Putting the Spotlight on 🔆 Pooja Sachan 🔆 today!
Pooja oversees all things customer success, CS ops, and support at TryProspect. A strong champion for the voice of the customer, she combines customer insight with business data to inform product and business strategy.
𝗛𝗼𝘄 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗴𝗲𝘁 𝗶𝗻𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀?
I didn’t start in Customer Success, I found my way to it by design. Early in my career I deliberately rotated through support, analytics, project management, pricing, and sales to understand what pulled me. The pattern that emerged was clear: I’m at my best in customer-facing roles where every day is unpredictable, the problems are business-critical, and learning is constant.
When I moved into Customer Success at Wingify, I immediately loved the craft—owning outcomes, not just activities.
Titles didn’t always capture the work. As a CSM I handled enterprise accounts typically reserved for senior roles; as a Senior CSM I also managed a team of three and was accountable for their KPIs. That mix of hands-on account leadership, revenue responsibility, and people management cemented my philosophy: Customer Success is a value-creation function.
In short, I got into CS by following the work that sits at the intersection of product, customer outcomes, and revenue, and I’ve stayed because it’s where I can have the most impact.
𝗛𝗼𝘄 𝗵𝗮𝘀 𝘁𝗵𝗲 𝗿𝗼𝗹𝗲 𝗼𝗳 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝘀𝗶𝗻𝗰𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿?
When I started, “Customer Success” was a buzzword with fuzzy lines. We owned engagement, adoption, and renewals but with oversized books of business, the motion defaulted to renewal-chasing. It was hard to go deep on value because sheer volume forced us to work quarter-to-quarter.
Today, the function is more mature and pragmatic. Three big shifts:
1/ From activity to outcomes. Success plans, value hypotheses, and ROI storytelling anchor the motion. KPIs map to NRR/NPS, time-to-value, and adoption depth, not just number of touchpoints.
2/ From heroic generalists to scalable systems. Right-sized enterprise books, digital/tech-touch for the long tail, and CS Ops for instrumentation, playbooks, and forecasting. Health scoring evolved from logins to leading indicators tied to use cases and executive priorities.
3/ We’ve moved from being Sales-adjacent to owning revenue. We earn renewals and expansions by delivering measurable outcomes and de-risking the org change required for adoption, anchored by proactive risk management, executive alignment, and disciplined pipelines.
(continued in comments!)