The Unfounders

Most iced tea doesn’t taste like tea… That’s because many don’t use brewed tea 🤯 This weeks guest on The Unfounders is Ellie-Mae Healey, Head of Growth at Marna They make a range of no added sugar, lightly carbonated iced tea in mango, lemon and peach flavour. Brewed with real tea leaves - I can honestly say these are a cut above the rest, and they’re already making waves stocked in Whole Foods, Fortnum & Mason, Harrods, SoHo House and more I loved digging into Ellie’s background as the first employee after the founders Mauro Auzinger & Tristan Flint And reflecting on her time at PerfectTed - and all the lessons she learnt working with Shani Higgs and the rest of the team. Check it out now on Spotify & Apple - links below Also, as always thanks to my sponsors, the fantastic Mission Kitchen - THE place to take your brand from kitchen table to retail shelves And to Against Ordinary™ - one of the best marketing agencies to help level up your brand or smash your marketing campaign out the park Enjoy!

Today I've got not one, but two awesome people from the team at Hip Pop on The Unfounders Podcast! 🙌 Harry Ford - Grocery Lead and Eve Rodway - Brand Manager I'm a huge fan of the brand and products Emma Thackray, Kenny Goodman and the rest of the team are building in the functional drinks space with Hip Pop. And it was great to peel back the hood to hear from two of the team Eve and Harry brought two very different perspectives and backgrounds to the tables, but it's evident they both love what they do and it sounds like they're building one hell of a team up in Manchester too! Check out the full episode now on Apple & Spotify - Search The Unfounders or hit the links below in the comments As always thanks to my awesome sponsors Mission Kitchen and Against Ordinary™!

Today's guest on The Unfounders is Bina Edwards UK Commercial Director at Holie's Holie's are on a mission to shake up the cereal aisle with their amazing healthy, low sugar, high protein granola, muesli, snack bars and more. They've already won a landmark court case against Lotus bakeries for their 'Sugar Score' campaign where they simply shared the nutritional information on pack to the masses in an engaging way But I loved hearing more of what it's like working in such an exciting start up Plus Bina has already got a cracking CV, with brands like Liquid Death, Red Bull - and one of the original UK startups Ugly Drinks (with Hugh Thomas / Joe Benn) I loved this clip about Bina's interview process - it shows the attitude you really need as an unfounder to progress in the startup space. As always thanks to Mission Kitchen - THE place to take your brand from idea, to retail shelf. Why not book a tour today? And if you need to refresh your brand, or launch a cracking new OOH campaign, speak to Be Peters M.A 🐝 and Against Ordinary™ Check it out now on Apple and Spotify

Today's guest on The Unfounders is the fantastic Ben Dando Managing Director at Goodrays Ben has a serious CV: Red Bull Coca Cola Ella's Kitchen Karma Drinks Liquid Death & more! I loved unpicking his career and discussing the journey, lessons and learnings along the way. We spoke about what happened at Liquid Death too, giving another perspective most people here overlooked when throwing in their opinions on the situation. There's loads of value in this Enjoy! As always thanks to Mission Kitchen for sponsoring - THE place to take your brand from kitchen trials, to supermarket shelves. And to Against Ordinary™ - the best in the biz when it comes to marketing campaigns or building a gorgeous brand and tone of voice. Check out the episode on Spotify and Apple now!