Introducing: OpenSincera, a new application that provides the ad tech ecosystem with Sincera’s rich advertising metadata to reveal deeper insights on advertising quality and health of the digital advertising supply chain. Free and open to all participants across the entire advertising industry, OpenSincera will provide metrics on the ad experience such as ads-to-content ratio, page weight, average ads-in-view, and ad refresh rate. Learn more in AdExchanger: https://bit.ly/457i57m
The Trade Desk
Technology, Information and Internet
Ventura, CA 229,822 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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We've been named a leader in the IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment, earning the highest score in Capabilities. Recognized for our advanced targeting, transparency, and robust marketplace, we are a top choice for advertisers looking to reach specific audience segments and optimize campaign performance.
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Inside this edition of The Current: - The WNBA just launched a new team, the Golden State Valkyries. The Current went behind the scenes of how it built a sports brand from the ground up. - The U.S. upfronts were dominated by sports — but in the U.K., global streamers will have to win over advertisers with standout content and stronger measurement. - Zenith UK's Rob Georgeson writes in an op-ed that, as social platforms prioritize engagement-driven feeds over community, it presents an opportunity for the open web.
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As live sports audiences start watching their favorite leagues on streaming apps, brands can reach them with increasing scale and agility. Targeting viewers in real time across platforms, screens, and premium moments is a growing opportunity: https://bit.ly/4msnhcw
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Chuck E. Cheese's Melissa McLeanas joins The Current Podcast to discuss how the company is leveraging its iconic IP for the streaming era, what advertisers are excited about and more. “It is a bold new chapter for the company, and the media network is really just a piece of that,” says McLeanas. This once-simple party venue is quickly becoming a modern entertainment platform — and a media partner to watch. Listen: https://bit.ly/43rLqqY #streaming #retailmedia #advertising
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Ingredients for driving sales for McDonald's McSmart Meal on its app in Australia: * Unified ID 2.0 * First-party data * Precision Add lookalike audiences and McDonald's partnership with OMD, and our platform served up a boost in ROAS, higher CTR, and increased revenue and purchases.
McDonald’s taps into mobile app’s first-party data, driving 92% revenue lift
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With tariffs all but certain to impact household budgets, U.S. consumers are exploring new ways of shopping to curb the effects of price increases. Findings from our latest survey reveal that changes in buying habits are already taking shape. Find out more: https://bit.ly/3Zmmm3c
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Discover how the digital advertising landscape is transforming in 2025 with exclusive insights from our FWD25 event. This highlight reel brings together industry leaders who reveal the data-driven strategies reshaping how brands connect with audiences in Canada. Watch as marketing experts discuss: - The massive shift to identity-focused TV buying - How first-party data is powering smarter media decisions - Innovative partnerships transforming audience engagement - Consumer-first strategies driving measurable brand growth - The future of connected TV and programmatic advertising Whether you're a CMO, media buyer, or marketing professional looking to maximize ROAS in today's fragmented media landscape, these insights from FWD25 will help you navigate the new era of digital advertising. Explore the conversations that sparked big ideas: https://bit.ly/4mprb5G
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