NADA isn’t over yet! There’s still a day and a half to check out Toma’s Live AI Avatar demo. It’s a small window into what our AI coworkers can do in production. Thanks to our Head of Product, Brendan Stiffle, for running point on the demos, and to the entire Toma team for building this and getting it live before the show. If you’re on the floor, come see what real AI deployment looks like. 📍North Hall | 7507N #NADA2026
About us
Toma builds AI agents that protect dealership revenue, retention, and reputation by automating communications and workflows with safeguards that protect the customer experience. Since launching in 2024, Toma has helped dealerships nationwide answer more than 1 million calls, save staff hours of time every week, and recover millions in revenue.
- Website
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https://www.toma.com
External link for Toma
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Specialties
- AI, Voice AI, AI agents, Conversational AI, Automation, Automotive Technology, and Dealership Technology
Locations
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Primary
Get directions
San Francisco, CA 94103, US
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Get directions
277 Carolina St
San Francisco, California 94103, US
Employees at Toma
Updates
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The Toma Team was soaring today at NADA! What we learned on day 1: - The North Hall, packed with innovators, felt like the new main hall - Our walk-up and talk demo was a hit (people like a fast and easy way to try something) - Our CEO, Monik Pamecha is an adrenaline junkie - We'll need a bigger booth next year In all seriousness, day one has been an amazing experience for Toma's first NADA appearance. We hope to see you tomorrow! Sean H. Matt Harmic Blake Miranda Samantha Sabo Jon VanderSteeg Dominique A. Geetanjali Jain TJ Golias Brendan Stiffle #NADA2026
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Our very own Blake Miranda sat down with Jim Fitzpatrick at CBT News to explain what AI can actually do for dealerships and what it takes to deploy it safely. At NADA 2026, we’re unveiling new capabilities powered by true self-improving AI with agents that learn from real calls, adapt to store-specific policies, and get better over time. If you’re shopping AI at NADA, come see what deployment done right actually looks like. Pro tip: watch the full interview before you touch down in Las Vegas 👇 #NADA2026
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If you’re evaluating AI at NADA, this episode is a great preview of the real-world solutions we're bringing. We’re not pitching “never miss a call.” We’re showing how AI can safely turn missed opportunities into real service revenue. 📍 Visit Toma at Booth 7507N | North Hall 🎧 Listen to the episode for the full breakdown #NADA2026
Many dealers are overwhelmed with tools that never reach customers where it matters most: Today on the CDG Industry Spotlight, host Sam D'Arc sits down with Chris Murphy, General Manager of Volkswagen of Oakland and Monik Pamecha, CEO of Toma, to explore how forward-thinking dealers are reallocating human talent away from low-value phone work and back into high-impact, in-store customer interactions. Top lessons learned from Chris and Monik: 1. Missed opportunities in the fixed operations department. – Declined services, unfinished multi‑point inspection work, and overdue maintenance customers are the biggest problems. – Advisors rarely have time to call every declined‑line customer back once the day gets busy. – The store can saw thousands of dollars in potential labor and parts sitting in the DMS as “recommendations” that never get revisited. 2. How Volkswagen of Oakland is leveraging AI for service customers. – Toma is connected to the store’s service data so it can see declined work, inspection results, and recommended maintenance. – The AI is configured to reach out on behalf of the service department. – Messaging, timing, and offers are based on rules Chris and his team defined. 3. What has changed in fixed ops since launching AI. – More customers started coming back once Toma starts contacting them. – The shop is seeing an increase in ROs tied directly to AI‑initiated conversations about past recommendations. – Advisors are spending more time writing and explaining current work and less time trying to manually chase customers. 4. How Volkswagen of Oakland measures AI in service. – The team tracks additional ROs, hours per RO, and total dollars generated from AI outreach. – They review how many declined‑line customers Toma reaches, how many schedule appointments, and how many actually show. – And message logs are used to confirm that outreach is accurate to the vehicle and the prior visit. 5. What “good AI” means in fixed ops. – Outreach has to be specific to the car and the work that was previously recommended, not generic service reminders. – Timing and cadence need to fit the customer and the kind of work so it feels relevant, not spammy. – The only test that matters is whether AI‑driven service communication turns dormant recommendations into booked and completed repair orders. The full episode is live! Stream it now – YouTube: https://lnkd.in/d-zevDZW Apple Podcasts: https://lnkd.in/d3-UvKSc Spotify: https://lnkd.in/drPEHUsf
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Shopping AI at NADA? Choose carefully. Not all dealership AI is created equal. Some tools optimize for speed to market. Others optimize for demos. Toma is built for real dealership operations, from answering calls, handling real service workflows, to knowing exactly when to bring a human into the conversation. That’s how AI drives growth without putting CSI, retention, or your reputation at risk. Check the comments to pre-book your demo and come see how safe deployment actually works. 👇 📍 Booth 7507N | North Hall #NADAShow2026
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We’re thrilled to welcome Matt Harmic as Toma’s new Head of Strategic Accounts. With 25+ years in automotive, Matt brings the experience dealership groups rely on when navigating complex operational change. He’ll be working directly with the largest groups and automotive organizations in the world to help them understand how to deploy AI agents safely and effectively across their operations. As more enterprise groups turn to AI to protect revenue, reputation, and retention, Matt will play a key role in guiding them through that transformation. --- If you’re interested in building the future of AI for dealerships, we’re hiring. Check out our open roles (link in comments)
I’m excited to share that I’ve joined Toma as the Head of Strategic Accounts, leading our work with the largest and most forward-thinking dealership groups in the world. After 25+ years in automotive, across Dealer-FX, Elead, MAX Digital, and CarMax, I’ve seen firsthand how much pressure dealerships are under to grow service revenue, protect their CSI, and maintain an exceptional customer experience. And I’ve also seen how the right technology, when deployed thoughtfully, can transform an entire company's performance. Toma is building AI agents that do exactly that. Their engineering-first approach, deep integrations, and dealer-specific safeguards make them one of the most trusted partners for groups looking to deploy AI inside real operations. I’m here to help enterprise groups understand what it looks like to bring AI agents into their workflows, navigate complexity across different OEM brand rooftops, and build strategies that elevate their teams rather than outright replace them. If you’re exploring AI for your organization and want a clear path to doing it safely, effectively, and profitably, let’s talk.
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Toma reposted this
It's 8am on a Sunday, where are your engineers? *looks outside* *sees Vijay Selvaraj scanning vehicle undercarriages to fine-tune V-JEPA 2 diagnostic models*
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We built Inbox because AI shouldn’t operate in a silo. Dealers need a clear, centralized workspace where AI and humans work together to resolve every customer request. Inbox helps dealerships integrate AI safely into daily operations by giving teams visibility, control, and fast follow-up, all while protecting revenue, reputation, and retention. ✓ Unified request queue ✓ Full conversation timelines ✓Heat Case signals ✓ Two-way SMS + AI-assisted replies Inbox is the new control center for dealership communication. Want to see it in action? https://lnkd.in/ekNqgyTP
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Happy Thanksgiving from the Toma team 🦃 Today we are especially grateful for our team! We have professionals that bring their talent, curiosity, and conviction to work everyday as we navigate the uncharted territories of AI. To our partners, especially the early ones who took a chance on the new kid on the block, thank you for believing in our approach and allowing us to build alongside you. Your trust, your feedback, and your willingness to innovate with us have shaped Toma in meaningful ways. And to the entire automotive industry, thank you for giving us the opportunity to contribute to the dealership experience and to share a thoughtful, human-centric approach to AI. We are proud to be apart of an industry powered by people who care deeply about their customers. Grateful today and every day. — Team Toma
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Thanks to the Auto Remarketing team for highlighting how Toma is helping dealerships confidently deploy AI.
Artificial intelligence is not human — at least, not yet. So Toma has designed its latest AI systems to know when it’s time for a real person to get involved. The dealership AI agent technology provider has introduced Safeguards for its Service Agent product as well as Inbox, a unified hub for calls, texts and follow-ups.