Tower 28 Beauty, Inc.

☀️ "I can’t believe it took me this long to find it." ☀️ SunnyDays just got the stamp of approval from Southern Living 💜🧡 In their latest review, our skin-loving, sensitive-skin-safe sunscreen was praised for delivering that perfect no-makeup makeup finish—with real sun protection to match. Huge thanks to Alicia Geigel for the thoughtful feature and to Southern Living Magazine for the love! 🙏 👉 Read the full review here: https://lnkd.in/gpxrrFJv

We’re proud to share the launch of our Medical Advisory Board, created to ensure that every Tower 28 product meets the highest standards for both performance and safety 💜 As featured in Forbes: “When you’re formulating for sensitive skin, you have to think beyond trends—you have to think about trust.” Thank you to Yola Robert and Forbes for this thoughtful write-up! 📖 Read the full article here: https://lnkd.in/gAzFzCeV

We’re so excited to see our collab with Toni Bravo featured on Hypebae! ✨ Our limited-edition GetSet Matte Powder Blush shades, Downtown Daiquiri and Sunset Shirley, are here and they’re just as bold, vibrant, and full of heart as the icon who helped create them: Toni Bravo herself. This partnership means the world to us, and seeing it celebrated in the beauty community is such a full-circle moment 😍 Huge thank you to Kleigh Balugo for the thoughtful feature! Read the full article 👉 https://lnkd.in/dnW6mXEs

📣 Big news at Tower 28! We just dropped our first-ever creator collab—with none other than Toni Bravo, the CEO of Blush herself 💖 Together, we created two brand-new GetSet Powder Blush shades: ♥️ Sunset Shirley (warm raspberry) 🧡 Downtown Daiquiri (bright coral) This launch is all about bold pigment, clean beauty, and celebrating our community—and it’s exclusively available online at Sephora + Tower28Beauty website starting 7/22! Huge thanks to Rachel Brown and the team at Beauty Independent for sharing the story behind the collab! Read more: https://lnkd.in/gtvEY-qw

We’re thrilled to announce our first-ever creator collaboration — and who better to team up with than the CEO of Blush herself, Toni B. 🎉 Together, we’re launching two brand new shades of our beloved GetSet Pressed Powder Blush: 🍓 Sunset Shirley – a warm raspberry 🍹 Downtown Daiquiri – a bright coral Launching tomorrow 7/22 exclusively on Sephora.com and Tower28Beauty.com 💜 Here’s to elevating creators, championing skin-loving formulas, and keeping beauty FUN!

Tower 28 x AAGC Community Dinner ✨ We recently hosted an intimate evening in partnership with our friends at Asian American Girl Club — a celebration of Asian entrepreneurship, creativity, and the power of real community. From founders and brand builders to artists and emerging leaders, we brought together a truly inspiring group of Asian voices across industries for meaningful conversations, shared experiences, and reflection on the paths we’ve paved—and the ones we’re still creating. At Tower 28, our mission has always been rooted in inclusivity and representation, especially for those who haven’t always seen themselves reflected in the beauty industry. Nights like these are a reminder of why we do what we do 💜 Thank you to everyone who came out and continues to build this community with us!

Last week, we hosted Girls Inc. at T28 HQ 💜 Girls Inc. is dedicated to inspiring girls across Los Angeles to be strong, smart, and bold - and we are so proud to support that mission. Our team led conversations about different roles, career paths, advice, and what’s possible. We also talked about beauty, ingredients, and feeling confident in your own skin. Grateful to be a part of building the next generation of strong, smart, and bold leaders. Such a meaningful day for Team T28 🫶

Our very own Amy Liu sat down with Bustle BDG to share her journey, advice, and what it really takes to build a beauty brand that puts sensitive skin (and real people!) first 👏 We’re so proud to be led by someone who’s changing the industry by doing things differently - with purpose, passion, and a whole lot of heart 🧡 📖 Read the full story here: https://lnkd.in/ghpmfFG8 Huge thanks to Daisy Maldonado!

Keke Palmer just called MakeWaves Mascara her favorite and said: “You would think I was on Latisse!” 👀 We’re not crying, you’re crying 😭 💜 So grateful to see our bestselling mascara making waves (literally) in her beauty routine. Our goal has always been to create feel-good beauty that performs, and moments like this mean the world ✨ Shoutout to Keke for the love, and to the whole Tower 28 community for riding this wave with us! 🌊 📖 Read the full Page Six feature by Hannah Southwick here: https://lnkd.in/g7G55wxn

Nothing says summer like pilates on Santa Monica Beach! We kicked things off with our community - plus plenty of SOS Rescue Sprays (aka your post-workout skin savior!) Sweaty breakouts? Not on our watch 🆘🛟 Where should we pop up next? We’re always looking for new ways to connect with our community 💬👇