Travel Wisconsin

Move aside, "The Life of a Showgirl," 💃 the hottest release this fall 🍁 is the latest content on Here's to Being Here! Our video-focused travel series is now taking viewers on a journey to Minocqua and Milwaukee in autumn. For each destination, we produced a variety of storytelling content. Long-form videos take viewers on an in-depth journey, shorter videos spotlight activities and locations within a destination, and articles about the destinations tell stories beyond what's captured on camera. The Milwaukee content originally debuted as a Spanish-language campaign last year, receiving a prestigious nomination for U.S. Travel Association's ESTO awards in the process. By also releasing it in English, more consumers can connect with this award-worthy content. By showcasing a range of destinations, in a variety of seasons and across various storytelling tactics, Here's to Being Here improves perceptions for all of Wisconsin, travelers see themselves in the folks featured in the videos, and visitors move further into the consideration stage of the consumer journey. View more episodes at https://lnkd.in/gQZmjjNt

The Wisconsin Governor's Conference on Tourism (WIGCOT) Registration is Now Open 🧱🎉 We invite you to build something special with us. WIGCOT 2026 will be a gathering place of ideas, innovation and inspiration. Wisconsin possesses the skills to buck the ordinary and craft the extraordinary! Together, Wisconsin tourism will build on our shared success Brick by Brick. 🗓️ March 15-17 at the Baird Center in Milwaukee. 🐦 Register by January 11 for the early bird rate. Registration and hotel blocks available below ⬇️ https://lnkd.in/gtu-EGeb #WIGCOT2026 #WIGCOT #TourismConference #ProfessionalDevelopment

🎬 We're Hiring! The newly formed Wisconsin Film Office is seeking a Film Office Director! 🌟 This role is vital for coordinating all aspects of the film office, developing a strategy and managing a $5 million film tax incentive program. 📽️ You'll work with stakeholders, attract productions and collaborate with the Department of Tourism to boost fan excitement! We're looking for collaborative, passionate candidates with experience in marketing, economic development, and ideally, film production or promotion. Ready to join us? 🎉 Learn more and apply online by Sunday, November 2 at 11:59 p.m. #Hiring #NowHiring #JobOpening #FilmOffice

Grant Opportunity for Local Governments and Nonprofits! The Non-State Grant Program is here to support your next infrastructure project! Governor Tony Evers recently announced $50 million in grants available for local capital improvements that bolster economic and community development. The first round was a massive success, with over 250 applications and 50 projects funded, many focused on tourism—including the Bergstrom-Mahler Museum of Glass, Door County's Eagle Bluff Lighthouse Barn, Green Bay Public Market and more! Don't miss your chance to make a difference in your community! 🗓️ The application deadline for round two is October 31. #Grants #CommunityDevelopment #Tourism

Mark your calendars! 🗓️ The 2026 Travel Wisconsin Co-op Program opens for sign-up on Thursday, October 2, at 10 a.m. Are you ready? To help prepare, here's your quick Co-op checklist: ✔️ Review 2026 programs and information ✔️ Make a list of the offerings you're interested in ✔️ Identify preferred dates (and backup options) ✔️ Pre-register for and bookmark the Co-op portal so you're all set to go when programs open ✔️ Reach out to your Tourism Development Specialist with any questions https://lnkd.in/dFYM6rgz

ICYMI! Lambeau Field is the newest Wonder of Wisconsin. Last week, Governor Tony Evers huddled with Travel Wisconsin and the Green Bay Packers to announce Lambeau Field as the latest Wonder of Wisconsin. Joining our growing lineup of must-visit destinations, Lambeau Field stands proud as the 11th Wonder, adding to the endless incredible experiences that make our state unique. Launched in 2023, the Wonders of Wisconsin campaign showcases some of Wisconsin's unforgettable destinations to anchor a trip and drive visitation statewide. With its legendary reputation, Lambeau Field not only brings instant recognition but also powerhouse energy to our initiative. #WondersOfWisconsin #LambeauField #TravelWisconsin https://lnkd.in/gTMrr4XH

Add the Fall Color Report Widget to your website up your #DigitalMarketing game! 🍃💻🍂 The Fall Color Report is one of the hardest-working tools in our autumnal toolbox. The popular resource — viewed more than 1.2 million times last fall — informs travelers of the status of fall color throughout Wisconsin, and we have the data to prove that it motivates them to take trips. Adding a widget puts the power of the Fall Color Report on your website. The widget can be customized to display a select region, too. Don't wait for the colors to peak, add the widget today and start inspiring visitors for tomorrow! https://lnkd.in/g2aJrH5S

Our Fall Campaign is LIVE! 🍂 This year we're inspiring memory makers in 14 Midwestern advertising markets to be awed by autumn in Wisconsin. Just as we did this summer, we've made the fall advertising strategy all about efficiency, focused on high-value audiences. The advertising creative also evokes those fall feelings — the warmth of a snuggly sweater, the grandeur of a golden landscape, the sweetness of the season's first apple 🍎 — and continues the brand idea of "Here's to Those Who Wisconsin." Check out 30-second brand commercial that practically smells like pumpkin spice 🎃 in your cup and feels like crunchy leaves 🍁 underfoot. #TravelWI #DigitalMarketing  https://lnkd.in/gr4KvyaX

Welcome to the team, Lambeau Field, an official Wonder of Wisconsin! Today, Governor Tony Evers, Travel Wisconsin and the Green Bay Packers unveiled Lambeau Field as the latest Wonder of Wisconsin, a list of unforgettable destinations around the state. The Wonders of Wisconsin campaign launched in 2023 to showcase Wisconsin's spectacular destinations — shaped both by natural forces and human hands — and drive visitation throughout the state. The Green Bay Packers are a beloved, trusted pillar of Wisconsin, bringing immediate name recognition and brand power to this partnership. This fall, Travel Wisconsin will leverage the newest Wonder to showcase and promote all the Wonders of Wisconsin. Take a look at our announcement video below and start planning your next getaway today. 🏈💚💛 #WondersOfWisconsin #TravelWI #LambeauField #GreenBayPackers

This summer we are supercharging the sentiment teamwork makes the dream work with the wonderful Wisconsin Athletics! 🏈🏒🏊🏃♀️🏐🏀 We launched a social media campaign with the Wisconsin Badgers to promote the Wonders of Wisconsin through the eyes of 17 University of Wisconsin-Madison athletes 🦡 in a first-for-us Name, Image and Likeness (NIL) partnership. Through smart targeting capabilities, the partnership reaches Travel Wisconsin's target audience while leveraging the incredible brand power, loyalty and influence attached to the Wisconsin Badgers. Athletes from the football, volleyball, women's cross country, women's hockey, women's swimming and diving, and men's basketball teams visited six Wonders of Wisconsin and produced video content for the series. Check out all the Wonders + Badgers over on Instagram: https://lnkd.in/eGx57Y7 #WondersOfWisconsin #TravelWisconsin #WisconsinBadgers