SpotMe

It was great hosting our #MedComms peers in London yesterday! Head over to our sister page Onomi for all things life sciences 👇🏽 (Hint: we're doing another session soon - can you guess where?)

Rigid playbooks. Vanity metrics. Endless HCP portals that expect clinicians to come to us. The current model is no longer working. HCPs feel overwhelmed, underwhelmed, unheard, and younger clinicians are making that impossible to ignore. In our upcoming webinar, Phil Blackmore (Create Health CEO), joins Pierre Metrailler (Onomi CEO), to unpack why trust is eroding, why traditional engagement formats fall flat, and what needs to change to engage the next generation of HCPs. They will explore how Gen Z and millennial clinicians consume information, why relevance and credibility matter more than ever, and how pharma can move beyond vanity metrics to build engagement that actually resonates. Join the conversation and rethink what effective HCP engagement should look like today. https://lnkd.in/d3YeHU9v

#MedComms teams are under growing pressure to prove that medical education events drive real learning, not just attendance. On January 21, a small group of MedComms professionals will meet in London for an exclusive, peer-only discussion on how to design medical education events that make scientific messages stick and enable credible, compliant HCP exchange. The conversation will be led by Pierre Metrailler and Alice Thoonsen with insights from Ben Harbour and Shula Sarner of Precision AQ, who will share their perspectives from the MedComms front line. No vendors. No client pitches. Just peers. The discussion continues informally over food and drinks at the Mandarin Oriental, Hyde Park. Places are limited. Request your seat here: https://lnkd.in/eCm8AMYB

HCPs visit pharma websites to learn, not to be blocked, buried, or bounced around. But too often, that’s exactly what they experience. When events and digital channels operate in silos, the result is a fragmented journey: missed follow-up, lost signals, and poor continuity across channels. On January 8, Onomi CEO Pierre Metrailler joins Rob Verheul, CEO of Graphite, to explore how leading pharma teams are redesigning the HCP experience, by making websites work in sync with webinars, congresses, reps, and CRM. This is a blueprint for operationalizing omnichannel, with the website as the hub. Register now https://lnkd.in/d5FaKP8m

At the 2025 YPO Global Business Summit in Los Angeles, we set out to test a bold idea: What if the future of event ROI isn’t more content — but more personalization, more intelligence, and radically more human connection? Our experiment paid off. This year’s GBS delivered momentum you can’t manufacture: fast-moving deal flow, peer-driven insights, and the only environment where YPO members can truly do business with one another. The numbers told their own story — more than 1,000 members speed networking, 33,000+ connections made, and USD 6.33B in deal volume — backed by plenary sessions with leaders like Ashton Kutcher, Michael Milken, Alex Rodriguez and Ryan Reynolds. But behind the scenes, an innovative event-tech ecosystem unlocked something even bigger. 🌐 An Integrated Digital Layer That Boosted Engagement Instead of heavy custom builds, we created a smarter, interoperable stack anchored by SpotMe, Intercom AI, and Bizzabo Klik SmartBadges, seamlessly connected through Cvent. The entire solution cost a fraction of legacy approaches while delivering a dramatically elevated experience. SpotMe powered personalized schedules, smart participant matching, deal discovery, leaderboards, live feeds and real-time engagement. Intercom’s AI agent put a conversational interface into the app — letting members ask, “Show me attendees in real estate” or “Find deals in AI” — and get instant, contextual results. No menus. No clicking. Just natural language. Klik SmartBadges brought networking to life with tap-to-connect interactions, instant contact sharing, visual light cues, passive analytics, and heatmaps that helped us understand attendee flow in real time. Our GBS tech experiment proved that the next frontier of event innovation isn’t bigger budgets or more features. It’s designing experiences where people are the product, and technology is the quiet engine enabling them to connect, learn, and grow faster than ever. #YPO #YPOLeaders #GlobalBusinessSummit #EventInnovation #EventTech #FutureOfEvents #SpotMe

Webinars were never meant to be one-off events. On November 13, Henrik Larssen (Global Omnichannel Lead) and Pierre Metrailler (Onomi CEO) will reveal how a global rare disease team turned webinars into a scalable go-to-market model that reached 40 markets, 1,400+ HCPs, and proved measurable impact. What you’ll learn: - How to build a repeatable webinar model that drives real engagement - How to measure HCP confidence as proof of impact - How to connect webinar data directly to CRM for next-best actions - How to scale execution globally while staying compliant and efficient Join the session and get all the details: https://lnkd.in/gtTeu32X

35 webinar registrations, 11 attended. Sound familiar? Most pharma webinar programs are stuck in this death spiral. They push harder on marketing automation. Send more emails. Get labeled as spam. Numbers keep dropping. Here is a fresh idea: *dual webinar amplification* The magic: combining push and pull in the same program Push: Open registration. Marketing automation. Standard outreach. LinkedIn ads, etc. Gets you volume. Pull: Direct rep invites with RSVP links. Personal context - it's RSVP, not just "fill in this form" + "Dr. Chen, thought this case we discussed would interest you." That second layer changes everything. It's not just another webinar invite - it's personalized with context. And the in-mail RSVP approach reduces registration abandonment. Results: higher registration rates, better attendance, and strong engagement. Your mileage may vary but it's just better. Henrik Larssen scaled a rare disease global webinar program to 40 markets. This Thursday, Henrik will be walking us through exactly how he built this dual model. Thursday, November 13th, 2025 4:00 PM CET / 10:00 AM ET - registration below

Integrating congresses into your omnichannel strategy is hard. Shaima Abid has been in the trenches doing exactly that, and on May 1, she’s sharing her journey. Join us for a practical session packed with learnings from her work in pharma, including: - What actually worked and what didn’t - The metrics that drove change - Why owning your data is more important than owning your tools This isn’t a tech demo. It’s the blueprint for turning congresses into a real engagement driver. Register here: https://lnkd.in/eFqvEYXm

Why are events still treated like afterthoughts in omnichannel? At AstraZeneca, they aren’t. Join us on May 1 for a 30-minute behind-the-scenes session with Shaima Abid Director, Omnichannel Delivery at AstraZeneca, as she shares how her team is flipping the script, turning congresses, webinars, and more into powerful, connected touchpoints in the omnichannel journey. What you’ll learn: ✅ How AZ is measuring the real impact of events ✅ Why they’re reducing agency reliance and building internal muscle ✅ What smarter, data-driven event decisions actually look like This is part of our Elevating Events for Omnichannel Engagement series, built to help life sciences teams scale HCP engagement with practical, proven strategies. 🗓️ May 1 | 10 a.m. ET / 4 p.m. CEST 🎤 Featuring: Shaima Abid (AstraZeneca) & Pierre Metrailler (Onomi) 🔗 Register here: https://lnkd.in/eFqvEYXm