✨ Day 2: Fall Break Trip — Lessons from Agency Life ✨
If Day 1 was about exploring opportunities in corporate communication, Day 2 was all about agency life — and the lessons came fast.
From conversations with professionals across multiple creative and strategic teams at Jackson Spalding, Edelman, and Arketi Group, our Martin Scholars learned that thriving in an agency setting means showing up with curiosity, adaptability, and trust. Here are a few lessons that resonated with us:
🔍 Lead with curiosity. Ask questions. Learn as much as you can in every room.
📰 Keep your pulse on the media landscape and on the topics, trends, and issues your clients care most about. Be an active listener and confidant, and always help them show up as their best selves.
🔄 It’s okay to pivot. Your path will shift, and so will the work — stay flexible and open.
🤝 Relationships and trust are everything. Great work begins with people who believe in each other.
⚡ Be nimble. Deadlines change, trends evolve, and the best communicators move with both speed and intention.
💼 And yes — B2B can be sexy too. Because strategy, storytelling, and impact live everywhere.
So grateful to our agency hosts, especially Martin Scholar alum, Samantha Sommers, for pulling back the curtain and reminding our students that creativity, curiosity, and connection are at the heart of great communication.
Special thanks to Tom Martin for creating these opportunities for our students and to Bethany Goodier and Ryan Milner for spending their fall break with us and helping to guide meaningful conversations and connections throughout the week.