Sparkpr

PR in 2025: Evolving Skills for a Changing Industry Our very own Andrew M., Talent Acquisition Manager at Sparkpr, has been on the frontlines of conversations with today’s top PR talent—and he’s seeing big shifts in what defines success in our industry. From navigating a shrinking media landscape to integrating AI thoughtfully and blurring the lines between PR and marketing, Andrew highlights how the best candidates are adapting with empathy, precision, and a full-picture mindset. At Sparkpr, we see these same qualities reflected in the work we do with clients across AI, enterprise tech, fintech, climatetech, biotech, quantum, venture capital, and consumer tech. The landscape demands more than traditional media relations; it calls for: 🔹  Integrated campaigns that connect PR with marketing strategy 🔹  AI-powered insights that drive precision and efficiency  🔹 Storytelling expertise that translates complex tech into compelling narratives  🔹 Market navigation that builds influence and business results This is exactly why we invest in versatile talent who can think across channels, embrace new tools, and build trust through substance. Because PR today isn’t just about generating coverage—it’s about earning attention, building confidence, and fueling growth. Read Andrew’s full take on How PR Professionals Are Evolving their Skillsets in 2025!

It's Cybersecurity Awareness Month. Let's take a look at where cybersecurity and marketing intersect. We believe that effective public relations is the backbone of cybersecurity marketing. In an industry where trust is everything, strategic PR helps brands break through the noise, control their narratives, and establish themselves as credible thought leaders. Without the right messaging, even the most innovative cybersecurity solutions can get lost in a sea of technical jargon and fear-based marketing. Check out our guide for cybersecurity marketing, and visit our blog post for more information: https://shorturl.at/XMzXW

When Wallbox entered the U.S. market with EV charging innovation, Sparkpr ensured their story resonated. When OnePlus unveiled flagship devices, Sparkpr turned a product launch into global coverage. From IoT to robotics, we partner with companies scaling into new markets — ensuring their innovations are recognized by press, investors, and consumers alike. Explore case studies: https://lnkd.in/gG3Nj8hP Lets talk: https://lnkd.in/gAzQEmhs

We're thrilled to share that Amy Packard Berry, Executive Vice President of MarCom at Sparkpr, was a Forbes Editor's Choice for October! Amy is an AI enthusiast, but warns in her latest article that when misused, AI can fuel the “age of sameness” we’re seeing in marketing. “If we’re not intentional about keeping our voices sharp and creative, sameness will become marketing’s default setting,” she writes. Here’s what’s getting lost in production, and how to make sure your brand stands out: https://shorturl.at/ejicW

AI is changing the rules of the PR and marketing worlds. Automation is having a huge impact in the creation of content at scale: in media tracking and pitch generation, video and design, and even strategic planning, to a name a few. The most successful companies will be those who evolve with today’s rapid technological shifts, but you don’t have to navigate every media tactic transformations on your own. At Sparkpr we help AI-first companies tell stories that build brand perception and accelerate growth. We follow through with the strong positioning that defines value, cuts through the noise, and earns trust in a rapidly shifting digital landscape. Nothing stays the same forever. Change is good. Evolution in the PR and marketing world is here. Let’s keep the discussion going: https://shorturl.at/QhYAf

What's OUT for the 2025 fall season? Labubu key chains and sales pitches with no creativity. What's IN for 2025 the fall season? Pumpkin spice-flavored everything and using thought leadership for authentic advertisement. Trends show that a large majority of buyers are skeptical of traditional marketing that simply push product. Expert insights, case studies, and original research that educates all helps build trust with audiences and prospective buyers. It takes more than a good product or service to be known in a market. Companies must create content that builds community, starts conversation, and benefits their target audience. One of the best ways to accomplish this is using executive thought leadership as an opportunity to knowledge-share about your services. If this all seems like a big bite to chew off, Sparkpr can help tailor your messages and make sure the right eyes are on it: https://shorturl.at/G20zM

Most early-stage content efforts fail. Here are some of the pitfalls to avoid: • Weak message discipline: the company’s voice changes weekly • Sales, marketing, and leadership tell different stories • Publishing is inconsistent, eroding audience trust • All effort goes into press while owned + social channels stay quiet • Calls to action are soft or unclear At Sparkpr, we build content systems that prevent these failures. The result is a scalable asset that keeps your message consistent, aligns teams, and supports every other marketing and communications effort. Read our full blog on strategy for high growth for more tips: https://shorturl.at/YGnmW

AI is now a daily partner in agency work, transforming how results are achieved. Strong adoption strategies balance advanced tools with guardrails that safeguard creativity, accuracy, and client trust. There are practices that can help you make the most of AI's power without sacrificing the originality and success of your content. A few favorites are maintaining cybersecurity in AI use, preserving brand voice, and keeping humans in the loop. 🔗 See the full list of AI quality checks from experts: https://shorturl.at/IvpHh

Hear from GenAI.Works CEO and Co-founder, Steve Nouri, on how businesses can break through the “content clutter” and create interesting, stand-out content that differentiates them from their competitors and drives successful campaigns. By embracing AI-driven tools, businesses can now streamline content creation while maintaining authenticity and prioritizing personalization, ultimately boosting brand recognition and loyalty. With the right strategy, AI content can drive differentiators and help your company stand out in an overcrowded market. Your company’s brand strategy is your growth strategy. Missed the conversation? Watch the “Behind the Code” replay to learn more: https://shorturl.at/YaTR1

New media strategy alert! Owned media is rising. Where paid media once reigned, we're seeing a resurgence of owned media. The shift is likely due to tech brands tapping into their human element and using storytelling to catapult their brand. In this day and age, it's not enough to create a product or service, wipe your hands, and be done with it. Marketing your brand is just as vital. Many companies are reworking their content to act like their own personal publisher: prioritizing blog posts, newsletters, research hubs, white papers, and podcasts that build trust and help them stay in control of their own narrative. Sparkpr can help take your brand voice from basic content creation to a high-value channel. Let's talk: https://shorturl.at/mkLLF