Real Chemistry

AI doesn’t replace people. It empowers them. In healthcare communications, it’s helping us listen more deeply, think more clearly, and move more quickly. From rich insights to predictive personas, it’s like having your audience in the room. Ready to test, challenge, and shape every idea. As our own Meg Morgan, MSc shares, the real transformation happens when insight meets intention. And that future is already taking shape.

Bringing new cancer treatments to those who need them isn’t easy. It takes deep understanding, collaboration, and commitment to real-world impact. But we believe nothing is more important. Which is why we’re sharing our #ASCO25 report—diving into important strategies to help bridge innovation with patient care. Behind every breakthrough is a community, and a patient waiting for change. We know, at Real Chemistry, we’re all connected to cancer and driving toward more impact and better outcomes. For all of us. Discover what’s shaping the future of cancer care: https://bit.ly/4kpUzqD

You’re busy at 9:30am tomorrow. We made sure of it.     Our #ASCO25 report hits at 9:30am EST sharp. You bring the coffee, and we'll bring the insights.

Tonyka McKinney, DrPH, MPH spent years at the CDC, studying patterns, uncovering truths, and shaping public health. Now, her work takes new forms as she brings her expertise to our clients, helping them show up where it matters.   Along the way, she’s gained wisdom that now shows up in the way she works, leads, and grows with #LifeAtRealChem.

We believe great social strategy isn’t plug-and-play. Our team of 50+ social specialists brings deep expertise, tracking shifts across platforms, testing what resonates, and building strategies that drive real business outcomes. Here’s a hot take from Elena Griffo, one of the many voices strategically shaping smarter social.

A well-deserved spotlight for one of our longest-standing leaders and brightest stars! We’re proud to share that Mary Claire Duch has been named a 2025 HBA Luminary, a recognition of senior-level women in healthcare who lead by example, mentor generously, and help move the industry forward. As one of our team’s earliest members, with nearly two decades of experience, Mary Claire brings clarity, strategy, and heart to every challenge. A highly sought-after biopharma advisor, she guides clients and teams with a steady hand that drives meaningful impact and results. This recognition from the Healthcare Businesswomen’s Association feels especially fitting. Mary Claire’s impact isn’t about one moment. It’s about the many careers she’s shaped, the trust she’s built, and the example she sets every day. Congratulations, Mary Claire. We’re lucky to work alongside you. https://bit.ly/4k6TtAa #HBAImpact

Every Mother’s Day, social feeds fill up with love and gratitude for moms. But beyond the flowers and family photos, there is always more to the story.    This year, our Analytics + Insights team used panoramic listening to get a fuller picture, moving past the expected to capture the real, lived experiences of mothers today. By looking across channels, cultures, and contexts, we uncovered meaningful shifts in how mothers talk about their health, their choices, and their mental wellbeing. It is a reminder that listening well is not just about hearing what is loudest. It is about understanding the quiet truths that deserve to be seen and felt.    To every mother caring for their whole self, even when it is hard to talk about, we are listening, and we are learning from you. https://bit.ly/4iSdpFC

At the intersection of science and storytelling, leadership drives real impact. We’re excited to welcome Cali Howitt to Real Chemistry Medical Communications. With a background in cell and molecular biology and a passion for translating complex science into meaningful healthcare solutions, Cali brings expertise, curiosity, and heart to everything she does. She is already inspiring our teams to think bigger, move faster, and stay curious, whether we are launching a breakthrough therapy or sharing favorite food spots. #LifeAtRealChem

Last night Real Chemistry was named a 2025 Agency of the Year at the #SABREAwardsNA!    This win is a tribute to our amazing clients and team, who partner every day on breakthrough communications strategies and campaigns to transform healthcare.   We are also so grateful to see ourselves recognized amongst a broader group of agencies representing many different industries, shining a light again on the importance of healthcare as an industry deserving of and ready for more innovation and creativity.   Thank you to our clients, our team, and to PRovoke Media for this honor!  

The conversation around weight loss drugs is rapidly evolving, raising important questions on access, stigma, and outcomes. Our Analytics and Insights team didn’t just track the noise. We used panoramic social listening to uncover the key signals shaping this complex dialogue, offering clarity where it’s needed most. Learn more via The Washington Post.