Tenetic

Landing a locally placed Super Bowl ad is definitely a touchdown - but it’s not the only way to reach Super Bowl audiences. Our #TeneticTrends data shows there’s a smarter way to stay in front of that audience before and after game day. When we looked at cumulative reach for those that typically watch the Super Bowl (CUME) by weekday daypart in Super Bowl hometown markets, a clear pattern showed up: -ABC leads across every weekday daypart in both Boston and Seattle -The runner-up depends on the market - CBS in Boston, NBC in Seattle So what does this mean for advertisers? Super Bowl audiences don’t just show up on game day - they’re tuned into TV all week. By aligning with those everyday viewing habits, brands can stay in front of the same viewers on the networks they already watch, without depending on one massive moment. TL;DR: Don’t put all the pressure on a single Super Bowl spot. Extend the impact by showing up where attention already exists throughout the week.

We’re excited to share that Tenetic has officially received our SOC 2® Type 1 attestation! This milestone provides assurance to customers and data partners that our security practices and controls are effectively designed to safeguard data - and meet industry expectations for enterprise-level protection. SOC 2 is an independent security standard that evaluates the design of a company’s systems for protecting data and managing security risk. This achievement underscores our commitment to safeguarding data within our systems so it remains secure, private, and confidential through enhanced data protection and operational standards. We will soon start on a SOC 2® Type 2 examination to ensure that we continue to uphold the high standards that we have put in place to support our customers’ and partners’ needs. For us, all this work is about making sure our systems support secure and responsible growth. Thanks to our incredible team, who’s always working behind the scenes to make wins like this happen. Learn more about SOC 2 here: www.aicpa.org/soc4so

For advertisers, the Olympics offer something valuable (and rare): a chance to reach consumers at a very specific moment. Viewers are likely: -Tuned in and paying attention -Emotionally invested in the outcome -Watching live, often with other people That’s a high-signal audience. But to make the most of it, advertisers need to understand who is watching, how they spend their time, and which brands and messages already resonate with them. Take this example: While Utah-based ski legend Lindsey Vonn, 41, is preparing for her fifth Olympic Games, the average 41-year-old woman in Salt Lake City is doing something very different - yet she is part of the local audience advertisers can reach in that moment. And that’s where the opportunity comes in. If you want to reach women ages 35–44 in Salt Lake City during the Olympics, here’s what recent #TeneticTrends data tells us about that specific audience. They tend to: -Shop at Costco - it’s their favorite retailer.  -Prefer Skechers for footwear and Nike for apparel. -Choose The Cheesecake Factory for fast-casual dining. -Order delivery from Domino’s. -Search online for LEGO more than any other brand (!). So if you’re advertising in this local market during that moment, you’re reaching a known audience with established preferences at a time when they’re fully engaged - which is when awareness works best. That kind of thoughtful, data-based advertising is - sorry, we have to say it - going for the gold. 🏅

Meet Anil Nair, Tenetic’s VP of Engineering! Anil joined Tenetic because he loves building technology that turns complex data into clear decisions. He saw Tenetic as a place where that work is happening. In his new role at Tenetic, Anil is focused on strengthening the platform’s foundation: making systems simpler and more reliable. The goal is to help the team move faster and with confidence, use AI where it adds real value, and scale without unnecessary complexity. He’s especially excited about modernizing the platform and embedding AI more deeply into how insights are built and delivered. “I care a lot about clarity, ownership, and teams that enjoy solving hard problems together,” Anil says. “I tend to ask a lot of questions - partly to make things better, and partly to make sure I’m not the only one confused.” Outside of work, Anil loves playing golf (which he says is a good reminder that confidence and skill don’t always align) and unwinding with superhero movies (Superman remains a favorite.) Welcome, Anil! We’re excited to have you on the team.

The Super Bowl is coming up. What’s on your watch party menu? All of us will be tuned into the same game, but what we’re eating will depend on where we live. Here’s what our #TeneticTrends data tells us about Super Bowl food preferences in major cities: -Buffalo: Wings are big (56.3%), burgers lag (28.3%), but pizza takes it at 78.2%. -Denver: Wings (49.4%) beat burgers (34.5%), yet pizza still comes out on top (74.1%). -Houston: It’s close between wings (56%) and burgers (48.3%), but pizza leads with 77.2%. -Boston: Wings (45.9%) edge out burgers (27.6%), but pizza is the go-to at 72.5%. -San Francisco: A tighter spread - wings (39.4%), burgers (36.2%) - and pizza still leads (71%). -Seattle: Similar story - wings (36.5%), burgers (34%), pizza at 69.7%. -Los Angeles: Burgers (40.8%) and wings (44.9%) both show up, but pizza wins again (73.5%). -Chicago: Wings are strong (59.1%), but pizza absolutely dominates at 80.2%. TL;DR: No matter the city - or the jerseys they rep - when people order in, they’re ordering pizza! For advertisers, this kind of local, market-level data helps clarify what works in different cities, where people are paying attention, and which markets deserve more focus.

Last month, the Tenetic Social Committee continued our Leadership Talk Series with an engaging conversation led by Marian Schnecker on what it really means to thrive in a remote-first world. A few things stood out: -Strong remote cultures don’t happen by accident. They’re built through clear communication and shared expectations - and they take intentionality. -Remote teams need two kinds of connection: (1) intentional, planned connection - like shared virtual activities or planned check-ins.  (2) spontaneous connection. Meaning: the tools, time and space to reach out spontaneously - for work-related collaboration and moments of relationship-building rapport. -Setting norms for responsiveness - like rough parameters for slack and email response times - goes a long way toward making people feel confident that they’re meeting expectations. -And we touched on two great book recommendations: "The Speed of Trust" by Stephen Covey and "The First 90 Days” by Michael Watkins. Marian also shared helpful resources and recommendations for remote teams, along with ideas for team-building that are easy to implement and genuinely engaging. Being remote-first is a big part of who we are at Tenetic, and conversations like this help us keep improving how we work together. Huge thanks to Marian for the insights, and to the team for the great discussion.

Earlier this week, the Golden Globes awarded Best Podcast for the first time ever, with Amy Poehler taking home the inaugural win. Our #TeneticTrends show why this timing makes sense. Even though podcasts have been around for years, they’re still growing as a major and preferred channel for content consumption. Here’s some data on podcast listener growth over just the past three years: -2023: Listeners are up 50%  -2024: Listeners are up 52% -2025: Listeners are up 56% And, these listeners are a prime and important demographic - nearly 1 in 3 is 30 or under. This matters for advertisers, because this demographic is more likely to: -Be influenced by social media when choosing products -Watch streaming video -Recommend new brands and technology to their friends and family So, here are our takeaways: 1 - Podcasts are still - and perhaps are increasingly - a core place to build awareness and trust with this key audience. 2 - And, opportunities to find and retarget that audience elsewhere are also ripe - because these folks are online, watching videos, scrolling social, and talking to their friends about what they see and hear.

Meet Jennifer Mariotti, Tenetic's new HR & Event Operations Manager! Jennifer comes to us with an award-winning background in creative direction and operations. In her new role, she's supporting HR and marketing initiatives, coordinating team events, and leading our social committee. She’s especially amped to work on our quarterly in-person meetings – a huge part of our company culture since we’re 100% remote. “I'm excited to be part of a smaller, startup organization,” Jennifer says. “I'm resourceful by nature and I love jumping in and figuring things out.” Outside of work, Jennifer is a prolific artist, making paintings, ceramics, rugs, and jewelry. She also teaches art at local libraries in Northport, NY and has published a nonfiction book for graphic designers in the corporate world. Jennifer, we’re so happy to welcome you to the Tenetic team!

We made it to Las Vegas! CES kicks off tomorrow. Looking forward to a few busy days of conversations about what’s next in tech, and how attention and expectations are evolving alongside it. We’re here with Chris Wilson, John Bremer, Michal (Mickey) Galin, and Michael Drankwalter. If you’re also in Vegas this week, say hi! #CES2026 #Tenetic

Alcohol brands have long been major players in advertising - but that’s starting to change. As people celebrate the holidays, more of them are choosing non-alcoholic beer. Our latest #TeneticTrends data shows: -45% more people have tried it and say they like it -33% more people say they’re planning to try it Non-alcoholic beer fits naturally into moments like hosting, house parties, family gatherings, work events, travel weeks, and nights when driving is part of the plan. And certain groups stand out: -Social-influenced shoppers are 2–3x more likely to have consumed non-alcoholic beer -NBA and college football fans over-index on usage -Tech-forward consumers (smart home, VR, wireless speakers) also lean into the category -People who follow cooking trends, shop organic, or prefer upscale and fast casual dining also over-index At Tenetic, we’ll keep tracking how this trend grows and what it means for advertisers and audiences. And yes, we’ll probably be trying a few non-alcoholic beers ourselves this holiday season.