? The Takeaway: Agencies that productize thinking, not labor, will survive. The future is lean, strategic, and measurable. Do you agree?

Case Study // Striking the Right Chord for a Legacy Brand For 40 years, PRS Guitars has defined excellence in American guitar craftsmanship—trusted by legendary artists like Carlos Santana, John Mayer, and Mark Tremonti. Their instruments are known not just for their tone, but for their soul. How do you bring a legendary brand into the performance era—without selling out? That was the challenge PRS Guitars brought to Social House. Our mission: Translate that legacy into a modern, high-performing media strategy—while preserving everything that makes PRS iconic. Here’s how we did it: 1. Full-Funnel Strategy We launched an integrated campaign across Meta, Google, and Reddit—designed to drive awareness, re-engage high-intent users, and convert new fans through PRS’s DTC accessories line. 2. Targeting That Performs Signature artist searches were top drivers of engagement and conversions on Google. On Meta, storytelling content delivered exceptionally low CPC and high video completion rates. Reddit helped us show up where gearheads and musicians already gather. 3. DTC Revenue Growth While PRS guitars are sold through dealers, we supported their DTC accessories line —with evergreen campaigns delivering 3x+ ROAS. 4. Strategic Insight The strongest conversions came from players 45+, while younger audiences showed accelerating interest—allowing us to optimize spend while planting seeds for long-term growth. As PRS celebrates 40 years of craftsmanship, tone, and innovation, it now speaks to a new generation of players—without skipping a beat. 🎉 Happy anniversary, PRS. Explore their story: https://prsguitars.com/40 #PRS40 #DigitalStrategy #PerformanceMarketing #BrandLegacy #SocialHouseInc #CaseStudy