🗓️ 3 days to go! See you soon, NAB Show New York! Michael Guth, our SVP of Growth will be joining forces with Alex Persky-Stern, CEO of Waymark on Wednesday, October 23rd for a session titled “Cinematic AI: Spectrum Reach & Waymark Redefine Video Ad Creative at Scale.” It’s no secret that advertising is evolving, and we’re excited to share how advertisers of all sizes can unlock professional-grade video ad creative through AI technology. Our long-standing partnership proves how scalable, accessible video ad creative can be. With these innovations, we continue to redefine what’s possible for advertisers, large and small. Join the conversation—register here 🔗: https://lnkd.in/eFrskMgi #NABShowNY #SpectrumReach #Waymark #MediaInnovation #NABShow #TVAdvertising
About us
From coast to coast. From the Great Lakes to the gulf. There are 3,000 of us in 100 offices across 36 states. We’re the regulars at your restaurants, parents in your PTA, and volunteers in your community. We know your neighborhoods because they are our neighborhoods, too. We are advertising experts with access to every tool that any business needs to grow. Thousands of hours of premium video programming across the world’s best networks and streaming services. Over a hundred million consumer impressions available every day on every screen and device. Billions of data points translated into insights and ideas that turn consumers into your customers. And we offer it all under one roof. We know three things better than anyone: how to harness the power of multiscreen advertising for any business, how to offer a simplified one-stop-shop destination for marketing solutions, and what makes our towns and cities tick. At Spectrum Reach, we make local businesses big and big brands look local. We are the most trusted media sales company in America, and we happen to be your neighbors. Your Privacy Rights: www.spectrum.com/policies/your-privacy-rights
- Website
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https://www.spectrumreach.com/
External link for Spectrum Reach
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Cable Television Advertising, Marketing, Healthcare Marketing, Digital Marketing, Video Production, Automotive Marketing, Video Marketing, Sports Marketing, Addressable Advertising, Advanced Advertising, Demographic Targeting, Multi-Screen Advertising, Advertising, Online Marketing, Commercial Production, Television Advertising, Custom Advertising Solutions, and Advertising Products
Locations
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Primary
Get directions
1633 Broadway
New York, NY 10019, US
Employees at Spectrum Reach
Updates
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Can you believe #Nabshow New York is just around the corner? We can’t wait to see you there! Our SVP of Growth, Michael Guth, will take the stage with Alex Persky-Stern, CEO of Waymark, on Wednesday, October 23rd for “Cinematic AI: Spectrum Reach & Waymark Redefine Video Ad Creative at Scale.” Together, we’re reshaping what’s possible in video advertising, helping businesses of every size create high-impact, professional-quality video content faster and more efficiently than ever. Our collaboration with Waymark shows just how far innovation can take creativity and scale. 🎟️ Click the link to register: https://lnkd.in/eFrskMgi #NABShowNY #SpectrumReach #Waymark #MediaInnovation #NABShow
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Seamless Consumer Experience = Expanded Advertiser Opportunities. As Spectrum’s Seamless Entertainment solution brings together top streaming apps and live TV, that same experience simplicity inspires how we integrate premium video inventory with trusted partners through the Spectrum Reach Total Universe, helping brands connect with audiences. Hear more about Seamless Entertainment and the future of video services from Charter Communications CEO Chris Winfrey as he joins ESPN’s Jimmy Pitaro and AMC Networks’ Kristin Dolan in CNBC’s Sports podcast moderated by Alex Sherman, CNBC Media & Sports Reporter. The conversation dives into innovation, integration, and how seamless storytelling is shaping the future of content delivery. 🎧 Listen here: https://lnkd.in/eNaageW2 #SpectrumReach #CharterCommunications #SeamlessEntertainment #TotalUniverse #AdvertisingWeek #MediaInnovation
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Spectrum Reach reposted this
Ad Whisperer. Trusted guide to CTV, Retail Media & AdTech chaos. 🪙 I ask the hard questions—and actually know the answers. Stay bold, stay curious, know more.
The lost episode with Dan Callahan of Spectrum Reach has been recovered. https://lnkd.in/gGB5Vw7M
Data and Desert Islands: The Spectrum Reach Playbook | Dan Callahan, CRO of Spectrum Reach
https://www.youtube.com/
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Spectrum Reach reposted this
I'm a bit late posting this due to some much appreciated PTO with the family, but wanted to share that the AdTechGod Pod episode featuring my conversation with Dan Callahan, Chief Revenue Officer at Spectrum Reach, on smarter TV innovation is now live! In this episode, we dive into: • What advertising innovation really looks like at Spectrum Reach • Why the future of TV matters for both marketers and consumers • Actionable ways local businesses can stay ahead of the curve Tune in and share your thoughts on our conversation. Listen here: https://lnkd.in/e-SZbvBH #SpectrumReach #AdTechGod #SmarterTV #AdvertisingInsights #LocalBusiness
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Show-level transparency is redefining CTV. We’re empowering programmatic advertisers with detailed content insights—down to the title, genre, and network—driving smarter optimization, stronger brand safety, and confidence in premium placement. Privacy and transparency can coexist. With privacy-focused, first-party data and partnerships, we deliver the content signals programmatic advertisers need—proving that insight and integrity go hand in hand. Setting the standard for accountability in CTV. As one of the first to bring program-level data into the bidstream for programmatic advertisers, we’re leading the charge toward truly transparent programmatic CTV. Learn more about how we’re redefining CTV advertising with show-level transparency: https://lnkd.in/gc7FfB3Z #CTVAdvertising #DataDrivenMarketing #DigitalAdvertising #SpectrumReach #AdAge Ad Age
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SHSMD Connections 2025 in Dallas showed us the power of authentic video storytelling in healthcare marketing. Patients respond to genuine messages that build trust across every screen. Jeanette Geer, Senior Director of Healthcare Partnerships, led a key session on “Shaping Perceptions and Powering the Pipeline,” sharing how multiscreen TV attribution drives web engagement, precision targeting reaches healthcare audiences, and programmatic transparency delivers real outcomes for healthcare marketers. These insights highlight how data-driven, patient-focused strategies win in today’s healthcare landscape. #HealthcareMarketing #SHSMDConnections #DataDrivenMarketing #SpectrumReach Society for Health Care Strategy & Market Development (SHSMD)
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Spectrum Reach reposted this
🎙️ Full circle moment in Dallas Many years ago, I dreamed of being a radio or TV host. Life led me into media instead — and this week, it all came full circle as I stepped behind the mic at the American Hospital Association’s SHSMD Conference in Dallas. The event brought together some of the brightest minds in hospital marketing — and Spectrum Reach had a big presence, showcasing how our data-driven, brand-safe video solutions help hospitals build trust, deepen community connection, and deliver measurable impact. I’m so proud to represent a company that’s not just part of the conversation, but helping to shape it — connecting the power of storytelling with the precision of data to move healthcare forward. #SHSMD25 #HospitalMarketing #HealthcareMarketing #SpectrumReach #MediaInnovation #FullCircle
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Fragmentation is a major challenge in today’s media landscape. When Matter Brothers Furniture discovered that 62% of their local broadcast spend was driving just 8% of sales, they knew it was time for a change. By leveraging our Audience Reach Optimizer (ARO) and advanced measurement tools, we helped them achieve outstanding results. Curious how they did it? Watch our AMA virtual session for the full story!: https://lnkd.in/drKnWg9X #MediaOptimization #MarketingStrategy #DataDrivenDecisions #DigitalMarketingTrends #SpectrumReach #MatterBrothersFurniture
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🍂 Fall is in the air and with it comes new seasons, fresh matchups, and a renewed focus on what’s driving the ad market. In this clip from The Media Odyssey, Dave Campanelli, President of Horizon Media, talks with Evan Shapiro about the mood, the Upfront, and how sports and currency are the dominant themes he’s seeing in the Upfront. But that’s just the kickoff. In the full episode, Dave, Evan, Marion Ranchet, and our Chief Revenue Officer, Dan Callahan dive deeper into smarter TV measurement and how data-driven creativity is reshaping the playbook for advertisers. 🎧 Watch the full conversation “Not All Ad Breaks Are Equal”: https://lnkd.in/eXUwUCxG #TheMediaOdyssey #SpectrumReach #HorizonMedia #BrandStrategy #CannesLions