Insider.’s cover photo
Insider.

Insider.

Software Development

The #1 AI-native Omnichannel and Customer Engagement Platform

About us

Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS). Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as the #1 Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalization Engines 2021. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.6/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.

Industry
Software Development
Company size
1,001-5,000 employees
Type
Privately Held
Founded
2012
Specialties
Online Marketing, Predictive Analytics, Web Personalization, E-commerce, Mobile Platforms, and Omnichannel marketing

Products

Locations

Employees at Insider.

Updates

  • View organization page for Insider.

    136,482 followers

    When an elite world champion, two-time Paralympic snowboarder, and the CMO of a global tech unicorn come together, you know it will be an unfiltered, powerful exchange about resilience, focus, and what it takes to win, on any stage. This year, our CMO Merve Nazlioglu is taking the stage with Nicole Roundy, PLY, MBA at Women in Retail Leadership Circle On the Road event in NYC for a conversation on making retailers unstoppable in customer engagement. Inspired by Nicole’s journey as a world champion adaptive snowboarder and retail professional, this unfiltered session dives into why personalization is key to driving engagement and building loyalty, especially for action-sport enthusiasts whose passion is their lifestyle. We’ll explore how Tactics harnesses Insider’s AI-first platform to make retailers unstoppable in customer engagement. From creating personalized journeys across every channel your customers prefer to leveraging predictive, generative, and agentic AI to deliver relevance at the moments that matter most, this session shows how cutting-edge technology meets human-centered strategy. Join us in NYC on Oct 28. Learn more > https://bit.ly/42R3Ku7

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  • “Customer loyalty starts with trust.” - Sucharita Kodali, Vice President and Principal Analyst at Forrester In 2025, holiday shoppers expect brands to be there with helpful, relevant experiences every step of their journey, not just during the rush. In our latest webinar, Insider and Forrester break down the top 2025 holiday shopping trends and reveal how the most successful brands build trust, use AI for personalization, and connect across channels with today’s always-on shoppers. 🎥 Watch the webinar 👉🏻 http://bit.ly/4qg8dR1

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  • Who’s ready for Women in Retail Leadership Circle – On the Road? 🌆 We’re heading to 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝗖𝗶𝘁𝘆 𝗼𝗻 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟴𝘁𝗵 and 𝗟𝗼𝘀 𝗔𝗻𝗴𝗲𝗹𝗲𝘀 𝗼𝗻 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟰𝘁𝗵 — two incredible stops celebrating the women who shape the future of retail. Can’t wait to connect with all the powerful, creative, and visionary women driving innovation, inspiration, and impact across the industry. Let’s make these days about connection, growth, and celebration. And while you’re there, stop by 𝗜𝗻𝘀𝗶𝗱𝗲𝗿’𝘀 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 and 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘆𝗼𝘂𝗿 𝘀𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝘀𝗰𝗲𝗻𝘁 — because every leader deserves a fragrance as bold and unique as her journey. 💫 👉 Learn more about 𝗪𝗼𝗺𝗲𝗻 𝗶𝗻 𝗥𝗲𝘁𝗮𝗶𝗹 – 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 here: https://bit.ly/46QQLLk 👉 Learn more about 𝗪𝗼𝗺𝗲𝗻 𝗶𝗻 𝗥𝗲𝘁𝗮𝗶𝗹 – 𝗟𝗼𝘀 𝗔𝗻𝗴𝗲𝗹𝗲𝘀 𝗘𝗱𝗶𝘁𝗶𝗼𝗻 here: http://bit.ly/4n4KBfa #WomenInRetail #WomenEmpowerment #NYC #LosAngeles #Insider #Leadership

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  • GO! GLOBAL Türkiye is growing bigger and stronger. We are excited to announce an expanded roster of 40+ top-tier VCs joining our incredible lineup. The summit will bring together 7 of the world’s top 10 VCs and growth funds, including Sequoia Capital, Khosla Ventures, Andreessen Horowitz (𝗮𝟭𝟲𝘇), Qatar Investment Authority, General Atlantic, and more. The interest from the region’s most exceptional entrepreneurs has been off the charts. GO! GLOBAL is redefining how top LPs connect with VCs and how VCs discover and engage with exceptional entrepreneurs. Through curated one-on-one meetings and a proven blueprint, the summit accelerates high-impact partnerships and concrete investment opportunities. Don’t miss it! November 10–12. Istanbul. Apply now: goglobalturkiye.com #goglobalturkiye

  • Hit a holiday roadblock? 🚧 Get unstuck with a free 30-minute SOS session from Insider experts. Bring your toughest campaign challenges, from last-minute pivots to optimizing performance under pressure, and get actionable, personalized guidance from marketing pros who’ve solved them before. No sales pitch. Just expert help to save you time and reduce stress during the busiest season of the year. Get expert help now. 👉 http://bit.ly/3KSIrC3

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  • The holiday rush is here. Campaigns. Deadlines. Dashboards. Everything, everywhere. All at once. Let’s help you. This season, Insider and Twilio want to take something off your plate, with a little care made for marketing and customer engagement teams that give their all. $50 gift cards for what you actually need: ☕ Starbucks – coffee that fuels focus 🛒 Amazon – errands, done 🚗 Uber – skip the parking stress 🧘 ClassPass – rest, recharge, repeat 🎁 Tinggly – adventures that remind you there’s life beyond Q4 Enter to win a holiday treat, or book a 30-minute SOS session with our experts for tailored, no-sales-pitch support. Get relief now 👉 http://bit.ly/4h4Cyha Your holiday campaigns are in good hands. Let’s make sure you are, too. #HolidayMarketing #MarketingSupport #Twilio #BFCM2025

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  • There’s something truly special about meeting face to face in a city like Istanbul, where East meets West. Recently, we had the privilege of sitting down with some of our incredible customers from 10 different countries. Our mission was simple: to listen and learn from one another. Once again, it was a powerful reminder that nothing beats genuine customer love and heartfelt feedback. ❤️ The conversations were honest, insightful, and inspiring. We captured authentic feedback about the latest trends shaping our industry, like #AgenticAI, and how they’re influencing customer engagement and our product roadmap. A massive thank-you to our amazing customers: Pablo Andrés Paredes S. , Shobhit Tandon , Eduardo S. B. de Souza , Restu Kresnadi , Alexandra Bacardí , Raffaella Corvaja , Muhammad Rendi Nugraha , Wilson Del Grego , Hieu Nguyen , Andy Le. P.S. We also posed with Mood Octopuses, each carrying a heartwarming note we should all remember, especially during the peak season: 𝗙𝗹𝗶𝗽 𝘁𝗵𝗲 𝗠𝗼𝗺𝗲𝗻𝘁. Not every day is a win, and that’s okay. Some moments challenge you, and others lift you. It’s all part of the journey. That’s where this little octopus comes in. Flip it as the moment calls. Whatever side you’re on, know that at Insider, we’re always on your side, working tirelessly to help you feel unstoppable and to keep your octopus smiling. Thank you to our incredible customers for your trust, your openness, and your continuous feedback. Let’s keep building together! 🌟  #GrowthMakersClub

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  • 🎁 This holiday season, make every WhatsApp message count. Tune into Insider x WhatsApp’s exclusive 30-minute webinar and discover how to:  • Engage the 42% of holiday shoppers who prefer WhatsApp messaging  • Create personalized, frictionless shopping experiences that drive conversions  • Orchestrate seamless omnichannel journeys with WhatsApp at the core  • Leverage the latest features designed to maximize holiday sales Ready to transform your holiday season WhatsApp strategy? Watch the webinar 👉🏻 http://bit.ly/46Z7j2v #BlackFriday #CyberMonday #WhatsApp #BFCM #BFCM2025

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  • 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝟰 𝗬𝗲𝗮𝗿𝘀 𝘄𝗶𝘁𝗵 𝗪𝗮𝘁𝘀𝗼𝗻𝘀, 𝘁𝗵𝗲 𝗪𝗼𝗿𝗹𝗱’𝘀 𝗟𝗮𝗿𝗴𝗲𝘀𝘁 𝗛𝗲𝗮𝗹𝘁𝗵 𝗮𝗻𝗱 𝗕𝗲𝗮𝘂𝘁𝘆 𝗥𝗲𝘁𝗮𝗶𝗹𝗲𝗿 𝘄𝗶𝘁𝗵 𝟲 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 𝗔𝗻𝗻𝘂𝗮𝗹 𝗦𝗵𝗼𝗽𝗽𝗲𝗿𝘀 🥂 Watsons kicked off in 1841 as a small dispensary and cracked open its legacy by making bottled water a must-have in Hong Kong by 1903. Today, Watsons stands tall with over 16,800 stores across 30 countries, the world’s largest international health & beauty retailer serving over 6 billion shoppers annually. With more daily foot traffic than some cities see in a year. First to turn pharmacy visits into a stylish ritual, Watsons is the spot where people collect skincare, snacks, and memories. Insider energizes the Watsons experience at every touch with personalized customer journeys: turning browsing into must-share shopping sprees and helping a loyal club of 100 million members find their next favorite thing. Fans have watched Watsons ride through world wars, rebrand with neon, pioneer loyalty cards, and expand from Malaysia to Qatar in just one decade. So, here’s to many more years of icons and aisle adventures! #InsiderAnniversary

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Funding

Insider. 11 total rounds

Last Round

Series E

US$ 500.0M

See more info on crunchbase