Uber Advertising

It’s official. The countdown to Cannes has begun—and our programming is now live! Join Uber Advertising at The Villa for exclusive sessions, cultural conversations, late-night resets, and fresh insights from our latest Gen Uber study. Space is limited. Secure your seat. https://lnkd.in/eekPXrk7 #CannesLions #UberAdvertising #OnTheMove #GenUber #CreativeEconomy

We’re growing. At Uber Advertising, we’re building a future where brands meet audiences at the intersection of movement and moments. And we’re just getting started. We’re looking for fearless thinkers, builders, and storytellers ready to shape what’s next in advertising. Ready to join us? 👉 Check out our latest open role. #GoFartherWithUber

Retail media isn’t a trend. It’s a transformation. At IAB Conecta’s 20th anniversary podcast, Omar Badoui Rodríguez, Head of Uber Advertising México, unpacked how Uber’s unique ecosystem is redefining what it means to connect with audiences in motion. From Mobility Media to Commerce Media, we’re creating moments that matter—whether someone’s heading to a concert or grabbing dinner. Because when people move, brands can move with them. 🎧 Catch more insights from the conversation on the podcast ( en español ). https://lnkd.in/eYgQGA4B #UberAdvertising #RetailMedia #CommerceMedia #MobilityMedia #IABConecta2025 #MarketingInMotion #AdvertisingInnovation El retail media no es una tendencia. Es una transformación. En el pódcast del 20º aniversario de IAB Conecta, Omar Badoui Rodríguez, Head de Uber Advertising México, explicó cómo el ecosistema único de Uber está redefiniendo lo que significa conectar con audiencias en movimiento. De Mobility Media a Commerce Media, estamos creando momentos que importan—ya sea que alguien se dirija a un concierto o vaya a cenar. Porque cuando las personas se mueven, las marcas pueden moverse con ellas. 🎧 Escucha más ideas y reflexiones de la conversación en el pódcast. https://lnkd.in/eYgQGA4B

We’re growing. At Uber Advertising, we’re building a future where brands meet audiences at the intersection of movement and moments. And we’re just getting started. We’re looking for fearless thinkers, builders, and storytellers ready to shape what’s next in advertising. Ready to join us? 👉 Check out our latest open role. #GoFartherWithUber

Retail media. Real results. We’re proud to sponsor #PMRetailMediaBCN in Barcelona this June. Catch Rodrigo González Lama, Head of Uber Advertising Spain & Portugal, and Lola Morrell Pérez, Client Partner on stage at 10:10am. They’ll share how we’re delivering attention and driving performance in a fast-moving space. 🗓️ June 4, 2025 📍 RBA Group Building, Barcelona See you there → https://lnkd.in/dsxkcthy #uberadvertising #retailmedia #adtech #programmatic #barcelonaevents #mediainnovation #digitalads Retail media. Resultados reales. Nos enorgullece patrocinar #PMRetailMediaBCN en Barcelona este junio. Acompaña a Rodrigo González Lama, Director de Publicidad de Uber en España y Portugal, y a Lola Morrell Pérez, Client Partner, en el escenario a las 10:10 h. Compartirán cómo estamos captando la atención y generando resultados en un entorno en constante evolución. 🗓️ 4 de junio de 2025 📍 Edificio del Grupo RBA, Barcelona ¡Nos vemos allí → https://lnkd.in/dsxkcthy

How does mobility shape the consumer journey? At last week’s Journey Talks in Brazil, we welcomed marketers, agencies, and brands for an afternoon of inspiration, conversation, and connection. Daniela Galego opened the day, setting the stage for a keynote from anthropologist Michel Alcoforado, who challenged us to rethink how consumers have evolved in today’s attention economy. Then, Helena Bonesio explored how brands can earn attention—and keep it. We closed with a panel moderated by Péterson Fernandes, where leaders from PepsiCo, ampfy, and Nubank shared how they’re using mobility to connect more meaningfully with consumers. And yes, there was a premium networking happy hour. And yes, the personalized caps were a hit. Read more about our mobility ad offerings: https://lnkd.in/eyxvsgtZ #JourneyTalks #uberadvertising #MobilityMarketing #ConsumerJourney #BrandExperience #MarketingInsights Como a mobilidade está transformando a jornada do consumidor? Na última edição do Journey Talks, reunimos profissionais de marketing, agências e marcas para uma tarde de inspiração, conversas relevantes e conexões reais. Daniela Galego abriu o evento e preparou o cenário para a palestra do antropólogo Michel Alcoforado, que nos desafiou a repensar como os consumidores evoluíram na economia da atenção. Em seguida, Helena Bonesio trouxe um insight poderoso sobre como as marcas podem capturar — e manter — a atenção das pessoas. Encerramos com um painel moderado por Peterson Fernandes, com líderes da Pepsico, Ampfy e Nubank compartilhando como usam a mobilidade para criar conexões mais significativas com os consumidores. E sim, houve um happy hour premium. E sim, os bonés personalizados foram um sucesso. Saiba mais sobre nossas soluções de mídia para mobilidade: 👉 https://lnkd.in/egA5CZ6h #JourneyTalks #uberadvertising #MobilityMarketing #ConsumerJourney #BrandExperience #MarketingInsights

🚨 Red light, green light… win. 🏆 Our first-ever AR campaign turned Uber rides into a Squid Game — and just won a Telly Award for Craft – Use of AR. Proud to be recognized alongside Netflix and Subtropic Studios for pushing the boundaries of what branded storytelling can be. This one turned heads. And turned rides into something...unforgettable. Read more about our award-winning entry and team here: https://lnkd.in/dsuATF7D #UberAdvertising #TellyAwards #Netflix #AR #SquidGame2 Telly Awards

How do you turn retail spikes into long-term brand love?  THE ICONIC’s CMO Joanna Robinson says it starts with empathy—and showing up in the moments that matter. Watch her ride-along with Uber Advertising's Michael Levine in the latest Moments with Marketers...in Uber Rides. 🚗🎥 Catch the full series on B&T’s YouTube channel. https://lnkd.in/e_VPKa9d #UberAdvertising #MomentsWithMarketers #RetailMarketing #BrandStrategy #CMOInsights

Retail media is evolving—and so are the conversations around it. This Wednesday, catch Edouard Dommergue, Head of Agencies at Uber Advertising France, at Stratégies’ Retail Media Summit as he dives into the shift from performance to brand-building. Joined by Romain RUOZZI from Bel, they'll share insights on how leading brands are driving 360° activations across the funnel. 📍Paris 📅 May 28 🎤 “Quand le retail media passe au branding” Let’s talk impact, innovation, and what’s next. Register here: https://lnkd.in/eAW7HCPQ #uberadvertising #retailmedia #branding #marketingstrategy #digitaltransformation Le retail media évolue — et les conversations aussi. Ce mercredi, retrouvez Edouard Dommergue, Head of Agencies chez Uber Advertising France, au Retail Media Summit organisé par Stratégies, où il explorera la transition du performance marketing vers le branding. Aux côtés de Romain Ruozzi (Bel), ils partageront leur vision sur la manière dont les marques leaders activent des dispositifs 360° tout au long du parcours. 📍 Paris 📅 28 mai 🎤 « Quand le retail media passe au branding » Parlons impact, innovation et perspectives. 👉 Inscrivez-vous ici : https://lnkd.in/eAW7HCPQ

What happens when CPG leaders get hands-on with real, measurable retail media? At Taiwan's first integrated Grocery × CPG Summit, attendees didn’t just sit through a panel — they explored new product experiences, activated real users, and saw what full-funnel media on Uber Eats actually looks like. 📲 They launched campaigns 🛍️ They drove in-app conversion 📈 They saw performance beyond the shelf This wasn’t just a summit. It was a space for brand builders to test what’s possible — and walk away with ideas they can act on now. ✔️ High intent, high engagement, high value Interested in learning more? Get in touch: https://lnkd.in/e9iKvZZa  #uberadvertising #retailmedia #CPGstrategy #groceryinnovation #omnichannelmarketing #brandactivation #frominsighttoimpact 當品牌親手體驗可衡量的零售媒體，會發生什麼事？ 在台灣首場「超市 × 快消品」整合高峰會中，與會者不只是聽場演講。他們親身體驗新品，成功觸達消費者，並親眼見證 Uber Eats 上的全漏斗行銷如何真正發揮效益。 📲 啟動品牌活動 🛍️ 轉化 App 內消費行為 📈 創造超越貨架的成效 這不只是一場高峰會，更是一個讓品牌實驗新方法、發掘實戰靈感的實驗場。 ✔️ 高意圖、高參與、高價值 想了解更多？歡迎聯絡我們