SPORTFIVE

𝐓𝐢𝐦𝐞𝐬 𝐒𝐪𝐮𝐚𝐫𝐞 𝐓𝐮𝐫𝐧𝐞𝐝 𝐁𝐥𝐚𝐜𝐤 & 𝐘𝐞𝐥𝐥𝐨𝐰 ⚫️🟡 Last weekend, SPORTFIVE’s long-term partners Borussia Dortmund (BVB) took over New York City for the Annual Street Soccer USA Times Square Cup, transforming the heart of Manhattan into a pop-up stadium celebrating community, culture, and competition. More than 350 youth players competed in fast-paced 4v4 matches in a day that fused European football energy with urban soccer culture. Together with Street Soccer USA, BVB once again showcased its deep commitment to grassroots development and fan engagement in the U.S., reinforcing the club’s global vision and community impact.

𝐂𝐨𝐧𝐠𝐫𝐚𝐭𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐀𝐒𝐄𝐀𝐍 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐅𝐞𝐝𝐞𝐫𝐚𝐭𝐢𝐨𝐧 ⚽️ The AFF has been named AFC Regional Association of the Year, recognised for setting the standard in staging top-level competitions. Over the past year, the AFF organised seven competitions, the most by any regional association in Asia. Its flagship tournament, the Mitsubishi Electric Cup 2024 (now known as the Hyundai Cup), reached a viewership of 541M+ and 12B+ TikTok video views. Alongside the ASEAN Club Championship Shopee Cup™, ASEAN U-23 Mandiri Cup 2025, and ASEAN Women’s MSIG Serenity Cup™, these tournaments form ASEAN United FC, an integrated platform showcasing the best of ASEAN football. SPORTFIVE is proud to be the exclusive commercial partner of the AFF, driving growth, innovation, and fan engagement across the region. ASEAN United FC

𝐏𝐚𝐫𝐚𝐝𝐢𝐬𝐞 𝐈𝐬𝐥𝐚𝐧𝐝 𝐭𝐨 𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐭𝐡𝐞 𝐖𝐨𝐫𝐥𝐝’𝐬 𝐓𝐨𝐩 𝐀𝐦𝐚𝐭𝐞𝐮𝐫 𝐆𝐨𝐥𝐟𝐞𝐫𝐬   We’re proud to work with the Bahamas Ministry of Tourism in managing the 2025 White Sands Bahamas Men’s Invitational, which is slated for December 13–16 at Atlantis Paradise Island’s iconic Ocean Club Golf Course. SPORTFIVE is bringing together 72 elite amateurs for an event designed to reflect the prestige, quality and atmosphere of a PGA TOUR competition.   From world-class hospitality to championship-level play on the Tom Weiskopf–designed links, it’s more than just a tournament - it’s a showcase of the next generation of golf talent, in one of the most beautiful settings on the planet.    Read more here: https://lnkd.in/eQpN8jHk

SPORTFIVE is proud to have negotiated a multi-year media rights agreement between the Kansas City Chiefs and ESPN Mexico, securing exclusive broadcasts of three pre-season games and original documentary series The Franchise and Viva Chiefs over the next three years. This deal showcases the strength of SPORTFIVE’s Global Sales and Media teams and reinforces our strategic focus on Latin America, a key growth market. “This agreement is a great example of how our global collaboration with the Kansas City Chiefs continues to expand into new markets,” said Christian Koller, Senior Vice President Global Sales at SPORTFIVE. “Building on our strong alliance in DACH, we are proud to now also support the Chiefs in Mexico, one of the most exciting growth markets for the NFL internationally.” Read more here: https://lnkd.in/emrp7AcX

𝐀𝐧 𝐮𝐧𝐟𝐨𝐫𝐠𝐞𝐭𝐭𝐚𝐛𝐥𝐞 𝐰𝐞𝐞𝐤 𝐢𝐧 𝐋𝐨𝐧𝐝𝐨𝐧 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐘𝐨𝐫𝐤 𝐉𝐞𝐭𝐬 🏈   For the 2025 NFL London Games, SPORTFIVE partnered with the New York Jets to deliver a week of standout activations and authentic New York energy across the city.   From a bagel store takeover with Soho favourite It’s Bagels, to the ‘Jets Apple’ tour across London landmarks, and exclusive merch collaborations including Trapstar London, we helped the Jets connect with fans in creative and meaningful ways.   We transformed Greenwood, Victoria into the Jets Pub, hosted over 3,000 fans at the Touchdown Tailgate at Vinegar Yard, and supported the team’s content and social coverage throughout the week, achieving 2M+ impressions and surpassing 20K followers on the New York Jets UK Instagram channel. A pleasure to support our partner the New York Jets on their entire week of London activations, driving engagement both on the ground and online.

𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐬𝐡𝐢𝐩𝐬 📈 FC Barcelona and long-term partner Spotify have once again linked up to deliver yet another iconic front-of-shirt sponsorship ahead of this season’s first El Clásico. Following in the footsteps of the likes of Travis Scott, Coldplay, Drake and The Rolling Stones, British superstar singer Ed Sheeran will see the logo of his latest studio album, Play, temporarily replace the spotify logo on the iconic Barça kit. Spotify’s innovative use of their partnership with the club over the past 3 years has seen them elevate their shirt sponsorship to new levels and generate authentic engagement and connection with fans around the world. But they’re not the first brand to take a different approach to shirt sponsorships. In our insight article, ‘Innovative Sponsorships - The Football Shirts That Spark Conversation’, we explore how brands have reaped the rewards from thinking outside of the box. Read the full article via the link in the comments ⬇️ #SportsMarketing

𝐉𝐎𝐈𝐍 𝐓𝐇𝐄 𝐒𝐏𝐎𝐑𝐓𝐅𝐈𝐕𝐄 𝐔𝐊 𝐓𝐄𝐀𝐌 🇬🇧 We’re now hiring for a number of exciting roles in the UK. With positions available in both our Manchester and London offices, we’d love to hear from those with relevant experience and a passion for sport. Find out more about the roles and apply below: ⏺️ Senior Sales Manager - Manchester https://lnkd.in/eTU_NsgX ⏺️ Partnerships Strategy Manager - London or Manchester https://lnkd.in/eY6bDXN5 ⏺️ Sales Manager - Manchester https://lnkd.in/etEABE3T Looking for a different role? Check out all the other available roles at SPORTFIVE: https://lnkd.in/dEY-yVDz #CareersInSport | #SportsMarketing

𝐓𝐡𝐞 𝐁𝐨𝐚𝐫𝐝 𝐓𝐡𝐚𝐭’𝐬 𝐍𝐞𝐯𝐞𝐫 𝐈𝐠𝐧𝐨𝐫𝐞𝐝 Perimeter advertising is one of the most recognisable, yet often overlooked, forms of advertising in live sports and events. Our latest Beyond the Match article explores what perimeter advertising is, why it remains a valuable tool for brands, and how it drives exposure, engagement, and ROI on a global scale. From traditional pitch-side boards to dynamic digital placements, perimeter advertising continues to play a key role in media strategy - especially in the world of sports marketing. Read our article here: https://lnkd.in/e9MW23mU

𝗙𝗿𝗼𝗺 𝘁𝗵𝗲 𝗽𝗶𝘁𝗰𝗵 𝘁𝗼 𝗖𝗼𝗖𝗿𝗲𝗮𝘁𝗲 𝗣𝗶𝘁𝗰𝗵!   We’re proud to have played a key role in bringing together Alibaba.com and Rio Ferdinand OBE for a powerful new partnership. As a judge at CoCreate Pitch, part of Alibaba.com’s first-ever CoCreate Europe event, Rio will help spotlight and empower the next generation of entrepreneurs shaping the future of innovation. For more information and to join CoCreate Europe, Alibaba.com’s one-day event in London on November 14, uniting entrepreneurs, manufacturers, and investors for hands-on product innovation, business building, and the CoCreate Pitch competition — visit alibabacocreate.com   At SPORTFIVE, we connect brands with icons who inspire, influence, and drive real impact — on and off the field.  In collaboration with NEI. 𝗗𝘂 𝗽𝗶𝘁𝗰𝗵 𝗮𝘂 𝗖𝗼𝗖𝗿𝗲𝗮𝘁𝗲 𝗣𝗶𝘁𝗰𝗵 !  Nous sommes fiers d'avoir joué un rôle clé dans la mise en place d'un nouveau partenariat fort entre Alibaba.com et Rio Ferdinand OBE.  En tant que juge au CoCreate Pitch, qui fait partie du tout premier événement CoCreate Europe organisé par Alibaba.com, Rio contribuera à mettre en avant et à soutenir la prochaine génération d'entrepreneurs qui façonneront l'avenir de l'innovation. Pour plus d'informations et pour participer à CoCreate Europe, l'événement d'une journée organisée par Alibaba.com à Londres le 14 novembre, qui réunit des entrepreneurs, des artisans et des investisseurs autour de l'innovation produit, du développement commercial et du concours CoCreate Pitch, rendez-vous sur https://lnkd.in/gbmEzCd9 Chez SPORTFIVE, nous mettons en relation des marques avec des icônes qui inspirent, influencent et ont un impact réel, sur le terrain et en dehors.   En collaboration avec NEI.    #Sponsoring #Football #Innovation  

𝐓𝐡𝐞 𝐒𝐭𝐨𝐫𝐲 𝐁𝐞𝐡𝐢𝐧𝐝 𝐚𝐧 𝐀𝐰𝐚𝐫𝐝-𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐘𝐞𝐚𝐫 🏆 In sport, it’s so often singular moments that lead to memorable triumphs. With that in mind, here’s a closer look at just a few of the moments that helped us on our way to retain our ‘Agency of The Year’ title at the 2025 Leaders in Sport Sports Awards. ⏺️ Large-scale experiential and hospitality services ⏺️ Supporting the growth of men’s and women’s football ⏺️ First-class brand & rightsholder activation ⏺️ Working with the world’s best talents ⏺️ Recognised as a top employer in sport Want to be part of an award-winning team driving sport forward? Explore opportunities with us via our Careers page: https://lnkd.in/dEY-yVDz