TrewUp

We’re excited to share another big milestone — Kroger data is now accessible on the TrewUp platform! 🛒 This new addition gives CPG brands visibility into deductions and trade performance across Kroger’s vast retail network — all within the same platform they already use for KeHE and other key distributors. For our customers, that means one thing: clarity without the complexity. From identifying deduction trends to tracking true ROI, this integration helps CPG teams make faster, smarter, and more profitable decisions. A huge thank-you to our clients and partners for continuing to shape what’s next. The availability of this new feature is limited and will be on a first-come, first-served basis. If you’re interested, please sign up here: https://lnkd.in/gy68z9E2

We’re honored to share that TrewUp made it to Inc. Magazine's 2025 #PowerPartner Awards list! 🎉 This recognition celebrates B2B companies that are more than service providers — they’re true partners helping entrepreneurs and brands grow. For us, that’s what it’s always been about: building clarity, connection, and confidence for CPG teams navigating trade spend, deductions, and growth. A huge thank-you to our clients and partners — your trust and collaboration make this work meaningful every day. 🔗 Read the full announcement on our blog: https://lnkd.in/g2spr_Np #IncPowerPartners #CPG #TradeSpend #TrewUp #B2BAwards #Entrepreneurship

We love hearing how TrewUp is making a real impact. When asked what they like best about Trewup, this is what our partner had to say: 💬 “The simplicity of the platform. It’s so easy to navigate and incredibly intuitive and saves us a ton of time. Being able to get a clear picture without having to dive into KeHE or UNFI reporting is revolutionary. The team is responsive and supportive and the data is spot on with what’s in KeHE and UNFI.” Huge thanks to our partners for sharing this feedback. Helping teams simplify their workflow, save time, and see their data clearly — that’s exactly why we built TrewUp. 🚀 #TrewUp #TradeSpendMadeSimple #CPGBrands #ClientFeedback

New Distributor Unlocked: You asked, and we delivered. 💥 TrewUp just leveled up again — Kroger data is coming to the platform! In addition to KeHE and UNFI, you’ll now have the option to access your Kroger data for a clearer, smarter way to manage cash application, deductions, and trade spend. No more manual tracking. No more guesswork. Just insights that work as hard as you do. Early onboarding opens soon — and spots are limited.  👉 If you're interested, register now to be among the first to connect: https://lnkd.in/gy68z9E2

Recurring trade deductions aren’t just an accounting headache—they’re signals. 🚨 From shortages and late shipments to invoicing mistakes and promotional mismatches, most deductions have a root cause that’s hiding in plain sight. And if you don’t uncover it, your brand could be losing thousands (or more) every month. In our latest blog, I break down the 10 most common root causes of trade deductions—and exactly how to fix them. Learn how to: ✅ Identify recurring issues before they drain your margins ✅ Strengthen relationships with distributors and retailers ✅ Build processes that prevent deductions before they happen Don’t let deductions silently eat away at your profits. 👉 Read the blog post here and stop losing money to hidden deductions: https://lnkd.in/gj32rwut

Recurring non-trade deductions aren’t just an admin headache. They’re a silent margin killer. If your team is only resolving deductions and moving on, you’re likely paying for the same mistakes again and again. In the latest episode of The CPG Trade Spend Podcast, our CEO and co-founder Kyle Barnholt breaks down: 🔎 The hidden costs of recurring deductions 🛠️ A step-by-step framework to uncover root causes 📉 The most common deduction drivers (and how to fix them) 💡 How top brands are eliminating issues at the source The best CPG brands don’t just react to deductions—they build systems that prevent them. 🎙️ Listen here: https://lnkd.in/gX_BQF_K #CPG #TradeSpend #Deductions #RevenueGrowth

🛑 Before you run your next promotion, make sure you answer this one question: 👉 What’s the purpose of your promo? Too often, brands hit “repeat” on last year’s calendar without stopping to ask: Is this event doing what we need it to do? There are only four reasons to run a trade promotion: 1️⃣ Drive trial 2️⃣ Drive repeat 3️⃣ Steal share 4️⃣ Defend share If you’re not clear on which one you're aiming for, it’s nearly impossible to measure success—or fix what’s not working. 📊 In our latest blog post, we break down: - How to align promos with a clear goal - Why not all promos should drive profit - What metrics to track so you stop burning budget on broken events 🔗 Read the full post + get the free Promo ROI Calculator → https://lnkd.in/g9d9WKWg #CPG #tradespend #promoeffectiveness #CPGmarketing #retailstrategy #TrueUp #brandgrowth

If you haven't yet, check out this episode of The CPG Trade Spend Podcast - where I uncover how poor visibility can quietly erode your budget, hinder growth, and cost your brand millions. 🎧

💸 Is your trade spend actually working? Or just… spending? Check out this episode of The CPG Trade Spend Podcast, where we break down why even the best brands are leaving millions on the table—and how data visibility can change everything. Here’s what we cover: ✅ The 10 signs your trade strategy is flying blind ✅ Real stories of brands turning insights into 25%+ sales lifts ✅ How better promo analysis = fewer deductions, more profit ✅ Why “more promos” isn’t the answer (but better ones are) If you’ve ever been surprised by end-of-year overspend or underwhelming ROI, this one’s for you. 🎧 Listen now: https://lnkd.in/gW-aUTPk #CPG #TradeSpend #RetailStrategy #CPGMarketing #Promotions #CPGInsights #TrueUp #RevenueGrowth

💰 This brand was overspending $10M on trade spend. Not because their promotions weren’t working but because half of their deductions were tied to non-working trade like late fees and shortages. In our latest blog post, we break down: ✅ How to calculate your true trade spend rate ✅ The difference between working vs. non-working trade ✅ How visibility helped one brand recover six figures without cutting promotions If you’re not analyzing where every trade dollar is going, you could be leaving growth and serious money on the table. 📉 Don’t let blind spots drain your margins. 📈 Read the full story here: https://lnkd.in/gHvCiBat #CPG #TradeSpend #RetailDeductions #ConsumerGoods #RevenueGrowth #TrewUp #Promotions #CPGMarketing #CPGStrategy