Introducing: OpenSincera, a new application that provides the ad tech ecosystem with Sincera’s rich advertising metadata to reveal deeper insights on advertising quality and health of the digital advertising supply chain. Free and open to all participants across the entire advertising industry, OpenSincera will provide metrics on the ad experience such as ads-to-content ratio, page weight, average ads-in-view, and ad refresh rate. Learn more in AdExchanger: https://bit.ly/457i57m
The Trade Desk
Technology, Information and Internet
Ventura, CA 230,180 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
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In pursuit of attracting new subscribers for its TV sports package, pay-TV broadcaster Sky activated a first-party data set as a seed and leveraged Quality Reach Index (QRI) in Kokai to improve audience relevance by 7x. It also found that its CPA decreased when it used the campaign seed to find new audiences.
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Inside this edition of The Current: - Streamers have added more sports content than movies and TV shows so far this year, according to Nielsen’s Gracenote. - Ad spending in the E.U. surpassed €100 billion for the first time last year. We dig into why. - IAB’s new VP of AI, Caroline Giegerich, explains the organization’s AI roadmap for advertisers.
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What's a moment worth to your brand? Everything. We help iconic brands like Ford and Kraft become supporting characters in your customers' life stories. Our platform delivers data-driven advertising solutions that build connections lasting for generations. Because when your brand shows up in the right moment, it creates relationships more valuable than any marketing plan. Discover how The Trade Desk can transform your advertising strategy: https://bit.ly/3GefpdN
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Audio advertising is an essential part of a successful omnichannel strategy. Now, with our integration of Bunny Studio, you can create professional audio ads with just a few clicks within the Creative Library (CL) tile in Kokai. Whether you're new to digital audio ad formats, need a fast production turnaround, or are looking to scale your creatives, this new tool can help streamline the process: https://bit.ly/4mz6wfC
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While connected TV (CTV) is growing in popularity, the cost of subscriptions — and the resulting popularity of ad-supported subscription tiers — presents an opportunity for advertisers. Ad-supported subscription tiers benefit the entire CTV ecosystem by giving audiences more opportunities to watch while growing revenue for publishers and putting advertisers in front of existing and prospective customers. Discover more: https://bit.ly/3SXDMzw
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First-party data offers a strategic advantage to advertisers in Europe. When used responsibly, it helps brands reach the right audiences and measure impact more accurately. See if your current data strategy is enabling you to unlock your brand’s full growth potential with takeaways from our webinar.
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We've been named a leader in the IDC MarketScape: Worldwide Connected TV Advertising Platforms 2025 Vendor Assessment, earning the highest score in Capabilities. Recognized for our advanced targeting, transparency, and robust marketplace, we are a top choice for advertisers looking to reach specific audience segments and optimize campaign performance.
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Inside this edition of The Current: - The WNBA just launched a new team, the Golden State Valkyries. The Current went behind the scenes of how it built a sports brand from the ground up. - The U.S. upfronts were dominated by sports — but in the U.K., global streamers will have to win over advertisers with standout content and stronger measurement. - Zenith UK's Rob Georgeson writes in an op-ed that, as social platforms prioritize engagement-driven feeds over community, it presents an opportunity for the open web.
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