TURN8 reposted this
Women's sport in Saudi Arabia is the best CVC case study I’ve seen in 15 years. Last month, I advised a GCC sports federation on their corporate venture strategy. The conversation wasn't about athletes, it was about infrastructure financing and public-private partnerships. Women's sport in Saudi Arabia has grown 150%+ since Vision 2030. Over 300,000 registered female athletes. Thousands are competing in organized school leagues. But the growth isn't the story. The structure is. Women's sport was positioned as reform infrastructure, not a side program. Which means: + Early mandate from the top + Clear ownership (not committee dilution) + Protection through leadership cycles This is the same playbook that makes corporate ventures succeed. When innovation sits inside a "reform" or "transformation" narrative, not a "nice to have" bucket, it gets budget, authority, and survival beyond one executive's tenure. The question I'm asking clients now: Is your CVC positioned as infrastructure, or as an experiment? Because that distinction determines whether it scales or gets cut in the next re-org. Ministry of Sport – وزارة الرياضة Sela Company SURJ Sports Investment Savvy Games Group Qatar Sports Investments Qatar Investment Authority #CorporateVentureCapital #VisionTransformation #GCCInnovation #SportsInfrastructure #VentureBuilding #GCC #Sports #Vision2030 #SaudiArabia