twisted loop

2 ways your business can be bold in 2026 👇 1️⃣ Incentivise employees to create AI agents Because visualising a new idea or innovation will become so easy in the next 12 months, expect to see employees across departments - not just tech specialists - creating their own proof of concepts to elevate the business. This is a clear opportunity for leaders to be bold. Supply the guardrails and governance for your teams to operate within, and you could start to incentivise agent building across your organisation. 2️⃣ Prepare your business for freed capacity What do you do once you’ve automated and augmented your processes? Have you decided where your freed capacity will go? Be bold here by outlining a set of priorities waiting to soak up time – e.g. entering new markets, developing new products or features, improving customer service. Read how we believe businesses can be bold heading into next year...

The next wave of AI progress will come from employees building their own agents. After a year of experimentation, most teams now understand what AI is good at (and what it isn’t). The opportunity in 2026 is to turn that experience into action. With the rise of low-code and no-code tools, the people closest to the work can now automate parts of their own workflow, designing agents that genuinely solve business problems, not just demonstrate potential. It’s a shift from top-down innovation to something far more scalable: distributed creativity, guided by clear governance. 🎥 Watch Kamil Wyszyński explain why “betting on your employees” could be one of the smartest AI strategies for 2026. 

AI adoption is accelerating fast, but turning speed into value will define 2026. The gap between experimentation and measurable impact is widening. As AI moves deeper into operations, a few patterns are emerging that could quietly undermine progress for businesses over the next 12 months: 🔸 The pilot trap – pilots that never scale beyond proof-of-concept 🔸 Fragile ecosystems – innovation built faster than it can be governed 🔸 Eroding trust – efficiency that dilutes authenticity in communication Each is avoidable with the right structure, governance, and intent. The most adaptive organisations are already treating these not as warnings, but as signals, reminders to pause, redesign, and scale with purpose. Our latest carousel explores 3 things to be wary of next year, and how to get (or stay) ahead 👇 

2026 will mark the real beginning of the agent economy. Until now, agent creation has been limited to technically minded teams, but that’s changing, fast.  As tools become more consumer-friendly and prebuilt workflows emerge across industries, non-technical employees will start to build their own digital teammates. This shift won’t just make work faster - it’ll give employees ownership over their own working lives, allowing them to redesign their roles in a way that suits both them and their company. 🎥 In this clip, Malcolm Mathie explains how agent creation is becoming easier, more democratised, and exponentially more powerful as we head into 2026. 

Every year, there’s no shortage of noise about what’s coming next in technology. But as leaders, what we really need to know is which shifts will shape growth, where to be bold, and where to tread carefully.  To get into the heart of this challenge, we asked the Twisted Loop team to answer four questions: 1️⃣ What technological advancements are going to impact scaling businesses in 2026? 2️⃣ What should business leaders be wary of? 3️⃣ Where should they be bold? 4️⃣ Where should they invest their budget outside of AI? Here’s what they said 👇

As AI adoption is maturing, tools are becoming more capable, expectations more grounded, and the focus is on what genuinely drives performance. Across our work with forward-looking organisations, three trends stand out as defining forces for 2026: 1️⃣ The rise of the agent economy 2️⃣ Agents creating agents 3️⃣ The shift from experimentation to acceleration Each will redefine how businesses organise work, measure impact, and create value. The challenge now is how to use AI with purpose, designing for scale, and maintaining trust as systems evolve. Explore our predictions for 2026 below, taken from interviews with the twisted loop team 👇

Our Predictions for 2026 🔮 Every year, there’s no shortage of noise about what’s coming next in technology. But as leaders, what we really need to know is which shifts will shape growth, where to be bold, and where to be wary. To get into the heart of this challenge, we asked the Twisted Loop team to answer four questions: 1️⃣ What technological advancements are going to impact scaling businesses in 2026? 2️⃣ What should business leaders be wary of? 3️⃣ Where should they be bold? 4️⃣ Where should they invest their budget outside of AI? Join our monthly mailing list for access to the complete article: https://lnkd.in/evVJeh96

📣 Final call - AI adoption benchmarking in agencies survey is closing There’s still time to share how your agency is using AI and help shape an industry benchmark report created by twisted loop, Mustard and Prolific North. The survey explores how agencies are adopting AI, from the tools you’re using to the challenges and opportunities ahead. It takes just 5–10 minutes to complete, and by taking part you’ll: 💡 Get early access to the results, out in November 🎟️ Enter a draw to win £150 (voucher or charity donation) and a ticket to Prolific North Live! Take the survey today - link in the comments 👇

I've been talking to so many marketing agency leaders lately, and there's one topic that always comes up: AI 👀 The conversation is never the same. Some are all-in, some are just starting, and others are still trying to figure it out. This got me thinking: how do we really compare? To answer that, we're building an AI Benchmarking Report. This report will give you a clear, data-driven look at how your agency's AI strategy stacks up against your peers, along with suggestions on how to elevate your position and where value can be added across the sector. Want to see where you stand? Help us create this report by filling out our quick survey and get free access to the full findings when it's released in October 👇 https://lnkd.in/exvjeDPz PS: As a thank you for your time, you'll be entered into a draw to win a £150 Amazon voucher or a ticket to Prolific North Live. Good luck! Huge thanks to our partners  Mustard and twisted loop, please do spread the word!

I've been talking to so many marketing agency leaders lately, and there's one topic that always comes up: AI 👀 The conversation is never the same. Some are all-in, some are just starting, and others are still trying to figure it out. This got me thinking: how do we really compare? To answer that, we're building an AI Benchmarking Report. This report will give you a clear, data-driven look at how your agency's AI strategy stacks up against your peers, along with suggestions on how to elevate your position and where value can be added across the sector. Want to see where you stand? Help us create this report by filling out our quick survey and get free access to the full findings when it's released in October 👇 https://lnkd.in/exvjeDPz PS: As a thank you for your time, you'll be entered into a draw to win a £150 Amazon voucher or a ticket to Prolific North Live. Good luck! Huge thanks to our partners  Mustard and twisted loop, please do spread the word!