Totango’s cover photo
Totango

Totango

Software Development

Redwood City, CA 43,592 followers

Software and services to help CS and sales teams grow customer revenue.

About us

We’re experts in customer-led growth: the practice of putting your customers at the center of your go-to-market strategy, because they are your most reliable source of growth. Our Customer Revenue Optimization suite was built to help large and fast-growing businesses thrive. Our powerful suite brings together three products, each designed to deliver exceptional results, and united by an integrated customer data platform. The Totango Customer Success Platform leverages automated workflows and engagement features to help customers achieve their desired outcomes and drive long-term growth. Unison, our AI-powered Customer Intelligence Engine works independently, or alongside any customer success platforms. It allows businesses to more effectively predict customer risk and proactively reduce churn before it becomes an issue. Catalyst is our dedicated tool for revenue teams, streamlining growth operations by enabling seamless expansion. Leading customer success teams around the world — including SAP, Github, Schneider Electric, Dynatrace, Drata, and Aircall — use Totango products to access actionable insights and empower teams to fuel customer-led growth. Totango, a pioneer and leader in customer success software since 2010, merged with Catalyst Software in February 2024. The combined organization formed a CS powerhouse, which continues to grow through innovation and acquisition of AI and customer revenue operations technology and talent to help CS and revenue organizations retain and grow their customer base. We are a remote organization with employees operating in 25 U.S. States, 6 countries, and have two offices in NYC and Tel Aviv.

Industry
Software Development
Company size
51-200 employees
Headquarters
Redwood City, CA
Type
Privately Held
Founded
2010
Specialties
Connecting All Customer Data, Less churn, more upsell and cross-sell, Customer Success Management, Proactive Customer Engagement, Customer Data Platform, Customer operating system, Customer Experience Surveys, Customer Health Scores, Digital Engagement, Tech Touch, High Touch, Stakeholder Engagement, Customer Journey Analytics, Composable Customer Success Platform, and customer-led growth

Products

Locations

Employees at Totango

Updates

  • Scaling customer success without scaling headcount—that’s the challenge every post-sales leader is facing right now. Automation, playbooks, AI, and digital CS all help, but real success comes from ensuring your people spend time where it matters most. Join us for a first look at Totango’s latest updates built to help teams: 👉 Prioritize high-impact customer actions 👉 Eliminate wasted effort 👉 Drive measurable outcomes See how post-sales teams are transforming from busy to productive. Join the webinar 👇 https://lnkd.in/gzSVGTiJ

  • CS is at a crossroads. 🔀 But, we have a point of view on where to go next. Totango earned the highest overall score possible in Strategy criteria (4.5/5) for The Forrester Wave™: Customer Success Platforms, Q4 2025. We scored top marks in: ✅ Roadmap ✅ Innovation ✅ Pricing Flexibility and Transparency ✅ Vision ✅ Retention Optimization ✅ Scaling Customer Success As the report states: “Totango offers a clear vision centered on customer-led growth, with a focus on value realization as the guiding principle.” We’re leading the way into a new era of customer-led growth. Who’s with us?! #forresterwave #leadership #customersuccess #valuerealization #customerledgrowth

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  • The skills that got Customer Success here won't be enough to take us forward. Post-Sales teams are now expected to: 👉 Run in-depth customer discovery 👉 Partner with executives to create a path to measurable ROI 👉 Hold customers accountable to achieving outcomes That calls for new expertise. We’re bringing together the latest insights from CS and Revenue leaders to explore what reskilling looks like in practice. Interested? Join the webinar 👇

  • View organization page for Totango

    43,592 followers

    Totango is proud to join TSIA for the Women of the C-Suite Fundraiser Breakfast at TSIA World ENVISION this year! We cherish this amazing opportunity for authentic conversation, networking, learning, and giving back to the community ⭐️ We hope to see many there – details below on how to register and save your seat! Attending TSIA? Drop us a note in the comments 👇 We'd love to connect and say hi!

    View organization page for TSIA

    36,403 followers

    ✨ The Women of the C-Suite Fundraiser Breakfast, sponsored by Totango, returns to #TSIAWorldENVISION! This exclusive networking breakfast and panel discussion brings together top women leaders to share remarkable insights and real-world lessons you won’t find anywhere else. This year’s lineup includes: 🌟 Amita Gudipati, Chief Customer Officer, Renaissance Learning 🌟 Candace Wallace, Chief Customer Officer, Relias 🌟 Charlotte Baker, CEO & Co-Founder, Digital Hands 🌟 Diane Brundage, VP of Membership Development, TSIA 🌟 Karen Budell, Chief Strategy & Partnerships Officer, Totango 🌟 Sofia Barbosa, SVP & Chief Customer Officer, BMC Software 💡 Participation is limited to registered TSIA World ENVISION 2025 attendees. Secure your conference pass and reserve your seat for the breakfast event: https://bit.ly/41TYipU 100% of proceeds benefit IGNITE Worldwide, inspiring the next generation of STEM talent. #ENVISION2025 #WomenInLeadership #Networking #B2BLeadership #TechServices

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  • View organization page for Totango

    43,592 followers

    Most kickoffs miss because Sales context gets lost. Our Initial Alignment Guide Template keeps it intact—so post-Sales can drive impact from day one. What it captures (in one shareable, fixed artifact): ✅ Who they are: org details, primary buyer background, and key stakeholders ✅ What they have: products/services, segments, business model, tech stack, integrations, and data considerations ✅ Why we’re partnered: core business problem, business drivers, competitive alternatives, why us, urgency, and why now Built for AEs to author, then reviewed with CS after close and before kickoff—and preserved as the historical reference that prevents drift. Don't worry, it's not a PDF that you'll have to convert - we packaged it in a ready-to-use Google Doc. Check it out here: https://lnkd.in/gda_j--Z

  • View organization page for Totango

    43,592 followers

    Success isn’t measured by logins or usage spikes. It’s measured by whether your customer actually achieves the outcome they signed up for. That’s why value goals matter. Setting them is the first step. Achieving them—consistently, across accounts—is the real differentiator. Want to go deeper? Download our guide, Becoming a Customer Value-Led Company, to learn how leading organizations are putting value at the center of growth. Grab it here: http://bit.ly/45T0AGD

  • Totango reposted this

    View profile for Charlie Sonnenberg

    SVP, Head of Revenue @ Totango: Customer-Led Growth via Value Realization

    Customer retention has to be centered on value achieved, and that’s a team sport: - Sales has to define the desired outcomes and business value with the customer in the sales process - Implementation has to find the minimum viable path to first value - Success has to hold EVERYONE (within their customer and internally) accountable to achieving that value - Renewals has to build their proposals off the value story - Sales has to EARN the right to expand based on value achieved Any executive worth their salt will have a hard time arguing that ensuring a customer achieves value isn’t a top priority. And if you hear one that doesn’t agree… think twice about buying from that company. If you’re wondering how to get started, check out the guide that we put out earlier this week - developed over the last 2 years of monstrous change in the market, battling sneaky churn for the first time ever, in partnership with thousands of customers, prospects, CS and Revenue leaders https://lnkd.in/eUSiUWNu

  • View organization page for Totango

    43,592 followers

    "Becoming customer value-led is not a messaging exercise; it's a strategic bet" When budgets get tight, burden of proof rises, and 'do more with less' operational mandates abound, it's a necessary to take that bet. Read more in Totango's newest guide, "Becoming a Customer Value-Led Company" below 👇

    View profile for Keith Frankel

    CEO of Totango

    I'll continue to beat this drum: The new post-Sales north star is customer value. Meaningful, measurable, customer-confirmed business outcomes that can pass a CFO's sniff test and earn you the right to expand. This idea of value isn't new, but almost none of the teams we encounter are organized in such a way as to effectively drive it: - We align our teams around driving adoption, not individual customer goals - We measure usage and health, but not value realization - We incentivize on GRR/NRR, but ignore the thing that earns us that – ROI By not fully committing to being a customer value-led company, we fail to appropriately operationalize around the most important factor in determining if a customer stays a customer – whether they believe they received meaningful and measurable value. This isn't a CS responsibility. It's the entire org's responsibility, from Sales doing proper value discovery and post-Sales knowledge handoff, to implementation enabling a customer on the most direct path to achieving their desired value. From CS making rigorous tracking of value their core focus, to AMs/AEs using proof of value as the number one qualification of expansion readiness. Becoming customer value-led is not a messaging exercise; it's a strategic bet. And when budgets get tight, burden of proof rises, and 'do more with less' operational mandates abound, it's a necessary one. (If you want to learn more, my team and I wrote a fairly robust guide on the topic. Feel free to check that our here: https://lnkd.in/eWQuiJ8g )

  • Totango reposted this

    If your entire customer success worldview is "CS... with AI!", I respectfully think it's time to go back to the drawing board. So here's an alternative, simplified take on the future of post-Sales: - Proof of value as the new north star - Technology as a human-in-the-loop force multiplier - Sales-like revenue rigor with deep connection to CRO/CFO Don't get me wrong: I'm as excited about new possibilities as anyone. Hell, my last two companies were ML/AI companies. But It's been what... 10 years since Nick wrote the book on CS? "Old stuff... with agents" just doesn't quite feel like the type of first-principles thinking that is going to elevate post-Sales beyond its widespread perception as cost center. I'm personally much more compelled by the paradigm shift that I'm starting to see across our most successful customers. Some of the general maxims/perspectives that we're starting to see arise: Relationships buy you time; they don't earn you recurring revenue. Health and adoption are proxies; proof of ROI is persuasive. AI is a technology; it should not be your patron saint. CSPs are tools; they should not be your strategy. Enable customers on the minimum viable path to value; ignore the rest. Don't automate away humans; free humans up to focus on outcomes. Spend the most time with your best customers; the ROI is higher. New ARR is harder than ever; expansion ARR is the in-focus path to growth. Undoubtedly there are more, but these are a few that we're taking to heart internally at Totango.

  • View organization page for Totango

    43,592 followers

    ❌ 25% fewer CS job postings this year ❌ 2/3 of CS teams facing flat or declining budgets ✅ One methodology that flips CS from “cost center” to “growth engine” Tomorrow we reveal Customer-Led Growth through Value Realization — a proven system that ties every CS action to measurable and meaningful business impact. Register today 👇 👇 Tomorrow, we build the future of CS together.

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Funding

Totango 6 total rounds

Last Round

Series D

US$ 100.0M

See more info on crunchbase