Triple Whale

Between political negotiations and platform uncertainty, it’s been a wild ride for brands running ads on TikTok. But not all conversations about the app need to be polarizing. In Ad Age’s latest feature, our VP of Marketing, Jenna Crane breaks down how brands can work with platforms like TikTok — not against them, while still pushing for smarter, data-driven performance. The piece also features Moby 👋🐳, our AI engine helping brands uncover sentiment, insights, and creative opportunities across channels. We’re proud to be shaping this conversation and helping brands navigate what’s next. 📖 Read the article: https://lnkd.in/gVgyRpKa

TikTok’s fate in the US continues to be a looming open question. So how is that uncertainty affecting consumer brands as we start the biggest quarter of the year? Had a great conversation with Ad Age last week about that topic, and how the uncertainty is very real: https://lnkd.in/eGAwd92c The bottom line: it’s no wonder brands are jumpy, given how valuable TikTok has become. Looking at H1 data from 10k+ brands on Triple Whale, TikTok was the only platform showing improved efficiency YoY (+5.9% ROAS, -8.78% CPM). Thankfully, Moby — Triple Whale’s AI — is as close to a crystal ball as you can get. We found that brands are increasingly asking it to forecast and report on TikTok. Want to model your own TikTok scenarios? We put together 5 Moby prompts to get you started: 🔮 Forecast my TikTok CPM and ROAS for the next 6 months. What actions should we take based on these forecasts?  🔮 Predict my new customer revenue over the next 3 months if I double my TikTok ad spend.  🔮 How would my overall marketing efficiency change if I allocated 20% more of my marketing budget to TikTok, taking the budget away from Google and Meta. Keep overall budget the same. 🔮 Predict my new customer revenue over the next 3 months if I shift all TikTok spend to other channels? 🔮 If TikTok CPMs double in the next 3 months, what should I do to maintain overall marketing efficiency? Whether it’s tariffs, ad platform changes, consumer sentiment volatility, or any other uncertainty — Triple Whale's got you covered. 

When Klaviyo and Triple Whale collide…they are a force to be reckoned with. Swipe through to see how you can easily transform your Klaviyo performance into revenue growth with Triple Whale’s AI agents.

In ecommerce, the difference between good decisions and great ones comes down to data clarity 🔎 That’s where our friends at Triple Whale come in. Their incredibly powerful AI-powered attribution platform helps brands see all of their data in one centralized view. That means every decision is backed by insights - not guesswork 😉 And here’s the best part: Triple Whale is a Stay AI partner 🙌 That means merchants using Stay AI can unlock even deeper insights - no setup required. Using the Shopify tags Stay automatically passes over to Triple Whale, you can: 📊 Build dashboards that separate one-time vs subscription customers 💡 Filter and analyze subscription order performance in real time 🎯 Spot trends that fuel smarter retention and growth strategies Want to see exactly what you can do with Stay x Triple Whale? 👉 https://lnkd.in/eGUFgVm3 

Where glam met growth 🤝 During New York Fashion Week we hosted “Beyond The Runway”. An intimate gathering that brought together 30 fashion, beauty and wellness leaders in ecommerce. We explored frameworks for balancing growth, shared strategies for smarter decisions, and connected over coffee, conversation, and community. And looked good doing it if we do say so ourselves 💅 Necessary Shoutouts 👇 Our very own Anthony DelPizzo and Victoria Wilson, CAPM for making this event as insightful as it was IG worthy. Scott Kramer of AS Beauty Group for being our fearless brand customers/group discussion moderator. And if your wondering what brands were featured in those gorgeous gifting bags? Our attendees walked away with goodies from OUAI, Cover FX (within AS Beauty Group), and BRĒZ

Not every LinkedIn post feels like a gift, but this one does. 🎁 Sonar Send is now free for life for all paying Triple Whale customers. Why? Because on average, brands see a 10x ROI on their Triple Whale subscription once they activate Sonar Send. And we feel like you deserve that. 👉 Activate in just three clicks before Oct 31 to lock in free-for-life access https://lnkd.in/eTW5Mp69

E-commerce stores are gearing up for Black Friday, but many are still preparing incorrectly. They’re focused on offers, not audiences. On discounts, not data. On volume, not value. According to Triple Whale’s Black Friday strategy guide, the most profitable brands do five things differently: 1️⃣ They start with retention, not acquisition. Your most profitable buyers are the ones who already trust you. Reward them with early access, VIP treatment, and personal touches before chasing cold audiences. 2️⃣ They use segmentation, not guesswork. Smart brands don’t send the same discount to everyone. They use RFM data and zero-party insights to tailor messages because not every customer deserves (or needs) 30% off. 3️⃣ They focus on hero products. Instead of pushing every SKU, they double down on what’s already proven to convert and scale it with confidence. 4️⃣ They operate in real time. Black Friday isn’t “set and forget.” It’s about monitoring data hour by hour, reallocating budget, and doubling down on what’s working now. 5️⃣ They invest in the post-purchase experience. The sale isn’t over at checkout; it’s just begun. Returns, packaging, follow-ups, loyalty loops, that’s where lifetime value is created. So if you’re planning for Black Friday, start here: Don’t just plan your discounts. Analyze your data and optimize your retention strategy to build long-lasting relationships. Because the brands that treat Black Friday as a relationship builder, not a revenue sprint, are the ones still winning in February. Read full article here: https://lnkd.in/dundkCR5 p.s Need help with your Black Friday Strategy? Reach out, and let's discuss ways you can improve this season.

Stop trying to make ‘winging BFCM’ happen. It’s not going to happen... Our BFCM Prep Guide has everything you need to plan and execute the biggest weekend of the year with confidence. Check it out here 👇 https://lnkd.in/g3MbiMym