#BigGame2026 campaigns usually take months...this one took the JCPenney team 36 hours ⚡️🏈 ACD, Lindsay Easom, breaks down how our team went social-first just 4 days before kickoff and turned a shopping spree into a real-time red-carpet moment for these MVPs behind your favorite MVPs in the Big Game ✨🏈❤️
VaynerMedia
Advertising Services
New York, NY 287,256 followers
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance.
About us
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.
- Website
-
http://www.vaynermedia.com
External link for VaynerMedia
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2009
- Specialties
- creative strategy, strategy insights, media buying, media planning, analytics, communications, advertising, social media, digital marketing, brandformance, content management, social media platforms, digital marketing platforms, paid social, social strategy, video production, brand building, social media trends, culture, branding, and cultural trends
Locations
Employees at VaynerMedia
Updates
-
There's nothing like seeing months of your hard work air during the Big Game 🏈✨ From fueling up with (you guessed it) WK Kellogg Co Raisin Bran 😉🥣, to monitoring the internet in real time from the VaynerX Hudson Yards HQ, to that moment when the Raisin Bran spot hits the screen. ✨ Follow along with Casey Madsen (Associate Director, Comms) for a behind-the-scenes look at what game day actually looks like when you're the friend that works in marketing! 🏈🎬 #BigGame2026
-
SB Sunday game day hits different when it’s your work on the screen. 🏈 Swipe through for some BTS moments from the incredible crew who brought our WK Kellogg Co Raisin Bran spot to life during the #BigGame2026. The team. The mascot. The treats. The custom jerseys for the occasion. (Yes, that's Will Shatner's face on krispie squares!) Moments like this are why we do what we do. Massive congratulations to the WK Kellogg Co Raisin Bran team! 🥣 Catch the spot here: https://lnkd.in/eQ97X95R 📺 And vote for our commercial on LinkedIn here: https://lnkd.in/ecW27Q3Q #CLIENT
-
Why wait for the Big Game kickoff? 🏈📺 Our Chief Client Officer, Nick Miaritis shared all about why we released the WK Kellogg Co Raisin Bran spot BEFORE it hit TV on SB Sunday. TLDR: Because it's 2026 and the real game starts on social. 😉 An early drop = more time to build momentum, spark conversation, and actually grab attention. TV gives you a moment. Social stretches the moment! 🥣 Watch the spot: https://lnkd.in/eQ97X95R 📺 Vote for our commercial on LinkedIn: https://lnkd.in/ecW27Q3Q
-
It’s gametime after the Big Game. 🏈 Gary Vaynerchuk and Jim Stengel are BACK for a special edition of Marketing for the Now in collaboration with The CMO Podcast with Jim Stengel and vYve. This Monday, Gary and Jim will be unpacking all of the major marketing moments from the Big Game, and diving into what makes (or breaks) a memorable commercial. Hear from the people behind-the-scenes making your favorite ads, and what exactly goes into making a spot for 127+ million viewers. Tune in live this Monday, February 9th from 12:30-1:30pm (EST) right here on Linkedin, or check out our livestream afterwards to hear the full scoop. 💻
Super Bowl Advertiser Roundtable hosted by Gary Vaynerchuk and Jim Stengel
www.linkedin.com
-
WILL SHAT! WILL SHAT! WILL SHAT! 🥣☀️ #BigGame2026
-
Are you Team New England, Team Seattle… or Team Commercials today? 🏈👀 Today is the one day of the year when the ads matter just as much as the game. And tomorrow, Gary Vaynerchuk and The CMO Podcast with Jim Stengel are breaking down the strategy behind the spots that debuted during the Big Game. Tomorrow, February 9th at 12:30 PM ET, Gary and Jim are BACK to host their annual Advertiser Roundtable and scoring what worked, what didn’t, and why some brands broke through while others blended in. Join us live right here on LinkedIn as they sit down with the minds behind the most talked-about ads of the night 👉https://lnkd.in/eay_Xd4V So… who do you think will be the MVP of the commercial breaks tonight? 🏈🎬
-
No better way to kick off game day weekend! #BigGame2026
The Big Game calls for a big celebration. 📸🙌 We had our own kickoff here in SF, getting the weekend started with our Bay Area Brunch alongside OffBall. With a truly incredible group of friends, we brought the game day energy early, and celebrated all of the exciting events and activations happening. Of course, brunch wouldn’t be complete without the details. That’s why we had our own #Hellmann’s ‘Meal Diamond’ sandwich station, a WK Kellogg Co. Raisin Bran cereal tower, New Era Cap hats everywhere, and #Lumify eye drops to keep the redness in the red zone. And, we wouldn’t be able to say cheers without drinks from Diageo, and our specialty branded wine glasses, courtesy of Custom Ink. 🥂 We even got to hear a live performance from LaRussell, a Bay Area legend who is on his way to perform at the Big Game. With so much happening, we couldn’t think of a better way to pause, unwind, and really celebrate all of the incredible work that has gone into making this game our best one yet. 🏈🖤 #BigGame2026
-
-
-
-
-
+13
-
-
Excited for Monday! Tune in LIVE at 12:30pm ET for Gary Vaynerchuk, The CMO Podcast with Jim Stengel, and this incredible group of marketers to break down all the ads from the Big Game 🏈🎬
The Super Bowl isn’t just advertising’s biggest moment. It’s a reflection of how brands lead when the stakes are highest. Join us for a live Super Bowl Advertising RoundUp, on Monday, February 9th. We’ll go beyond the “best ads” lists to unpack the real choices behind Super Bowl marketing. Hosted by Jim Stengel and Gary Vaynerchuk, this candid conversation features insights from Soyoung Kang, President of eos Products; Ahmed Iqbal, Chief Marketing Officer of Cadillac Formula 1® Team; Steven Saenen, Category President of Savory Snacking at Mondelēz International; Luis Garcia, Chief Marketing Officer at Naterra International, Inc.; and Gail Horwood, Chief Marketing & Customer Experience Officer at Novartis. Monday, February 9 12:30 - 1:30pm ET | 9:30 - 10:30am PT This is one of our favorite conversations of the year. It is thoughtful, honest, and grounded in what it truly takes to build brands that matter. Register here - https://lnkd.in/dqXUAFhu See you Monday. #BigGame2026
-
-
Fun day with our brand friends and the #Ciroc crew! 🏈✨
Not all #BigGame2026 conversations happen on the field. 🏈🚐 Yesterday we hosted Vayner in the Vineyards, bringing together a curated group of marketing and cultural leaders for an afternoon of real conversation (and a proper pour) in Napa with our friends at #Cîroc. 🍷 Gary led a candid conversation aboard the VaynerXpress. No slides, no stage, just leaders talking shop. And in true culture-meets-brand fashion, Kane Brown joined us as a special guest. Weekend’s off to a strong start.
-
-
-
-
-
+10
-