💡 Fragrance Frenzy or Fatique? This "emotional gold" is captivating - especially with our new Fragrance Atelier in Paris that blends innovation, collaboration, and sensory storytelling. Love seeing ELC invest in tech-forward experiences for our brands, like the new AI Scent Advisor from Jo Malone London. 🌟 Curious to discover your signature scent? Give it a try 👉 https://lnkd.in/gyiFRgh9 P.S. Mine was surprisingly accurate!
Fragrance is having a powerful cultural moment, and our own experts share why. In Harper's Bazaar, our leaders across The Estée Lauder Companies, Jo Dancey, Tara Simon, Sumit Bhasin and Kendal Ascher discuss fragrance’s emotional resonance, its evolution through technology and innovation, and how new spaces like L’Atelier in La Maison des Parfums in Paris are shaping the next era of scent. Read the full feature, “Why Are We All So Obsessed With Perfume?” in Harper’s Bazaar: https://lnkd.in/eXg3Xfpz