Dieline

D.S. & Durga x Soft Services bring back the Buffing Bar in a holiday kit that looks more like a coffee table book than skincare. The hardcover-style box, complete with a “Volume I” label, houses four mini bars stacked like candies. Clean sans-serif #typography keeps the focus on form and color, while the green slipcase gives it an archival twist. Read and see more on The Dieline >>> https://lnkd.in/einpwUPJ

A’Peel’s #packaging by studio guild is all about citrus charm. The textured glass bottle feels fresh from the fruit bowl, subtly tinted, tactile, and stoppered with a cork that hints at craft. The wavy label wraps around like a peel itself, with playful #typography that loops and curls just enough to echo its name. Read and see more on The Dieline >>> https://lnkd.in/e88AYBk2

Rigby packages organic dog food in squeezable pouches without the fluff or bad stuff for owners who are out and about, with the promise of treats that are “one hand, no mess, no cleanup.” Because when you’re out on the trails with your fur baby, a resealable container makes an awful lot of sense. To bring the brand to life, Rigby brought in multidisciplinary #designer and #strategist Hampton Williams, who now serves as the brand’s creative director. The goal was to create #packaging both distinct and memorable, with a visual identity that embodied an aspirational lifestyle and living your best playful and adventurous outdoor life. Read and see more on The Dieline >>> https://lnkd.in/e7S3Xqdy

Jameson recently decided to update its #brandidentity, tapping the talented folks at JDO Global for the task. The agency not only improved Jameson’s look with some added refinement while making it consistent across the brand’s different whiskeys but also retained much of its heritage and equity. Read and see more on The Dieline >>> https://lnkd.in/eDd7eNfz

Uncrustables are a snack that resembles the classic peanut butter and jelly sandwich on white bread, in a crustless pouch form. Made by J.M. Smucker’s, they’ve become a hit with kids, as one might expect, but also apparently NFL athletes. They’re also a cash cow for Smucker’s as they’re now considered a billion-dollar brand. So it’s not all that shocking that J.M. Smucker’s would take umbrage at anyone muscling in on their PB&J pouch business. On October 13, 2025, Smucker’s filed a lawsuit in federal court against retailer Trader Joe’s, alleging trademark infringement. Read and see more on The Dieline >>> https://lnkd.in/e377G4qm

Staff, the #design studio famous for turning everyday essentials like plungers, toilet brushes, and lint rollers into bright and playful icons, has brought us yet another product that puts a smile on our face. The brand has just introduced DunkaPoos, a hilariously clever, limited-edition snack that reimagines the nostalgic Dunkaroo in true Staff fashion. Read and see more on The Dieline >>> https://lnkd.in/eDE8k9_R

Abel’s perfume #packaging is refreshingly unpolished in the best way. The frosted glass base feels solid and sculptural, like a small object you’d keep on display, not just spritz and stash. Minimal text sits neatly at the center, stripped back to the essentials, just the name and formula, no fluff. Read and see more on The Dieline >>> https://lnkd.in/eDEkhfeD

Primis’ Greek Sea Salt #packaging by Matagora Club is a witty nod to old-school imports with a dash of seaside drama. The hand-drawn fish king lounging on a shell throne sets the tone that’s playful but deliberate. Read and see more on The Dieline >>> https://lnkd.in/e24XN6tx

Nude Mood’s can #design by Shura Kashentseva and Pavel Gubin looks and feels like a poolside daydream caught mid-splash. Each can showcases sun-drenched #illustrations of lounging figures and beach balls, rendered in soft gradients that melt from peach to turquoise. Read and see more on The Dieline >>> https://lnkd.in/eMY2JWZi

SHYNE’s #packaging by VRLN is all about minimalism. The matte gray palette acts like a blank stage for the brand’s #typographic logo, which stretches across each surface, reinforcing the shine. Every detail, from the uniform bottle shapes to the tight grid of supporting text, feels choreographed. Read and see more on The Dieline >>> https://lnkd.in/ess7g9M5