Kaleidoscope®

We took Skittles Gummies packaging and turned up the heat! New Fuego line = sweet + spicy. It's a hot one 🔥

Looking to engage the next generation of gum chewers while honoring loyal fans, the Mars EXCEL team partnered with us to reimagine its packaging system. The redesign elevated brand prominence, met Québec’s Bill 96 bilingual requirements, and boosted appetite appeal through custom illustrations and product renderings, all while creating a scalable system for future innovations and stronger shelf impact. From consumer insights to rollout across 40 SKUs, the modernized system strengthens shelf presence, ensures consistency, and positions EXCEL for lasting impact in a competitive category. https://ow.ly/2FUu50WVj72

Mars Wrigley is getting in on the 'swicy' trend with new Skittles Gummies Fuego!  "With Skittles Gummies Fuego, we're adding some spice to a sweet, original fan favorite, bringing a bold flavor experience that we know ‘swicy’ fans will enjoy." Ro Cheng Read More: https://lnkd.in/ejqi_wKt

Join us in welcoming Anna Kniesly to the Kaleidoscope team as Executive Creative Director! With over two decades of experience across both agency and client-side roles, Anna has helped shape everything from global icons to local disruptors. At Kaleidoscope, she’ll focus on elevating the quality and impact of our creative work and driving bold, strategic thinking across key projects. #thinkkaleidoscope #NewHire

Think summer candy is just for the 4th of July? Think again. From Candy Salad to fire pit nights, brands are turning microseasons into marketing gold with smart packaging, sharp timing, and a deep read on cultural trends. We unpack how Gen Z, TikTok, and bold design are rewriting the rules of seasonal strategy. Spoiler: almost anything can be a holiday, and everything can be a brand moment. https://ow.ly/uR9c50WjWtq #ThinkKaleidoscope #PackagingDesign #Microseasons #CandyTrends #SeasonalStrategy

How do you stand out when everyone’s attention is already claimed?   We're seeing more and more brands turn to physical touchpoints to break through the digital noise. A few of our recent favorites:   > Capri Sun’s 15-inch Summer Solstice pouch (you’ll need more to drink on the longest day of the year, obviously) > Coors Light’s Countdown to Chill March Madness calendar (offering consolation for when your bracket inevitably gets busted)  > Corona’s peel-able orange Sunbrew bottle (who knew you could touch flavor?)   These ideas do more than grab attention. They go viral.   Why? Because people still love to hold things in their hands. Whether it’s unwrapping a bottle or unboxing a surprise, it’s about creating real-life moments for humans.   And that just happens to be our specialty. From limited-edition packaging to immersive activations, we craft physical objects that become share-worthy experiences.

Huge shoutout to our friends at Kraft Heinz for bringing the heat with the launch of MUSTAAAAAARD! Our prototyping team had a blast bringing this packaging to life with mock-ups that helped the vision come together fast. Always fun to play a part in big ideas like this!

Rooted in tradition and ready for more. Marinela set out to grow its U.S. presence by connecting with a broader audience without losing the brand’s iconic spirit. To help, we refreshed the packaging system from the ground up: enhancing appetite appeal, clarifying the design architecture, and creating original illustrations that brought each product to life. From early research to final rollout, our work helped Marinela stay true to its roots while opening the door to new consumers across the country. A sweet success, inside and out. https://ow.ly/aj1f50W5Otc Grupo Bimbo