What a night! 🍽️✨ To everyone who joined us at The CPG Ops Table powered by DOSS.COM at the stunning Culver Hotel - thank you for making our first LA Ops Dinner absolutely unforgettable. Huge thank you to Doss for partnering with us to make this possible. Events like these don't happen without partners who believe in the power of bringing our community together. 🙏 Already counting down to the next one! . . . #CPG #StartupCPG #OpsDinner #CPGOperations #DossCPG #LAEvents #CPGCommunity #OperationsLeaders #CulverHotel #Doss
Startup CPG
Industry Associations
New York, NY 26,012 followers
We're here to elevate young CPG brands through opportunities to shine, access to decision makers, and vital resources.
About us
The world's biggest CPG community, Startup CPG is here to help young CPG brands succeed. If you are a startup consumer brand with ten employees or fewer, we will give you opportunities to shine, elevate your brand to decision-makers who matter, and connect you to those who have done it before. We will do everything in our power to help any brand working for a better CPG ecosystem system. We’re here to lift you up, advise on critical resources, and grow your network so you can make real impact. Join our slack channel with 25,000 CPG entrepreneurs at Startupcpg.com
- Website
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startupcpg.com
External link for Startup CPG
- Industry
- Industry Associations
- Company size
- 2-10 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2019
Locations
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Primary
New York, NY 10014, US
Employees at Startup CPG
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Daniel Scharff
Founder & CEO @ Startup CPG | World's Biggest CPG Community | Top 0.5% Global Podcast Host
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Peter Boyajian
Leading Retail @ Heirloom Coffee Roasters, Head of Partnerships @ Startup CPG
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Jéssica Mazzola
Content Strategist | Bilingual Writer | Copywriter | Ghostwriter | Journalist | Freelancer
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Hannah McGough
Beauty Tech CMO | Advisor to CPG & Community Brands | 3x Founder (Ex-SEPHORA, Forever 21, AT&T)
Updates
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What started as an impromptu happy hour at The Brig turned into exactly what this community is all about: great people, great products. To everyone who came to hang in Venice, brought product to share, and made a Wednesday night feel like a reunion - thank you. Until next time! 🌴 . . . #StartupCPG #LAEvents #CPGCommunity #VeniceBeach #HappyHour #EmergingBrands #CPGFounders
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Fresh faces alert! 👋 We've got some new brands joining the Startup CPG community - welcome, all! ☀️ Sunnii Energy Gum: fast-acting, pocket-sized energy gum with 100mg of caffeine, B vitamins, guarana, and taurine 🍰 Artie Bars - gourmet millionaire shortbreads 🥜 Dixie Grace's Boiled Peanuts - boiled peanuts 🔥 Padiano's Kitchen - roasting up snacks like Crackshews which are cashews that are roasted in avocado oil and coated in bold flavors 🍄🟫 Mourish - high protein mushroom jerky made of mycelium 💪🏼 MIILS - next-gen protein meal shake inspired by space and made for earth people 🌿 Sip Herbals - caffeine-free, gut-friendly coffee alternative 🥪 Nutty Novelties, LLC - all natural, unique, and low or no sugar nut butters ⚡ Amor Cura - a natural energy drink made with real fruit juice and powered by guayusa, yerba mate, and maca 🌱 AEtherbal - blending science and herbal medicine with a patent-pending amphiphilic topicals 🍇 Hazy Fudge - alcohol-infused fudge (5% ABV) using NY milk and NY spirits or wine 🇫🇷 ChéRené Macarons - French Macarons with Southern Finesse flavors 🍵 Chaiwala USA - hand-blended organic tea (chai) 🥥 FlavourMingle - Caribbean inspired snacks including roasted peanut butter/spreads, peanut brittle, coconut brittle and coconut fudge ☕ Half-Caff Coffee - canned coffee with half the caffeine (50 milligrams) for people with a caffeine sensitivity 🧉 Katú - vertically integrated yerba mate brand built around sustainability 🚲 La Dolce Vélo - hand crafted popsicles and ice cream sandwiches from a custom ice cream bike ☕ Frankly Good Coffee - women led team roasting ethically sourced small batch, air roasted coffee 🍃 Munay Botanicals - clean, effective, natural products that connect people to the depth of ancestral plant knowledge 🥤Curated Culture - functional iced teas with probiotics, adaptogens, and Southeast Asian flavours Don't be shy - this community shows up for each other. Introduce yourself and let's get connected! 👇 . . . #StartupCPG #CPGCommunity #EmergingBrands #CPGFounders #FoodAndBeverage #HealthAndWellness
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Operations leaders: NYC is calling. We're launching something special - the very first Startup CPG Ops Forum - and it's happening in New York City this fall. If your gears are turning, solving impossible problems, and making sure products actually get from point A to point B, this night is for you. Join us for an evening packed with: 👏 Insights from prominent operations leaders across the industry 👏 A powerhouse panel featuring COOs of high-growth CPG companies 👏 Real lessons learned and operations hacks for early-stage brands 👏 Networking with the ops community you've been searching for Get your ticket via link in bio where it says "learn more"! . . . #CPG #EmergingBrands #StartupCPG #CPGOperations #NYCEvents #SupplyChain #CPGCommunity #OperationsLeaders
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rootberry’s best advice for brands gearing up for tradeshows in 2026 - they're sharing the game plan that helped them make the most of every event. Tradeshow veterans: what's YOUR best tip for brands heading to their first (or next) show? Drop your wisdom in the comments below! 👇 . . . #CPG #EmergingBrands #StartupCPG #TradeshowTips #CPGBrands #BrandBuilding #CPGCommunity
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MORE BRANDS HEADING TO SOCAL! This fall, we're bringing together 60+ sampling brands, 50+ buyers, and 300+ CPG pros for our biggest Grocery Run yet - and it's happening at the HiTouch Libations DSD warehouse in Southern California. This is a distributor-style Grocery Run, which means you'll have direct access to the top SoCal distributors, retailers, and buyers who can actually get your product on shelves. Meet some of the sampling brands and hope to see you out there! Evie's Snacks Fresh Fizz Sodas Frozen One Goldenroot Harken Sweets Hawaiian Soda Co Nowhere Bakery Nourish Cold Pressed Juice Pablo's Mate Philosopher Foods pi00a Pisqueya Pitaya Foods Pulpito PWR-UP raan Rif care RINGA® Sabai Creamery San Diego Bar Sidekick Soda Smash Foods Spade Sweetkiwi Thirst Trap Cocktails TRUFFLE BROTHERS, INC. Two Spoons Creamery UNLIMEAT . . . #CPG #StartupCPG #GroceryRun #SoCalCPG #CPGCommunity #EmergingBrands
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The biggest Grocery Run in Startup CPG history is happening this fall and is sold out! We're bringing +60 sampling brands, 50+ buyers, and over 300 CPG pros together under one roof at the HiTouch Libations DSD warehouse in Santa Ana—and if you're serious about breaking into the Southern California market, you need to be there. Meet some of the sampling brands (continuing the names in the next post) and see you all there! Austin Pretzel Company Better Sour BEZI BOBABAM Brause B Sweet Desert Dust Dry Brew Eat Happy Kitchen Huxley I Eat My Greens In Good Faith KACE Tea Kif & co Kelsi's Kloo Krack'd Snacks Laurel's Coffee Leisure Hydration Lentil Telepathy Snacks Le Zette Lottie's Meats Lucky 22 Spice Co The Lucky Ox MARIMIX® Crunch-Baked Snackmix Mooski Myles Comfort Foods The NA Beverage Company . . . #CPG #StartupCPG #GroceryRun #SoCalCPG #CPGCommunity #EmergingBrands
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This is exactly what we hope our community provides - that boost of confidence from people who actually get the CPG world. Thanks for being part of it! . . . #CPG #EmergingBrands #StartupCPG
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The latest Startup CPG episodes feature founder journeys, industry strategies, and lessons learned along the way. If you're looking for practical perspectives on building CPG brands, these conversations deliver substance over hype. 🎧Founder Feature: Sarah Hartmann of Vesucreé Caitlin B. interviews Sarah Hartmann, founder of Vêsucré, a zero-waste, plant-based dessert company based in Oneonta, New York. Sarah shares how Vêsucré - short for “vegan sweets”- evolved from a home kitchen experiment into a fast-scaling brand now featured in over 450 stores across nine states. 🎧Investor Spotlight: Ryan Springer of Midnight Venture Partners Hannah Dittman welcomes Ryan Springer, Managing Partner and Co-Founder of Midnight Venture Partners, for an in-depth conversation on the evolving world of CPG investing. Ryan shares his path into venture capital, insights gained from his early experiences in retail strategy, and the vision behind building Midnight Venture Partners. Listen now on Apple Podcasts and Spotify - visit “learn more” on our company page! . . . #CPG #EmergingBrands #StartupCPG #VentureCapital #VCs #Investments #CPGIndustry #PlantBased
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The Startup CPG team spent the afternoon on a little treasure hunt at Earth Fare and found a bunch of our community brands on the shelves! Graza 18 Chestnuts Soups Evie's Snacks Heirloom Coffee Roasters Eat Happy Kitchen Yo Mama's Foods ® Blueshift Nutrition Botanical Bones Fancypants Baking Co. Twrl Milk Tea Soom Foods Smash Foods Harken Sweets Jaju Pierogi Leisure Hydration Sarilla Pretty sure we missed some though - what other brands are at Earth Fare that we didn't catch? Let us know in the comments! . . . #CPG #EmergingBrands #StartupCPG #EarthFare #BrandSpotting #Shelfie #BetterForYou