Sulte Group

Let’s be honest. Ads are easier to ignore than ever. People scroll faster, click less, and tune out the noise because brands keep running the same promotions, funnels, and flash sales. The real issue is that customers don’t need more ads. They need a reason to actually use the product they bought and a habit that makes them come back. So we built ChallengeReach. It helps DTC wellness, fitness, and lifestyle brands turn one-time buyers into loyal repeat customers through short, habit-building product challenges. Because adoption is the new acquisition. When people truly engage and integrate your product into their life, they become customers for life. We’ve designed 7-day and 14-day challenges built around gamification strategies that have been shown to increase conversions by up to 25.3%. These challenges give customers a reason to engage daily, build habits around the product, and naturally spark repeat orders, real UGC, and a stronger sense of community without relying on paid ads or endless discounts. If you’re tired of chasing cold traffic and ready to build a brand people stick with, this is for you. Learn more about the platform at challengereach.com. We’re setting up the first 10 DTC brand challenges for free. Comment "Challenge" below and we’ll send you the details. #DTCMarketing #Marketing #GrowthMarketing #Engagement

We just audited 17 B2B funnels. Only 3 made it past our first click test... Let's face it, most B2B funnels are still built like we’re living in 2012. After auditing funnels from B2B SaaS companies (from Seed to Series D), we found some disturbing patterns: 1. The funnels were relying on prospects to fill a long form to convert (let's face it, no one wants to fill lead forms out). 2. The "high-value content offer" was a stale whitepaper or playbook that no one really asked for. 3. Once the prospect begrudgingly filled out the lead form, they were barraged with emails from a drip sequence with zero personalization. 4. Many landing pages in the funnel were laced with high-effort CTAs (like "Book a Demo") that led to (you guessed it) a Calendly link... Calling this a buyer journey is like calling traffic a vacation. It hides. It frustrates. It confuses. And it makes your buyer do all the work. We can't stress this enough...77% of B2B buyers describe the buying process as complex or difficult (according to Gartner), but marketers keep doing the same thing. All hope isn't lost though...want to know what the top 3 funnels had in common? They didn’t act like a funnel at all. • One led with an interactive maturity model — an “Engineering as Marketing” tool that gave instant insight and self-awareness. • One offered a personalized diagnostic report instead of a generic PDF. • And the best one? It ditched cold outreach entirely and invited hand-picked CMOs to a private growth circle where the product became the backdrop to real relationships. These teams weren’t trying to just "capture leads." They were trying to create conviction, community, and conversation. That’s what modern funnels are missing. Not more stages. Not more nurturing. More respect for the buyer. If you’re even a little unsure whether your funnel is buyer-friendly, surprise-driven, or conversion-optimized, our team at The Sulte Group will do a complimentary teardown for you. One of our growth experts will go through your experience top to bottom and show you: • Where you’re losing leads • What buyers are thinking but not saying • And how to flip your funnel into something buyers actually want to go through Drop “TEARDOWN” in the comments and we’ll DM you to get started. Or tag a B2B SaaS team that needs to read this (especially the ones still sending 19 nurture emails and praying for pipeline). #marketing #growthmarketing #B2B #digitalmarketing #leadgeneration #marketingstrategy #buyerenablement #demandgeneration

Let’s be real. The funnel was built for you, not your customer. It assumes buyers move in a neat little line: → Awareness → Interest → Desire → Action But today’s buyers? They zig. They zag. They research in private. They talk to friends. They absolutely do not follow your “nurture sequence.” And let’s be honest… most funnels are designed like this: 1. Force someone to read your 22-page eBook 2. Make them sit through a webinar with 7 minutes of backstory 3. Send 9 follow-up emails with the same CTA 4. THEN hit them with a Calendly link — where they get to do the work of finding a time on your calendar. This isn’t buyer enablement. It’s obstacle course marketing. The modern buyer doesn’t want to be “qualified.” They want to be served — intuitively, intelligently, instantly. Like walking into a 5-star hotel where someone greets you by name and already knows how you take your coffee. No wonder Gartner found that 77% of B2B buyers describe the process as complex or difficult. The funnel didn’t just die. It starved to death. It couldn’t keep up with how real people buy — or what they expect from great brands. Let’s have an open conversation: 👀 Is your funnel a friction machine disguised as a “customer journey”? 👀 If a Michelin-starred restaurant delivered like your sales process, would you even make a reservation? 👀 Know a brand that’s actually getting this right — or totally missing the mark? Tag them. Let’s see who’s evolving… and who’s still making us jump through hoops. #marketing #marketingfunnel #growthmarketing #digitalmarketing #B2B #leadgeneration

We read the 2025 Marketing Technology Landscape report…and immediately needed a nap. According to Chief MarTech (https://lnkd.in/eDnb2RWY) there are now 15,384 martech tools. Fifteen. Thousand. Three hundred. Eighty-four. 👀 That’s not a martech landscape. That’s a digital episode of Hoarders. Martech has grown 100x since 2011, and somehow our dashboards are still broken, nothing connects, and we have six tools fighting over who owns the attribution credit for that one demo request. AI tools are multiplying like gremlins, but nobody’s quite sure which ones are useful… or if they’re just white-labeled Figma boards with sass. And let’s be honest — a good chunk of these tools weren’t built by marketers. They were built by engineers who aren’t in the trenches — not building multi-touch funnels, not sweating over conversion paths, not trying to explain attribution to sales. 🫣 So here’s our question: 👉 What’s the most overrated tool in your stack right now? 👉 And what’s the one tool you wish existed but doesn’t? Drop it below. Let’s build a safe space for martech tool trauma.

We’ve never posted here before. But we’ve been busy. For almost a decade, Sulte Group has quietly partnered with bold founders, visionary operators, and forward-thinking brands to turn strategy into story—and story into serious growth. We’ve stayed behind the scenes. Until now. Because the marketing game has changed. Attention is fragmented. Funnels are broken. Content is everywhere—but connection is rare. We’re not here to hype the next shiny marketing trend. We’re here because—honestly—we’re tired of watching smart companies waste time on broken funnels, disconnected content, and surface-level AI hacks. The marketing world is loud. Disjointed. Too often driven by fear, not strategy. We’ve stayed quiet long enough. It’s time to build something better—together. So if you’re into growth that’s intentional, storytelling that’s powerful, and strategy that doesn’t sit in a Google Doc... you’ll want to stick around. We’re just getting started (again). #SulteGroup #GoToMarket #MarketingInnovation #StorytellingThatSells #B2BGrowth #WeBuildDifferently