VERB reposted this
Want to create experiences people will never forget? Ask yourself first: Who’s it for? What are the KPIs? In our new (and free) course, The Power of Experiential with People, industry pros reveal how to turn ideas into lasting moments. Verb’s Shannon Jones says the brainstorm isn’t done until you ask the gut-check question: "So what?" Would you share it? Would you care? We’ve got more secrets for creating pop-ups, activations, and IRL magic for brands like Airbnb’s Barbie Dreamhouse and the Paris 2024 Olympic Cauldron in the video course, with briefs and project ideas for you to get stuck into 💡 And a dream teaching lineup including Glue Society, Imagination, Jack Morton Worldwide, People&Co., VERB, Cirque du Soleil Entertainment Group, Revolver, Random Studio, BETC Paris, BRINKWORTH DESIGN, and Carl Clerkin. Learn how to ask the right questions, craft unforgettable moments, and turn strategy into story. Best of all, it’s completely free, and you can join us from anywhere in the world. 🌎 If you’re ready to level up your experiential marketing game (or just get started), this one’s for you. 👉 Enrol now: https://lnkd.in/e7Z45Kc2 #dandad #experientialmarketing Hattie McIlroy Victoria Foster Katherine Lathwell