Swayable

Creator partnerships are no longer a nice-to-have, but a need-to-have growth strategy for marketers. The key to maintaining an agile influencer program is being able to consistently measure campaign performance and prove your partnerships are driving lift. At the Advertising Research Foundation (ARF)'s #ARFCreative event in New York, Swayable’s Michael Baumer, PhD and Tyler Montague, and Influential’s Faön Mahunik discussed the power of creative pre-testing to prove influencer impact. They shared key insights from an AI-powered meta-study highlighting how creator content outperforms traditional media across different generations and industries: 📊Swayable's meta-study proves influencers outperform across the funnel—and across age demographics “As you’d expect, you see better performance among younger folks compared to traditional media,” said Mike. “Even at the older end of the age spectrum, you still see influencer content outperforming.” 🥤Influencer content can drive high increases in lift across unexpected industries, including CPG “We have a lot of CPG partners who we test with. And we’re starting to do a lot of testing in other spaces like pharma and finance,” said Faon. “Proof of lift is really required on a level of non-traditional areas where we want to leverage influencers.” 💡Creators win by proving what they’re doing works “Marketing budgets follow the evidence,” said Tyler. “Being able to provide evidence of what’s working and not working—and being able to apply RCT methodology to our breadth of content—is very helpful for marketing and insights teams.” Scroll through highlights from our presentation with Influential: #Swayable #InfluencerMarketing #CreatorAdvertising #CreativeTesting #Persuasion

Marketers are under consistent pressure to move quickly and prove creative impact with confidence. Swayable accommodates this need through AI automation, enabling teams to rapidly measure persuasion through RCT experiments grounded in verifiable human responses. Our creative testing platform innovations are most prevalent in the Swayable AI Analysis Factory, which uses automation to accelerate the path from experiment results to actionable insights. From customizable toplines to intelligent insights presentations, learn how Swayable uses AI to accelerate the pre-testing and analysis process: https://lnkd.in/ePx4CcSG #Swayable #AI #ArtificialIntelligence #MachineLearning #CreativeTesting #MarketingInnovation

At Advertising Week New York 2025, Swayable's James Slezak and Human Code's Abigail Posner (former Director of Google’s US Creative Works) explored one of the most pressing opportunities for marketers: successfully using AI to accelerate creative testing, insights generation, and human storytelling. In their fireside chat, James and Abigail spotlighted how the most productive AI-powered measurement programs are grounded in real human responses—and how persuasion impact data is a catalyst for bold creative ideas. Watch the session for a full rundown of their best practices for marketing teams: https://lnkd.in/e7BHTTFf #AWNewYork2025 #Swayable #Persuasion #CreativeTesting #AI #MarketingInnovation

At the Swayable Lounge at Advertising Week New York, Human Code's Abigail Posner (former Director of Google’s US Creative Works) interviewed attendees to get their real-time insights about all things advertising, AI, and persuasion. Hear what Andrew Altersohn of SWYM.ai had to say about the importance of effective human communication in marketing. #AWNewYork25 #Swayable #Marketing

It's the final day of Advertising Week New York! At the Swayable Lounge, Human Code's Abigail Posner (former Director of Google’s US Creative Works) has been getting on-the-spot commentary from attendees about what makes an effective ad. Here's what economist Valerie D. had to say about the impact of simple, yet profound advertising. #AWNewYork25 #Swayable #Persuasion

At the Swayable Lounge at Advertising Week New York, Human Code's Abigail Posner (former Director of Google’s US Creative Works) is getting on-the-spot insights from attendees about marketing and creativity. Here's what Alex Netelkos of Aperiam had to say about the concept of radical simplicity—and how it lends itself to iterative creative testing. #AWNewYork25 #Swayable #CreativeTesting

Day 3 of Advertising Week New York is underway! At the Swayable Lounge, Human Code's Abigail Posner (former Director of Google’s US Creative Works) is getting thoughts from attendees about the intersection of marketing and persuasion. Hear what Mandy Rexroat of 21GRAMS had to say about how great creative ideas can thrive when we measure their true impact on consumer behavior. #AWNewYork25 #Swayable #Persuasion

At the Swayable Lounge at Advertising Week New York, Human Code's Abigail Posner (former Director of Google’s US Creative Works) is getting on-the-spot commentary from attendees about the convergence of AI, marketing, and creativity. Here's what German Dziebel of The Constant Podcast: Swimming in the Deep Blue of Business, Technology and Culture had to say about the idea that AI isn't a replacement, but an insights tool for humans. #AWNewYork2025 #Swayable #AI

Need to space to relax at Advertising Week New York? Swing by the Swayable Lounge on the Second Level Leadership Zone to unwind and flip through our team’s top books about marketing, creativity and persuasion, including: “For The Culture” by Marcus Collins “Measure What Matters” by John Doerr “The Book of Why” by Judea Pearl and Dana Mackenzie We also have free Swayable swag, cans of CELSIUS, and a guide about the power of creative testing. Hope to see you there! #AWNY2025 #Swayable #CreativeTesting

How can technology, creativity, and humanity converge to improve brand storytelling? It’s a question that Swayable’s James Slezak and Human Code’s Abigail Posner (former Director of Google’s US Creative Works) explored today at Advertising Week New York. Key takeaways from their fireside chat included: 📈 Data is a catalyst for bold, risk-taking creative ideas. “The way to prove an idea works is to measure it against thousands of consumers,” said James. “We work with creatives to prove their ideas work by delivering rapid brand lift data.” “When I was in the ad business, I felt like all my great ideas went to the cutting-room floor,” said Abigail. “Data gives creative thinkers a way forward to activate their great ideas.”  💡 Creative testing is essential for better storytelling. “The role of a storyteller is critical. It’s about changing minds,” said James. “Stories that change minds are what drive long-term growth and prosperity for brands.” “As humans, we want to connect to stories that are meaningful,” said Abigail. “Imagine a world where everyone was inspired to be a better communicator—who knows what could happen.” ⚡ AI accelerates consumer insights—but it doesn’t replace human talent. “We view AI as a way to generate consumer insights more easily,” said James. “ You can gain extra efficiency from AI-generated insights summaries, topline memos, and syntheses that previously took hours to gather.” Couldn’t make the session? Watch it on demand here: https://lnkd.in/evhM4CCq And if you’re still attending #AWNY2025, don’t forget to stop by the Swayable Lounge to stock up on CELSIUS and learn more about the power of our creative testing platform. #Swayable #CreativeTesting #MarketingInnovation