DAY 1 | When it comes to brand storytelling and influencer strategy, there was more than one path to success. In this dynamic conversation at Social Media Week presented by Gallery Media Group, attendees heard directly from the teams behind L'Oréal and Macy's as they unpacked how two powerhouse brands pursued the same goal — consumer connection — with two very different content and influencer playbooks.
From prestige beauty to department store innovation, this session explored how each brand built community, drove culture, and measured impact. Whether scaling content, rethinking partnerships, or navigating new platforms, this session offered tactical insights and fresh inspiration from two distinct approaches under one strategic roof. #SMW
Thank you to our panelists—
Chris Anthony - Gallery Media Group
Sarah Shaker - L'Oréal USA
Andrea Port - Macy's