The Influencer Marketing Factory - Influencer Marketing Agency

At Creator IRL events, how likely are fans to purchase products? 🛍️ Our survey of 1,000 U.S.-based respondents ages 18-65 found: 🏆 33% are very likely 🥈 60% are somewhat likely 🥉 7% are not likely With 93% open to buying, these Creator IRL events are powerful retail opportunities for both brands and creators. Want to learn more? 👉 Dive into the full survey here: https://lnkd.in/gXH_uGWN #CreatorsIRL #ExperientialMarketing #InfluencerMarketing #CreatorEvents #CreatorMarketing 

Hailey Bieber’s rhode skin is the ultimate masterclass on modern influence and social media marketing. Since launching, Rhode has turned its community-first strategy into cultural currency, selling an estimated $10M in just two days at Sephora and setting a new standard for influencer-founded beauty brands. So what makes Rhode different? ✨ Sensory-focused storytelling: Every texture, color, and sound is designed to feel as good as it looks. From dewy close-ups to food-inspired visuals, Rhode’s content turns skincare into a sensory experience that resonates deeply with Gen Z. 🤝 Viral collaborations with purpose: Partnerships with Tate McRae, Matilda Djerf, and especially actor Harris Dickinson (Rhode’s first-ever male partner) prove that influence can be inclusive, strategic, and enduring. 🚀 The next chapter: Rhode’s $1B acquisition by E.L.F. BEAUTY marks a turning point for creator-led brands. With e.l.f.’s global reach and Hailey Bieber’s creative vision, Rhode is positioned to expand its influence beyond skincare into lifestyle and beyond. At The Influencer Marketing Factory, we’re always studying how creators like Hailey are reshaping industries and setting new benchmarks for digital storytelling. Explore our Top 10 Influencer-Founded Beauty Brands blog for more insights into how creator-led companies are changing the future of beauty and business 👉 https://lnkd.in/dDFakTuX #InfluencerMarketing #BeautyIndustry #CreatorEconomy #HaileyBieber #RhodeSkin #BrandStrategy #SocialMediaMarketing #GenZMarketing

Our team at IMF asked past and potential Creator IRL attendees how much they would pay for different activations. 💸 Results show that $10–$50 is the “sweet spot” for events like sporting events, workshops, and meet-and-greets. 👉 Read the full survey here: https://lnkd.in/gXH_uGWN #CreatorsIRL #ExperientialMarketing #InfluencerMarketing #CreatorEvents #CreatorMarketing 

We are so thankful to have our Creators IRL Blog & Survey featured in PPC Land's article: "Creator economy shifts from digital to in-person experiences, survey shows" by Luis Rijo! Read more here: https://lnkd.in/ekT23Qpr    #CreatorsIRL #ExperientialMarketing #InfluencerMarketing #CreatorEvents #CreatorMarketing 

How do fans feel about Creator IRL vs. online events? 💬 We asked 1,000 U.S.-based respondents ages 18-65 and learned the following: 🥰 46%: Excited & love real-life interactions 🤔 44%: Curious but undecided 😐 8%: Neutral 🙄 2%: Believe IRL events are overhyped 👉 Explore more insights from our Creators IRL survey here: https://lnkd.in/gXH_uGWN #CreatorsIRL #ExperientialMarketing #InfluencerMarketing #CreatorEvents #CreatorMarketing 

Top-Performing TikTok Brand Accounts of the Month feat. IMF’s TikTok Statistics Calculator 📱✅💖 Here are some of the top brands that dominated TikTok this month! 📅 1. Porsche Cars North America ✨ 2. The Amazing World of Gumball (Cartoon Network) 🌈 3. Apex Legends 🎮 4. Lancôme 💄 5. CBS Sports College Football 🏈 ✨ Want to know how your brand ranks? Comment SCORE to get an exclusive link to our TikTok engagement tool and learn how to take your social game to the next level! 🚀 #TikTokEngagement #TikTokEngagementCalculator

A huge thank you to Net Influencer for mentioning our Creators IRL Blog & Survey in their article: "Creator Economy IRL: Report Analyzes How Experiential Events Reshape Influencer Marketing" by David Adler! Read more here: https://lnkd.in/gv2VaBj2 #CreatorsIRL #ExperientialMarketing #InfluencerMarketing #CreatorEvents #CreatorMarketing 

What’s next for Brooke Berry’s Shift Crawl? 🚀 In our exclusive interview, Brooke shares her vision for the future, from developing a reality show to Netflix star reunions to the biggest OG YouTuber and Viner gathering since early VidCon. She’s building an entire universe of creator-led IRL experiences. ✨ 👉 To learn more about Creators IRL, read our full blog here: https://lnkd.in/gXH_uGWN #CreatorEconomy #IRLEvents #InfluencerMarketing #CommunityBuilding #ExperientialMarketing #ShiftCrawl

🌏 No passport, no problem! We brought the beauty of Korea straight to TikTok with a campaign that turned scrolling into sightseeing. 📲✨🇰🇷 The Korea Tourism Organization partnered with The Influencer Marketing Factory to launch #VisitKoreaFromHome, a culture-rich creator campaign led by 6 U.S.-based TikTok stars with a combined reach of 42.8M. From Korean snacks and K-pop sounds to hidden gem destinations, these creators invited their audiences to experience Korea in a whole new way. 🎶🍡🏞️ The results? 1.67M+ video views, 218K+ likes, and 1.2M hashtag reach across TikTok plus waves of exciting user-generated content celebrating all things Korea. 🎥🧳💬 Ready to put your destination on the digital map? Get in touch with our team at IMF to kickstart your next influencer marketing campaign today! #TheInfluencerMarketingFactory #VisitKoreaFromHome #KoreaTourism #TikTokCampaign #InfluencerMarketing #GenZTravel

Although IRL creator events are on the rise, it’s also important to understand why some users have yet to attend them. Our Creators IRL survey asked more than 1,000 U.S.-based respondents why they haven’t attended in-person influencer activations, revealing the following: 🚫 Not interested in this type of event (40%) 💸 Too expensive/out of budget (15%) 👎 Didn’t seem worth it/lacked substance (13%) ⏰ Overwhelming crowds/lines (12%) 👀 I wasn’t aware of any events near me (7%) 👉 Read our full Creators IRL survey results here: https://lnkd.in/gXH_uGWN #CreatorsIRL #ExperientialMarketing #InfluencerMarketing #CreatorEvents #CreatorMarketing