The Clios

The ad world knows it. Hollywood does too. From center stage in our industry to cameos on screen, the Clio statue isn’t just recognized—it’s iconic. ✨

This week’s top ads feature the truth about Switzerland, Jason Alexander playing every character in anger therapy, a party in reverse, a pierced nipple bra (minus the piercing pain), and a campy ice cream spot. Check ‘em all out ⬇️ Which one’s your fave? 

Still dreaming about our State of Play Sports Marketing Summit ⚾️🏟️🧢

⏰ 2 Minutes With Ffion Hourigan-Davies | Ffion is a senior sports producer at Formidable, a social-first creative agency. What is a recent project you’re proud of? "In 2023, I led development and production of a six-part YouTube series for Team GB called “Sporty AF.” It brought together female Olympians from across the Team GB family to discuss a variety of issues affecting women in sports. It ticked so many boxes for me both personally and professionally. I was especially proud of the fact that we created a space where athletes were able to speak openly and candidly about personal matters. The fact that we shot and edited the series with an entirely female team was something I was really proud of, too. The end results—3.5 million views, and its own line of merch—were the icing on the cake." https://clios.io/4mtmCHE

⏰ 2 Minutes With Chris Mele| Chris is a principal and managing partner of digital innovation and product studio SIBERIA. With a background spanning branding, design and technology, Chris has worked alongside organizations including Bloomberg, the Whitney Museum, Google and Spotify. What's one of your favorite creative projects you’ve ever worked on? "In 2015, while I was MD at Stinkdigital, we worked with Spotify to create and build the “Year in Music” experience, which eventually became the annual “Wrapped” campaign. It had all my jams—experience strategy, creativity, design craft, data, complex systems development—and it caught on with culture." https://clios.io/4dtF7aX

Whether it's a Brooklyn basketball team tipping off in Paris or a storied German soccer league opening its office doors in Rockefeller Center, there is value in showing up in unexpected places. In this #ClioSports State of Play session, we heard from Kansas City Chiefs’ Robert Alberino, BSE Global’s Ron Goldenberg, FC Bayern München’s Dee Kundra and Major League Baseball (MLB)’s Uzma Rawn Dowler. All of their teams across the world are expanding their reach in international markets and growing their fanbase by marketing to an entirely new audience.

We got a taste of the in-game action at Citi Field at #ClioSports State of Play yesterday. Brendan McKeon and Josh R. from the New York Mets offered us an inside look at the most exciting and engaging elements of the in-game experience!

Brands, athletes, and broadcasters alike have looked to sports documentaries for decades as a way to build a fanbase and share the untold stories of the road to success. In this #ClioSports State of Play panel, we heard from Intermission Film's Sam Cryer, Fulwell Entertainment’s Jamal Henderson, EverWonder Studio’s Ian Orefice and Netflix’s Will Ullman who are credited with capturing the multifaceted stories of how athletes became icons, and how sports legends live their lives off the field.

At our #ClioSports State of Play event, we explored the recent success of several startup leagues that are disrupting the status quo and offering fresh takes on traditional sports by introducing new formats, technologies, and incentives for fans to tune in and cheer on. How does a new organization build a fanbase from the ground up? We heard from League One Volleyball (LOVB)’s Stephanie Martin, TMRW Sports’ Regina OBrien and Unrivaled Basketball’s Kirby Porter  - the marketing leaders that made it happen.

Goooooo sports!! At our State of Play Sports Marketing Summit yesterday we had… ☀️ A full takeover of the stadium ⚾️ A cameo from Mr. and Mrs. Met at our networking reception (thank you Nissan Motor Corporation) 🎥 A panel on how sports documentaries are created and marketed ⛹️♀️ A panel on startup leagues that are changing the marketing game with new formats/tech/incentives for fans 🌭 Hot dogs (duhhh) 👀 An inside look at how creative leaders at the New York Mets create the in-game experience 👕 A t-shirt toss (thank you Netflix!) 🌎 A panel on how teams are expanding their reach to international markets 🧢 Karl Ravech, an amazing host 🎟️ A raffle to win Mets tickets (thank you Frito-Lay!) 🏟️ A tour of Citi Field (thank you Netflix!)