➡️ 𝐀𝐈 𝐩𝐨𝐰𝐞𝐫𝐬 𝐓𝐚𝐫𝐠𝐞𝐭'𝐬 𝐧𝐞𝐱𝐭 𝐜𝐡𝐚𝐩𝐭𝐞𝐫: https://lnkd.in/ePPbX4as Behind the scenes at Target, #AI quietly powers everything from inventory planning to digital discovery, fueling what the retailer calls a "multiplier for growth & creativity." Our story linked above details what Prat Vemana outlined this month.
Path to Purchase Institute
Market Research
Chicago, IL 15,121 followers
We serve the world of commerce marketing through a robust member community & by tracking the latest news & insights.
About us
The Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a holistic, 360-degree view of the shopper journey. Covering all components of the omnichannel path to purchase — from in-store to digital — P2PI combines insights, research and inspiration to drive success and innovation for our executive audience. Tracking trends, spotlighting best practices and sharing the tools for success, P2PI is committed to serving the needs of consumer brand marketers, retailers, agencies and solution providers in the quickly evolving realm of commerce marketing. Our areas of focus include in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights and analytics.
- Website
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https://p2pi.com
External link for Path to Purchase Institute
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 2003
- Specialties
- the path to purchase, brands, retailers, solution providers, shopper marketing, Shopper Summit, Leadership University, marketers of consumer products, marketers of consumer services, branding, retail, industry research, Retail Media, Agencies, and P2PI Live & Expo
Locations
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Primary
Get directions
8550 W Bryn Mawr Ave
Ste 200
Chicago, IL 60631, US
Employees at Path to Purchase Institute
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Andrea K. Leigh
Amazon and eComm Commercial Strategy Advisor | Educator | Rethink Retail Top Retail Expert | Podcast Co-Host | Ex-Amazon | Shopper-Obsessed
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Melissa Burdick
Co-founder & President @ Pacvue | Helping Brands Grow with Advanced Retail Media & Commerce Solutions | Passionate About Elevating Women in…
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Heidi Froseth
CEO/Founder, Omnicommerce Vanguard, LLC - For brands, retailers and agencies looking for innovative, results-driven thinking and next generation…
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Jim Cusson
We Ignite Retail Brand Fuel | President at Theory House | Expert in Retail Brand Strategy
Updates
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Path to Purchase Institute reposted this
Join Great Northern Instore and Path to Purchase Institute for the upcoming Retail Intel webinar on Wednesday, October 29th, at 1:00 PM CT | 2:00 PM EDT! 💻💫 Our very own Daniel Sabanosh, Director of Marketing at Great Northern Instore, will join an expert panel to explore impactful programs and shopper-focused initiatives. Together, they’ll dive into key takeaways, share lessons learned, and offer a glimpse into what 2026 could bring. Panel: ✅ Elizabeth Perryman (Erpelding), Head of Marketing and Partner Experience, Albertsons Media Collective ✅ Enrick Garcia, Senior Director, Shopper Marketing, Nutrabolt ✅ DeeDee McCoy, Director, Omnichannel Marketing, Chomps ✅ Charles Menchaca, Managing Editor, Path to Purchase Institute Don’t wait, click the link below to register now! 🙌 🔗 https://bit.ly/4hYqcGz #GreatNorthernInstore #PathtoPurchase #RetailIntel #Webinar #RetailRoundUp #ShopperMarketing #Trends
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🛒 𝐍𝐨𝐫𝐭𝐡𝐞𝐚𝐬𝐭 𝐆𝐫𝐨𝐜𝐞𝐫𝐲 𝐱 𝐈𝐧𝐬𝐭𝐚𝐜𝐚𝐫𝐭: https://lnkd.in/gxFJPgWy Northeast Grocery Inc. rolled out redesigned website & mobile apps for Price Chopper Supermarkets-Market 32 & Tops Markets through Instacart's Storefront Pro. They include simplified navigation, modernized design, faster search & checkout functions, & integrated loyalty & savings tools designed to improve usability & #personalization
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Path to Purchase Institute reposted this
🚀Looking forward to seeing you all there, let's set up time to commerce connect at P2P LIVE
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➡️ 𝐓𝐡𝐞 𝐥𝐞𝐠𝐚𝐜𝐲 𝐨𝐟 𝐏𝐮𝐛𝐥𝐢𝐱: https://lnkd.in/gUpqjr-D As competitors chase automation, Publix Super Markets doubles down on human connection — and shows why it still wins with service, simplicity & soul. Publix leaders Kevin Murphy, Doug Harris & Malinda Renfroe spoke to our sibling brand Progressive Grocer about the retailer's 95 years & what's ahead.
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🌟 𝐊𝐫𝐨𝐠𝐞𝐫 x 𝐌𝐨𝐧𝐝𝐞𝐥𝐞𝐳 x 𝐕𝐌𝐋 𝐩𝐚𝐧𝐞𝐥 🌟 p2piliveexpo.com Don't miss Amanda Bailey, Barbara Connors & Carly Kerlakian, MBA at P2PI LIVE! Nov. 12 in Schaumburg, IL Retail media has transformed the online & in-store landscape. But has our obsession with algorithms & ad placements come at the expense of the shopper experience? A re-balancing of data, creativity & personalization is required to ignite genuine shopper connection. Join this convo with VML, #KrogerPrecisionMarketing at 84.51˚and Mondelēz International They'll explore how the timeless principles of shopper connection combine with the power of modern retail media tech to re-humanize the omnichannel journey! 𝐑𝐞𝐠𝐢𝐬𝐭𝐞𝐫: https://lnkd.in/gPkmvTV7 #retailmedia #omnichannel #P2PILIVE
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Path to Purchase Institute reposted this
The Pathformance team is headed to P2PI LIVE! The commerce marketing industry is coming together to align around the shopper journey and chart the path forward! Our team is excited to join the conversation and connect with brands and partners focused on smarter, data-driven performance. 📅 Will you be there? Let's meet: https://hubs.ly/Q03PHKqG0 #P2PILIVE #Pathformance Path to Purchase Institute
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📈 Details: https://lnkd.in/gG6S2wRY There's still a widening performance gap between retailers that embrace technology & those that continue to rely on more traditional, manually intensive strategies. "The data shows a clear bifurcation emerging: retailers deploying AI & machine learning are achieving sales growth 2.3x higher and profit growth 2.5x higher than competitors. It's becoming an existential issue — evolve or get left behind." — Greg Buzek of IHL Services
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🫧 𝐒𝐩𝐚𝐫𝐤𝐥𝐢𝐧𝐠 𝐰𝐚𝐭𝐞𝐫 𝐥𝐞𝐯𝐞𝐥𝐬 𝐮𝐩: https://lnkd.in/g3Azb8Yv Ulta-carbonated. Protein. CBD. More than half of shoppers surveyed by Storesight report buying sparking water at least weekly. Our story above highlights more shopper sentiments about the fizzy beverages.
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📌 𝐅𝐫𝐨𝐦 𝐬𝐭𝐨𝐫𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐭𝐨 𝐫𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: https://lnkd.in/gZ2DQHjq From shifting shopper priorities to the evolution of in-store retail media, 2026 is shaping up to redefine how brands connect with consumers. Tune in Nov. 5 with Placer.ai's Ethan Chernofsky to: ☑️ Explore the latest visitation trends across banners & store formats ☑️ Uncover what's driving shopper missions today ☑️ Discuss how brands can turn real-world traffic insights into powerful retail media strategies Moderated by P2PI's Jackie Barba Register at link up top! ⬆️
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