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SEO is dying. Reddit is the new search engine! Reddit drives more traffic than traditional SEO for many B2B companies now. Search is evolving, and the next generation of growth leaders aren’t optimizing for keywords… they’re optimizing for conversations. Join us for a free Sidebar Speaker Session with Pietro Montaldo, Founder of NForce AI, as he shares how he built viral traction on Reddit and how you can apply the same playbook to supercharge your product’s visibility. In this hands-on session, you’ll learn: 🔹 The exact framework he used to build repeatable Reddit distribution (without feeling salesy) 🔹 How to identify high-intent subreddits where your buyers actually live 🔹 The content patterns that drive clicks, upvotes, and real conversions 🔹 Common mistakes that get you shadowbanned, and how to avoid them This isn't theory. Pietro scaled his last business from $0 to $1M using these exact tactics. If you're a founder, VP of Marketing, or Growth leader looking for an untapped channel while AEO/Reddit SEO is still in its early innings, THIS session is for you. 📅 Tuesday, Oct 28th | 9am PT / 12pm ET 💻 FREE & OPEN to Everyone 👉 RSVP here: https://luma.com/n6jvdz7s

We’re thrilled to have Goldie Chan joining us at Sidebar Spark, our full day leadership event to lead her powerful workshop, “Sparking Your Leadership Brand.” In her session, Goldie will share practical, hands-on steps to help leaders clarify their message, build trust, and communicate with confidence; the kind of session you don’t just listen to, YOU EXPERIENCE! Sidebar Spark 2025 is a one-day, hands-on leadership event where 100 senior operators learn directly from world-class leaders shaping the future of tech; through interactive workshops, real-world frameworks, and curated connections. It’s where ideas turn into action! Don't Wait! Seats are Limited! 🎟️ Use code GOLDIE15 for 15% off your Sidebar Spark ticket! 📍 Wed, Nov 12 · SF/ Bay Area, CA 👉 Tickets Here: https://luma.com/hjf9shq5

LAST DAY TO REGISTER FOR THIS FREE EVENT! Step inside a Sidebar Circle: a confidential, professionally facilitated peer group where senior leaders open up about the real questions behind their careers. In this live experience, five Sidebar members will share how they’re navigating career growth amid rapid change, uncertainty, and the rise of AI. Rather than a panel, you’ll witness an authentic, in-the-moment conversation: what they’re wrestling with, the advice they seek from peers, and the perspectives that help them move forward. It’s an unfiltered look at the power of belonging, coaching, and shared growth, and a chance to experience what makes Sidebar so transformative. The Circle will feature these five Sidebar members: Emily Jordan, SVP of Marketing & Growth, Midi Health Jason C., Managing Partner, Silicon Valley Intelligence Group Rahul Ramkumar, Founding CPO, Rocket Su Belagodu, Senior Partner, Intellectus Advisors Ha Nguyen, Managing Partner, NextStep 🗓️ TOMORROW, - 12pm PST/ 3pm EST FREE & OPEN TO EVERYONE! 🎟️ RSVP Here: https://luma.com/afynwt0w

AI Product Leadership is having a moment. But there are some product leaders who have been building with AI for a while now. Tomorrow, I’m teaming up with Polly M Allen, former Alexa Product Leader at Amazon and now Founder & CEO of AI Career Boost, for a live session on how to stand out as an AI product leader in today’s market. Polly’s helped countless PMs level up their understanding of AI and land roles leading AI products. We’ll dig into: - How Polly helps leaders spot valuable AI use cases, scope them effectively, and guide implementation of new product work - How to position yourself as an AI product leader who hiring panels have to say yes to If you’re prepping for interviews or exploring your next role, this is an hour that’ll pay off fast. FREE to join. $3,300+ of value. 250 seats. Happening tomorrow. Link to join in the comments.

🚀 Happening TOMORROW — Open to Non-Members! You’ve spent years building expertise, now learn how to turn it into scalable income without feeling salesy or burning out. Join us tomorrow, Tue Oct 14 at 9am PT / 12pm ET for an unmissable session with Todd Larsen, Fractional CTO & Co-Founder of Tech Leaders, as he shares the exact playbook that’s helped 300+ senior professionals PRODUTIZE their knowledge and unlock new revenue streams. Seats are nearly full — secure your spot now: https://luma.com/mud6zasr #leadership #careergrowth #sidebar #executivecommunity #productization

Step inside a Sidebar Circle: a confidential, professionally facilitated peer group where senior leaders open up about the real questions behind their careers. In this live experience, five Sidebar members will share how they’re navigating career growth amid rapid change, uncertainty, and the rise of AI. Rather than a panel, you’ll witness an authentic, in-the-moment conversation: what they’re wrestling with, the advice they seek from peers, and the perspectives that help them move forward. It’s an unfiltered look at the power of belonging, coaching, and shared growth, and a chance to experience what makes Sidebar so transformative. The Circle will feature these five Sidebar members: Emily Jordan, SVP of Marketing & Growth, Midi Health Jason C., Managing Partner, Silicon Valley Intelligence Group Rahul Ramkumar, Founding CPO, Rocket Su Belagodu, Senior Partner, Intellectus Advisors Ha Nguyen, Managing Partner, NextStep 🗓️ Thursday, 16th Oct - 12pm PST/ 3pm EST FREE & OPEN TO EVERYONE! 🎟️ RSVP Here: https://luma.com/afynwt0w

Interviewing for an AI PM role hits different. Tomorrow, we're teaming up with Ravi Mehta (former CPO at Tinder) for a FREE, live workshop on how to stand out in AI Product Management interviews. Ravi has hired and coached hundreds of PMs at the world’s top companies (think OpenAI, Meta and many at the Super 50) and he knows exactly what interviewers are looking for when they say “AI intuition.” We’ll cover: - The two sides of AI Product Management - How to demonstrate AI fluency without being an engineer - What separates strong candidates from obvious hires If you’re in the running for an AI PM role at places like OpenAI, Anthropic, Meta, or Google, you won't want to miss this. We initially capped this at 250, but Ravi agreed to open it up since we've seen a ton of demand for this (we're almost at 600 registrants!). Happening tomorrow. 🔗 Link in comments 👇

I've been advising PMs interviewing at OpenAI, Meta, and Google. The ones who get offers all do one thing differently. They don't just talk about AI. They build with it. Here's what I mean... When you build with AI, you learn things LinkedIn can't teach you: - Which prompts collapse under edge cases - When hallucinations spike (and why) - Where traditional code still beats LLMs - What "good enough" actually looks like for users For example, everyone second post is about AI observability and AI evals. But, it's impossible to create great evals until you develop a sense for how the technology actually works... and that comes from hands-on experience. What's one thing you can do to prepare? AI prototyping. AI product management really breaks down into two things: 1️⃣ Using AI to build better products (writing PRDs, research synthesis, rapid prototyping). 2️⃣ Understanding AI deeply enough to build better AI-powered products. The second skill feeds the first. Build prototypes that use AI, and you're simultaneously learning the technology and shipping faster. If you're currently interviewing for an AI PM role at a top-tier company (or a fast-growing startup), I'm co-hosting a free workshop this Friday with the team at Superinterviews. We're covering: → The top reasons qualified candidates get rejected → How to become the obvious hire in AI PM interviews → Real frameworks you can use immediately It's anonymous (we know the process is sensitive), and you'll get access to a private community of other candidates actively prepping. We cap the workshop at 250 people. And last month sold out fast. Reserve your spot now 👉 https://luma.com/kw5ng7kb