Varsity Spirit

It’s National Yearbook Week! 🎉 Your school's Yearbook isn’t just a book — it’s teamwork, creativity, and memories that last forever. Take time this week to celebrate your staff, share your pride, and show off the magic behind the pages. ✨ 👉 Download our free staff-bonding ideas and celebration graphics at https://lnkd.in/e3hTE6cp #NationalYearbookWeek #YearbookLife #StudentJournalism #VarsityYearbook #SchoolSpirit

Varsity Yearbook supports advisers and administrators with ways to help students grow — not just academically, but as leaders, creators and professionals-in-the-making. That’s where Press Pass Academy comes in! Hosted at the National School Spirit Championships at Walt Disney World® Resort, Press Pass Academy gives students a front-row seat to history in the making. They’ll capture the excitement of the prestigious cheer, dance and band national championships, sharpen their journalism skills and connect classroom learning to real-world opportunities. This experience gives students the opportunity for: · Resume-worthy experience interviewing athletes, spectators and on-air talent · Hands-on media training · A behind-the-scenes tour of ESPN operations · Opportunities to bond as a staff while covering their own school’s team on the national stage Advisers and administrators can feel confident knowing their students are gaining career-ready, resume-worthy experience while supporting their spirit programs on a national stage. Don’t just take our word for it, hear directly from an adviser that attended last year! “As the adviser, my favorite part of Press Pass Academy was seeing my students down on the floor taking photos and seeing their faces light up as they looked at what they captured. They rose to the occasion under pressure — and it made me tear up.” – Adviser, Rockwood Summit HS (MO) With Press Pass Academy, you’re not just sending students to an event. You’re giving them a pipeline to future careers, confidence and storytelling skills they’ll use long after graduation. Learn more about how your school can participate at https://lnkd.in/eGYD8Zu5

Happy #NationalSchoolSpiritDay! 🎉 Today, we’re celebrating the power of school spirit and its positive impact on schools and communities across the country. How are you showing your school pride and making this day special? Share your celebrations with us in the comments!

Celebrating the spirit of hard work today. Happy Labor Day!

Did you know that we don’t just train cheerleaders and dancers - we also train mascots? Behind every mascot is not only a talented athlete, but hours of practice to hype up the crowd, walk the field and carry on their school's game day traditions. Each summer, Varsity Spirit camps are where these skills are sharpened and perfected, helping these athletes bring school spirit to life all season long. Varsity Spirit was proud to be featured on ESPN’s SportsCenter this week when the network aired a feature centered around our UCA Mascot Camp! 🎥 💬 Tell us - who’s YOUR favorite mascot? Head to Varsity.com to learn about our UCA and NCA Mascot Camp programs. https://lnkd.in/eAwV-asG

Our Collegiate Licensing Team plays a vital role in building and maintaining strong partnerships with colleges and universities. Through these collaborations, we ensure that our uniforms and products featuring an institution’s marks not only meet the highest quality standards but also reflect the pride and traditions of each university. We know how important it is for teams to maintain a consistent, signature look over time. Recently, when we noticed that a university’s team uniforms didn’t fully align with updated brand standards, we didn’t just flag the issue... we fixed it! By working closely with the university, we seamlessly refreshed the uniforms to match their current brand identity, while keeping the team’s clean and iconic look intact. This wasn’t just about aesthetics. It was about pride, unity, and respect for the university and the athletes who represent it every time they take the field. With over 1,000 university partnerships nationwide, Varsity Spirit’s Collegiate Licensing Department is committed to service, integrity, and respect. These values drive us to protect the symbols and traditions of every institution we work with. Proud to be part of a team that elevates the student experience, one detail at a time. 💙

We’re proud to have recently announced the launch of the Pro Cheer League, the world’s first professional cheerleading platform for elite athletes aged 18 and older. The inaugural season kicks off in January 2026, with teams based in Dallas, Atlanta, Miami, and San Diego. Dallas was a natural choice for one of the first teams, given its rich cheerleading legacy — from the legendary Dallas Cowboys Cheerleaders to the pioneering work of Lawrence Herkimer, the “Grandfather of Cheerleading.” We’re excited to carry this tradition forward with the Dallas Drive and empower athletes to continue their cheer careers beyond high school and college, with professional training, compensation, and national exposure. Learn more about the Pro Cheer League at procheerleague.com and read the full interview with Varsity Spirit President, Bill Seely, in The Dallas Morning News: https://lnkd.in/epWYAtd6

Discover the dedication, athleticism and passion that defines All Star cheerleading in The Spark by WITF, Inc.'s most recent podcast. Featuring Varsity Spirit's own Season Daugherty, the conversation delves into the evolution of cheer and where we stand today with the recent launch of the Pro Cheer League! https://lnkd.in/gcvWb_7E