Swell Media Solutions

Analytics are more than numbers. They’re clues. 🔍 Your data shows you what happened, but the real insight comes when you connect it to why it happened. Look beyond the surface: • What content are people watching all the way through? • Where are they dropping off? • What type of message earns the most saves or shares? Those patterns reveal more than performance; they help reveal motivation. When you understand both the what and the why, you can turn metrics into meaning, and meaning into strategy that resonates. 💫

Online community management goes way beyond customer service. 💬 Sure, it’s where questions get answered and issues get solved. But it’s also where loyalty is built, tone is reinforced, and trust quietly compounds over time. Replying to comments, DMs, and tags isn’t busywork. It’s how your brand learns to listen. The conversations happening around your posts are just as important as the ones happening on them. Because the real magic of digital marketing doesn’t happen in the content you publish; it happens in the replies, reactions, and moments of connection that follow. ✨

Meet Alyssa, our new Social Media Coordinator here at Swell! 👋 Alyssa helps our clients shine online by creating intentional content and growing engaged communities. When she’s not analyzing trends or planning posts, you might find her at a concert or performing with her Vietnamese fan dance team. 🪭 We’re so excited to have you on the team, Alyssa! ✨

The holidays always come faster than we think (and somehow, so do the deadlines). 🎁 A little planning now = less stress later, and more room for soaking up festive fun. ☕ Here are 3 ways to get ahead with your marketing before the chaos hits: ✨ Batch and bank your content. Prep your graphics, draft captions and schedule posts now. Future-you will be very grateful. 🗓️ Review key dates and campaigns. Map out product launches, events, and promos. Knowing what’s coming helps you prioritize what actually needs to be posted vs. what can wait. 📦 Refresh your B-roll and visuals. Capture seasonal clips (think cozy office vibes, fall-to-winter transitions, behind-the-scenes prep). These will save you when you need quick, on-brand visuals later. A little organization goes a long way! How are you prepping your content for the end-of-year rush? 🎬 . . . #EndOfYear #HolidayRush #SmartContentCreation

The customer journey isn’t a straight line. 〰️ Someone might discover you through a Reel, Google you a week later, browse your site, sign up for your emails, and only decide to buy after seeing a testimonial post (or a friend’s story). That’s why your marketing can’t live in silos. Every touchpoint, from your socials and your website to your emails and reputation management, should tell a consistent story and build trust over time. Need help building a consistent plan? Let’s talk. For the fourth year in a row, Swell Media Solutions has been voted Best of the Northwest. Thank you to everyone who voted us Best Creative Company! 🩵 . . . #CustomerJourney #Messaging #Consistency #BestOfNW

If you’ve ever said, “I wish I thought to get a clip of that!” This is for you. Having a solid library of B-roll saves time, keeps your content consistent, and makes everything look more intentional. Whether you’re posting a quick Reel, creating an ad, or sharing behind-the-scenes moments, great B-roll gives you flexibility and polish. ✨ Use these tips to help get content you’ll actually use! 🎞️ Remember, the goal isn’t perfection. It’s building a library of real, usable clips that give you options when you go to edit. The more quality footage you have, the easier it is to tell a story that feels dynamic and real. . . . #FilmingTips #ShootBetterVideo #ContentCreation

The one constant in life? Change. 🍁 The same is true for marketing. Platforms evolve, algorithms shift, and new tools drop faster than anyone can keep up. Continual learning and curiosity are integral to our team, from trainings and team shares to podcasts and testing new features firsthand. It’s how we stay sharp, creative, and confident in a space that never stops moving. How do you keep up with what’s changing in your industry? Podcasts? Communities? Testing things yourself? Drop your favorite ways to keep learning in the comments. 💬 . . . #StayCurious #Curiosity #AlwaysLearning

Social feeds move fast. What you shared yesterday can get buried in a matter of days. Pinning posts to your Instagram, Facebook, LinkedIn, and X profile you decide what stays front and center. Think of it like curating your storefront window. You’re pointing people to what matters first. We did an experiment where we pinned one Reel that was taking off right away and another that had done well when it was first posted but had tapered off a bit. After pinning? Both 3x’d their views. 🚀 It won’t always play out like this, but if the content is strong, pinning can give it a new lease on life. 👉 When was the last time you pinned a post? Is it time to swap it out? . . . #SocialMediaTip #PinnedPost #SwellMediaSolutions

When the internet is full of AI-generated everything, fake accounts, and bots in the comments, you can’t put a price tag on the value of having your audience’s trust. So how do you build it when people are skeptical of platforms and the content they’re seeing on them? ✨ Show receipts. Share real client results, testimonials, UGC, or screenshots that prove you deliver what you say you do (check our recent post for examples!). 💬 Engage like a human. Reply to comments and DMs with personality. Be a genuine voice in the conversation. 🔍 Deliver substance. Don’t chase clicks with catchy headlines that underdeliver. Give people what they actually came for. 👀 Be transparent. Whether it’s about process, pricing, or responding to questions/concerns, honesty goes a long way. The win isn’t just visibility. It’s credibility. . . . #BuildingTrust #UGC #HumanConnection #TrustOnline #TransparencyMatters

Creating content takes time—so let’s make sure it’s working for you, not just filling space. Before you hit “post” (or schedule, if you’re batching!), take a moment to check: 🔍 Is it clear? 🎯 Is it on-brand? 📱 Does it show up well on mobile? Because your time’s too valuable for content that just takes up space. . . . #ContentCreation #SocialMediaMarketing #SwellMediaSolutions #BeforeYouPost