Path to Purchase Institute

🫧 𝐒𝐩𝐚𝐫𝐤𝐥𝐢𝐧𝐠 𝐰𝐚𝐭𝐞𝐫 𝐥𝐞𝐯𝐞𝐥𝐬 𝐮𝐩: https://lnkd.in/g3Azb8Yv Ulta-carbonated. Protein. CBD. More than half of shoppers surveyed by Storesight report buying sparking water at least weekly. Our story above highlights more shopper sentiments about the fizzy beverages.

📌 𝐅𝐫𝐨𝐦 𝐬𝐭𝐨𝐫𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐭𝐨 𝐫𝐞𝐭𝐚𝐢𝐥 𝐦𝐞𝐝𝐢𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: https://lnkd.in/gZ2DQHjq From shifting shopper priorities to the evolution of in-store retail media, 2026 is shaping up to redefine how brands connect with consumers. Tune in Nov. 5 with Placer.ai's Ethan Chernofsky to: ☑️ Explore the latest visitation trends across banners & store formats ☑️ Uncover what's driving shopper missions today ☑️ Discuss how brands can turn real-world traffic insights into powerful retail media strategies Moderated by P2PI's Jackie Barba Register at link up top! ⬆️

🧳 🧳 🧳 On the road again... Will I see you at Path to Purchase Institute Live & Expo? 📆 Let's connect: https://lnkd.in/eQhYgSDX

💡 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐞𝐱𝐩: https://lnkd.in/gmte2rCD See how real-time transparency, smarter data and integrated systems help retailers stay ahead of demand, boost satisfaction and build trust. Includes data from P2PI, Forrester, McKinsey & Company, IHL Services and Storesight.

📍 𝐓𝐨𝐧𝐞 𝐚𝐭 𝐓𝐚𝐫𝐠𝐞𝐭: https://lnkd.in/gipmdBQw Target seeks to woo Gen Z shoppers by partnering with influential content creators on exclusive SKUs & promotions, while also bolstering its beauty offerings with a focus on emerging brands with diverse founders. The retailer met both goals with the summer brick-and-mortar debut of TONE Exclusive.

🌟 Let's talk new BevAlc marketing ops at retail! 🌟 p2piliveexpo.com Date: November 13 Place: Schaumburg, IL (outside Chicago) Lineup: Trish Surfus of Oliver Winery David Glaza of DIGITS Agency Trish & David will share how brands are successfully navigating the evolving bevalc landscape. This includes embracing new approaches in retail media, loyalty marketing & elsewhere. Learn how to capitalize on emerging opportunities to drive growth! Moderated by P2PI's Jackie Barba Event agenda: https://lnkd.in/ghnajHQE #bevalc #retailmedia #loyaltymarketing #P2PILIVE

ICYMI - 𝐋𝐨𝐛𝐥𝐚𝐰 𝐱 𝐒𝐭𝐫𝐚𝐭𝐚𝐜𝐚𝐜𝐡𝐞: https://lnkd.in/gFUkmmnR Loblaw Advance is working with STRATACACHE to expand their in-store digital screen network across the retailer's family of stores. The growing partnership aims to substantially scale the Canadian retailer's in-store advertising. Loblaw has a daily reach of 4.1 million shoppers in-store. #retailmedia

I’ve posted this before but how often do you get into a Hall of Fame! Thank you to The Campbell's Company for this ongoing recognition and support. It’s an honor to be inducted into the Path to Purchase Institute Hall of Fame on November 11th. After 35 years in the industry, I’m grateful for the amazing mentors, brands, and, most importantly, the incredible people who’ve made this journey so meaningful. I’m blessed to work in a space I enjoy every day. #PathToPurchase #HallOfFame #Gratitude #Leadership #Mentors #ThankYou #ecommerce

Excited to share that I’ll be attending P2PI LIVE this year! 🎉 Looking forward to connecting with fellow industry leaders, exploring the latest in shopper marketing, and discussing how brands can better engage and reward their consumers. If you’ll be there too, let’s connect — I’d love to meet in person! 🤝 #P2PILIVE #ShopperMarketing #BrandEngagement #Loyalty

🎉 Exciting News! I’m heading to P2PI LIVE & Expo this November! Ready to dive into the latest in commerce marketing, network with industry pros and soak up major insights with @pathtopurchaseinstitute. Anyone else coming? Let's connect! Click here to learn more: https://bit.ly/3QLiIew Unilever #P2PILIVE #CommerceMarketing #ShopperMarketing