What a weekend in Golden Gate Park. Outside Lands 2025 came to life with three days of music, art, food, and the kind of Bay Area magic you cannot replicate. From Tyler, the Creator to Glass Animals and every unforgettable set in between, the festival was powered by creativity, collaboration, and passion. Three days. Dozens of artists. Hundreds of local food options. Thousands of steps. From sun-soaked afternoons to fog-filled sing-alongs, Golden Gate Park was the ultimate backdrop for music, community, and connection. Thank you to our partners, crew, and the incredible fans who make this festival possible year after year. See you in 2026. https://lnkd.in/eDszzeAW
About us
Superfly creates shared experiences that shape how the world plays and connects. For 20 years, we’ve built brands that bring people together at the intersection of culture and commerce. We design and produce some of the world’s most iconic live experiences (Bonnaroo, Outside Lands), and help the world’s most iconic brands connect more meaningfully with their audiences. From live entertainment, corporate experiences, and experience strategy, to social amplification, influencer activation, and audience insights, everything we do is inspired by, and anchored in, our core values: Create Together, Inspire With Passion, Play With Purpose, Grow Through Experience, Dream The Impossible. We are Superfly. Let’s play.
- Website
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http://superf.ly
External link for Superfly
- Industry
- Entertainment
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 1996
- Specialties
- Marketing, Strategy, Production, Entertainment, Social Media, Research, Experience Design, Audience Insights, Brand Experience, Social Marketing, Influencer Marketing, Live Experiences, Live Entertainment, Brand Strategy, Experience Strategy, and Strategic Consulting
Locations
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Primary
381 Park Ave S
16th Floor
New York, New York 10016, US
Employees at Superfly
Updates
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Timing is Everything - especially in comedy. Aligned with the epic return of Season 27, South Park dropped into SDCC with a three-day fan experience that brought the beloved satire and characters to life IRL. Commissioned by Comedy Central and produced by Superfly, the activation took over Quartyard with immersive photo ops, themed food + drinks, exclusive merch, karaoke, trivia, cosplay & more. We specialize in turning iconic TV and film IP into unforgettable, fan-fueled experiences. Because nothing excites us more than fandom—and no one delivers it quite like we do. Photo Credit: Getty
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Outside Lands is this weekend, and yes—we’re already mentally in Golden Gate Park. It’s been months of behind-the-scenes planning, custom stage builds, creative brand integrations, talent logistics, and immersive experience design — and we can’t wait to see it all come to life this weekend. From a stacked lineup and food that rivals the music, to art installations and sponsor moments designed to stop you mid-scroll — this is more than a festival, it’s a masterclass in community. And the vibes? Immaculate. We have a few tickets left, so please come join us. Let’s go, SF! #OutsideLands2025 #FestivalSeason #ExperientialMarketing #BrandExperience #EventDesign #GoldenGatePark #TeamOutside
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Dead & Company takes center stage in Golden Gate Park this weekend as we celebrate 60 years of Grateful Dead music. With our partners at APE, we are excited to play a very small role in what has become one of the most important musical legacies of all time. Hope to see many of you out there for these historic shows. #DeadAndCompany #GoldenGatePark #LiveEventProduction #FestivalSeason #TeamOutside #GratefulDead
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The countdown to Outside Lands 2025 is ON and the energy is already off the charts. From epic headliners to immersive experiences, this isn’t just a festival, it’s a full-on cultural playground. It takes a village to bring the magic to life, and we’re giving it up for the incredible brands helping build the vibe, from food and bev to wellness, tech, and beyond. Whether you're there for the music, the munchies, or the unexpected sponsor activations that somehow become the highlight of your day... this one’s gonna hit different. August 8–10th at Golden Gate Park, San Francisco. Tickets still available here: https://lnkd.in/enDkJV7s See you there! #OutsideLands2025 #FestivalSeason #BrandActivations #SponsorshipMagic #LiveMusicCulture
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The Hallmark Christmas Experience is coming back to Kansas City! Superfly is proud to partner with Hallmark once again to bring holiday magic to Crown Center—and we’re looking for brand partners to help make it even bigger. Last year, over 100,000 guests from all 50 states and 23 countries joined us for four weekends of immersive joy: tree lightings, ice skating, a Christmas market, light walks, and Hallmark stars. This year, from November 28 to December 21, we’re creating even more emotionally resonant, joyful moments—and we’re inviting brands to be part of it. If you're looking to activate in a way that feels warm, meaningful, and unforgettable, email us at hi@superf.ly!
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In promotion of season 27 of South Park, we teamed up with Comedy Central to produce a three-day fan experience at Quartyard in San Diego, packed with immersive photo moments, themed food and drinks, episode screenings, exclusive merch, giveaways, cosplay contests, trivia, karaoke, and more. The activation will run July 25 and 26 from 11 a.m. to 11:30 p.m. PT and will be located at Quartyard, 1301 Market St, San Diego, CA 92101. If you’re a fan that's in town for SDCC, swing by and say hi. #SouthPark #SDCC2025 #SuperflyPresents #FanExperience https://lnkd.in/eSTtDUJm
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This weekend, Displate and Superfly are both making their Anime Expo debut! Together, we’re bringing the Displate District to life: a fully immersive booth experience featuring exclusive anime poster drops, glowing metal art, creator meetups, and the type of wall-level fandom only Displate can deliver. If you're in LA next week come by, geek out, and see how we're helping this incredible brand level up the fan experience. #AnimeExpo #FandomMarketing #Displate #SuperflyExperiences If you're in the area July 3–6, come by and check out the experience. 📍 Displate District – Exhibit Hall, Booth #1008 📅 Thursday, July 3 – Sunday, July 6, LA Convention Center #DisplateDistrict #AnimeExpo #SuperflyPresents #AX2025 #AnimeArt #ExperientialMarketing #LAEvents
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🌈 Psychedelic Science 2025 is officially underway in Denver! Together with MAPS and a global community of allies, we're proud to help bring this transformative gathering to life. Psychedelic Science is a weeklong experience rooted in mental health, science, care, and connection. This year’s theme, The Integration, reflects a new era for the movement: one where philosophy meets policy, research meets regulation, and culture meets care. With Colorado’s evolving legal landscape as a backdrop, PS2025 explores how psychedelics are being integrated into medicine, community, and daily life. 600+ speakers across 14 programming tracks Harm reduction & wellness spaces Peer-to-peer and identity-based support rooms Deep dives into science, policy, therapy, equity & culture Art exhibits, immersive experiences, and an expo hall the size of a city block Whether you're joining us on the ground or from afar, we’re honored to support MAPS in producing this landmark event that’s shaping the future of mental health, healing, and collective consciousness. #PsychedelicScience2025 #MAPS #MentalHealth #PsychedelicWellness #HarmReduction #TheIntegration #Policy #Culture #Healing
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Superfly reposted this
We have an early Christmas gift to share 🎄✨ The Hallmark Christmas Experience is excited to announce the lineup of Hallmark stars and event schedule! Start planning your trip and save the date for Tuesday, June 17, when tickets go on sale at https://bit.ly/4glEgcG. Learn More: https://bit.ly/45MgcNN