Socium Media

Gen Z is flipping the retail playbook. Not long ago, 54% of shoppers in this generation said they’d only buy online over the next decade. Now, 64% prefer to shop in-store when discovering new products and it’s changing how brands should approach paid media. In our latest post, we break down: ✅ Why screen fatigue, instant gratification, and TikTok are fueling the in-store comeback ✅ How to pivot from click-to-buy campaigns to click-to-visit campaigns ✅ The creative + media + measurement framework that proves your ads are driving foot traffic Read the full breakdown here: https://lnkd.in/epdCMz54

Last month our fully remote team came together in person for our company retreat in Nashville and it reminded us why these moments matter so much. Zoom calls get the job done, but nothing beats real connection. Shared meals, spontaneous brainstorms, late-night laughs, and just being in the same room gave us the chance to reset, recharge, and refocus. We walked away with clearer goals, stronger relationships, and a renewed sense of purpose. Whether we were line dancing downtown or mapping out Q3 rocks, the energy was real, and it came home with us. Remote work gives us flexibility. Retreats like this give us fuel. Until next time, Nashville 🤠 #RemoteWork #CompanyCulture #TeamRetreat #NashvilleRetreat #WorkCulture #SociumMedia

New tariffs. Same ad budget. More pressure than ever. The latest round of U.S. tariffs—especially on products from China and Hong Kong—could upend eCommerce operations yet again. As brands navigate supply chain shifts and rising costs, one thing is clear: performance marketing must carry more weight than ever before. Socium Co-Founder Owen Loft says, "The implementation of new tariffs represents yet another challenging hurdle for eCommerce advertisers, adding to a series of significant disruptions that began with iOS 14.5 privacy changes four years ago. As businesses scramble to optimize their manufacturing and supply chain operations, digital marketing efficiency has become non-negotiable. There's simply no margin for wasteful ad spend in this new landscape. The companies that will thrive post-tariffs will be those that operate with razor-sharp precision across both their operational and marketing functions, transforming these constraints into competitive advantages." If you’re still approaching paid media the way you did before 2020, it’s time to rethink. We break it all down in our latest blog: Tariffs and Advertising: What eCommerce Brands Need to Know.

Celebrating 6 years of Socium Media 🎉 Congrats to Sam Sherman and Owen Loft on building such an incredible agency!

Expanding into international markets can be a game-changer—but only with the right strategy, data, and support. At Socium Media, we’ve partnered with Google’s International Growth Agency Program (IGAP) to help brands go global with confidence. We just published a case study that breaks down how this collaboration works and the tools we unlock for our clients, from in-depth market insights to localized ad strategies and website audits. Whether you're actively pursuing global growth or just starting to explore the opportunity, this case study is packed with insights that can help shape your approach. Read the full case study here: https://lnkd.in/gQSq5YBj If international expansion is on your radar, give it a read—and don’t hesitate to reach out if you’re curious about how we can help. A special thank you to Francesca Bacarossi, who helped launch our clients in Mexico with the support of Google's IGAP.

Writing Google Ads can feel daunting, especially when you’re trying to balance character limits, brand voice, and performance goals. To speed things up (and spark better ideas), our Paid Search team put together 10 AI prompts we actually use to write high-performing Google Ads. Check out our latest blog post for: - Prompts tailored for headlines, descriptions, and ad variations - Tips to help AI mirror your brand’s tone and goals - Real examples we’ve used to save time and boost creativity If you’re running Google Ads and want to uplevel your workflow with AI, this is a great place to start. 👉 Read the full post: https://lnkd.in/gAjD4KiC How are you using AI in your digital marketing strategy? #GoogleAds #AIforMarketers #PerformanceMarketing #PaidSearch

Are you letting Google’s automation run your PMax campaigns—or are you making it work for you? PMax is a game-changer, but if you only examine surface-level data, you’ll miss huge opportunities to improve performance. At Socium, we’ve uncovered ways to harness Google’s automation while staying in control—and we’re sharing exactly how in our latest blog: ✅ Access deeper insights hidden within PMax reports ✅ Show which metrics actually indicate success (hint: not just ROAS!) ✅ Learn actionable strategies to fine-tune your campaigns for stronger performance If you’re running PMax, don’t just let it run on autopilot—learn how to optimize it for better results. 🔗 https://lnkd.in/gpBzMiyi Thanks, Karla Ruiz Cravioto for the insight! #PerformanceMax #GoogleAds #PaidMedia

As an agency, giving back is an important initiative to us. Every year Socium Media matches up to $400 of personal donations per employee to any 501(c)(3) that our team members contribute to in a calendar year. In honor of #GivingTuesday we wanted to take that even further and not only match the donations made, but our co-founders, Sam Sherman and Owen Loft, donated an additional $1,000 each to the non-profits selected by our team. We are proud to share that we donated $10,145 to 33 non-profits in just one day! A big thank you to our incredible team for their generosity on this year's #GivingTuesday!

Proud moment for Socium Media 🎉 We chatted with the #USSearchAwards to discuss having three of our clients - Topo Designs, Eberjey, and Catbird NYC - honored as finalists for these prestigious awards! This achievement reflects the hard work, creativity, and results-driven strategies that make us proud to be part of this industry. Hats off to our amazing clients and the Socium team for this recognition! Catch the full story here below! #SociumMedia #USSearchAwards #DigitalMarketingExcellence