ThirdChannel

“Customers aren’t there for your experience—they’re there to create their own.” That means your role is to help them achieve their holiday goals smoothly and confidently. A great in-store experience doesn’t need flashy gimmicks. It’s about being helpful without being intrusive: guiding customers when they need it, staying out of their way when they don’t, and always being ready to support your team with the right tools and training. When associates are equipped with the right tech and knowledge, they can turn holiday stress into confidence—helping customers make decisions with ease and leave the store feeling good about their choices. This holiday season, let’s focus on being helpful, not flashy. After all, the best gift you can give your customers is a smooth, enjoyable shopping experience. #CustomerExperience #RetailStrategy #HolidayShopping #CX #RetailExcellence

Aaron spent the day in the bicycle department making products look their best and helping the team feel confident. He updated mannequins with helmets and a waist pack, arranging everything so it was easy for customers to see and engage with. He also coached an associate on proper helmet fitting, walking through the adjustment process step by step and sharing tips to make sure every customer leaves with a safe and comfortable fit. This hands-on guidance helps associates feel confident, ensures a better shopping experience, and builds trust with every customer interaction. By combining attention to visual merchandising with practical training, Aaron made the department more engaging for shoppers and empowered the team to provide better service. #VisualMerchandising #BrandReps #CustomerExperience #Training

Why does in-store still feel generic, even when brands have all the data? The evolution of retail personalization isn’t happening by chance. It’s fueled by a new generation of technologies that go beyond metrics, helping brands shape real-time experiences that bridge the gap between what customers do, what retailers know, and how stores respond. The stores that win are those that turn insights into human, personalized experiences. #RetailInnovation #CustomerExperience #Personalization #OmnichannelRetail

Holiday shopping is ramping up, and it’s crunch time for brands in retail stores. It’s not just about having product on shelves, it’s about making sure your brand shows up strong and consistent in every location. Yet 91% of frontline retail workers say company updates don’t reach them, and nearly half don’t know who their CEO is 🤯. If store teams don’t know your brand story, it’s hard for them to bring it to life. The best prep for the season isn’t only about inventory or promotions. It’s about connection. ✅ Make sure store teams know your products and promos ✅ Recognize great execution in real time ✅ Equip field teams with mobile tools to stay informed When your brand partners feel connected and supported, your products stand out — no matter how busy the season gets. Is your brand ready to shine in every store? Take a look at this article on how brands can better prepare for the holiday rush by strengthening connections with their in-store teams. https://bit.ly/48ngLiu hashtag#Retailers hashtag#BrandAwareness hashtag#HolidaySeason hashtag#Training hashtag#Merchandise

What if the difference between a one-time sale and a lifelong customer came down to a single moment? For most brands, that moment is the demo. It’s not just about showing off features—it’s about showing customers you get them. The best demos feel less like a pitch and more like a conversation. They build trust, spark loyalty, and turn shoppers into advocates. So…is your demo a sales script, or the start of a relationship? #DemoDay #InStoreDemo #RevenueGrowth #ProductSampling

Anthony walked into the store with one priority—partner with the team to make sure every product had its moment on the floor. The department manager quickly shared her biggest challenge: too much inventory stuck in the back. Anthony knew that was exactly where he could help. From there, the floor started to take shape. Clothing was grouped by style, color, and size so shoppers could browse effortlessly. Shoes were reworked with laces tucked, colors flowing from light to dark, and new arrivals placed where customers couldn’t miss them. Even the smallest details, like adjusting a mannequin display, made the entire presentation feel sharper and more intentional. What began as a conversation about backstock turned into a fully refreshed shopping experience. By the time Anthony wrapped up, the store looked more inviting, product was more accessible, and the team had one less challenge weighing them down. #ThirdChannel #VisualMerchandising #Teamwork #CustomerExperience

How do you cut costs while driving growth? The answer might not be your next tech investment. It might be standing right on your sales floor. Too often, training is treated like that gym membership from January—good intentions, little follow-through. But companies that invest in associate development see measurable ROI: higher sales, lower turnover, stronger customer loyalty. The retail revolution isn’t about choosing people or technology. It’s about empowering associates to be brand ambassadors, tech translators, and customer connectors. The result? Teams that don’t just sell products—they build loyalty, drive growth, and differentiate your brand. So the real question is: do you see training as a cost, or as your biggest growth opportunity? #RetailInnovation #CustomerExperience #RevenueGrowth #WorkforceDevelopment

Joe, one of our Reps, stole the show at a recent registry event with a leading retailer. The team kicked off their recap with a full slide of Joe in action—assembling displays, running demos, and engaging multiple guests at once. Their feedback was simple: “fantastic.” What stood out most was how he turned product details into real-life value. From showing how easy one-handed use can be to walking parents through must-haves for newborns, Joe gave shoppers the clarity and confidence they needed. The event exceeded expectations and RSVPs for the next one have already surged. The retailer is even considering a larger space to keep up with the growing demand. This is the impact of skilled, passionate brand reps who not only represent products but create experiences that stick with customers long after they leave the store. #BabyGear #CustomerExperience #BrandAmbassadors #ThirdChannel

Beauty sales are booming as consumers embrace the treat mindset, choosing small indulgences like lipsticks, serums, and fragrances that bring joy and confidence. The challenge is not intent but hesitation at the shelf. In-store expertise gives shoppers the clarity and confidence they need to buy and builds lasting loyalty. At ThirdChannel, we help brands turn these moments into measurable results with skilled brand reps and real-time retail visibility. #RetailExecution #TreatMindset #CustomerExperience #Beauty

Retail execution has never mattered more. Eighty percent of shoppers make decisions based on what they see in-store, yet poor merchandising costs billions in lost sales. Paper checklists and delayed reporting can’t keep up. The brands that win are using mobile tools, real-time feedback, and instant visibility to deliver consistent experiences every time. #RetailExecution #Merchandising #CustomerExperience #RetailInnovation