Versantus - Transformative digital solutions

Wishing all of our clients, followers, barn house ghouls and ghosts a Happy Halloween! 🎃

🧠 Save the date, our end-of-year digital showdown is back! Mark your calendars – the Versantus Presents: Big Marketing, SEO, Tech, AI, Everything Quiz of the Year 2025 is back! 🗓 Monday 9th December 🕒 3:00pm sharp 🎤 Hosted by Matt 🏆 Bragging rights + a mystery prize Join us for the Versantus Presents: Big Marketing, SEO, Tech, AI, Everything Quiz of the Year 2025! In it's second year, this is our fun, fast paced look back at the digital highs, lows, and “did that really happen?” moments of the year. Expect questions on marketing madness, AI breakthroughs, viral trends, and a few surprises from the Versantus team. Come for the bragging rights, stay for the laughs, and see who’ll be crowned this year’s Digital Champion. #marketingquiz #digitaltrends #AI #versantus

We're officially 16 years old today! 🎉 

Want to know the biggest reason your Google Ads suck (and waste money)? After 10 years managing and optimising Google Ads for national and international clients, I’ve seen a lot of wasted ad spend. Your budget should be protected at all costs and used wisely to squeeze out as much value as possible. Here are the biggest issues I see time and time again: ⸻ 1️⃣ 𝐎𝐯𝐞𝐫𝐥𝐲 𝐚𝐠𝐠𝐫𝐞𝐠𝐚𝐭𝐞𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 Trying to target too many audiences or objectives in one campaign is a big mistake. Granularity is key. It helps Google understand your targeting better, makes your ads more relevant, and gives you cleaner data so you can actually see what’s working and what’s not. ⸻ 2️⃣ 𝐏𝐨𝐨𝐫 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 I often see people either broad matching everything (which opens the floodgates for irrelevant clicks) or going too far the other way with only exact match (which strangles reach). The right balance is a small, focused keyword pool using a mix of broad, phrase, and exact match. Then regularly check your Search Terms Report to discover new converting keywords and add negatives for anything irrelevant. ⸻ 3️⃣ 𝐍𝐨𝐭 𝐫𝐞𝐯𝐢𝐞𝐰𝐢𝐧𝐠 𝐬𝐞𝐚𝐫𝐜𝐡 𝐭𝐞𝐫𝐦𝐬 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐧𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐥𝐢𝐬𝐭𝐬. If you’re not doing this properly, you’re wasting money on traffic that will never convert. It’s one of the simplest ways to improve your ROI. ⸻ 4️⃣ 𝐏𝐨𝐨𝐫 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 Incorrect setup in Google Tag Manager or marking low-value actions as primary conversions can completely skew your data. If your tracking is off, your decisions will be too. ⸻ 5️⃣ 𝐒𝐞𝐭 𝐚𝐧𝐝 𝐟𝐨𝐫𝐠𝐞𝐭 𝐦𝐞𝐧𝐭𝐚𝐥𝐢𝐭𝐲 Google Ads needs regular attention. You should be checking in on your data, identifying trends, and steering spend where it actually delivers results. ⸻ At the end of the day, Google Ads is a powerful platform. The issue isn’t Google itself, it’s how we understand and use it. When you take the time to truly understand the tools, the targeting, and the data, that’s when your campaigns start performing the way they should. Protect your budget. Stay curious. And keep learning how to get the most out of every click.

brightonSEO - done We came for the talks on zero-click searches, GA4 growing pains, and how AI is reshaping what “authority” really means online. We left with notebooks full of acronyms and plenty of sharp ideas to take back to our clients. One message came through loud and clear across every session: it’s not about more data - it’s about meaningful data. It’s easy to get swept up in tools, trends, and buzzwords, but brightonSEO was a great reminder that real progress comes from clarity - not complexity. #brightonSEO #MeasureFest #digitalstrategy #digitalagency #drupalagencyoxford #searchmarketing #versantus

Day one at brightonSEO Lots of conversations, ten thousand steps, and one perfectly adequate coffee. We're here for the real talk - messy martech stacks, search strategy headaches, and how not to break your site chasing algorithm updates. Today’s sessions have already reminded us of something universal, whether you're running PPC for a care home group or untangling content silos in higher ed - better decisions come from better data, not better guesses. More to come tomorrow. But for now, feet up and brain buzzing #brightonSEO #MeasureFest #digitalstrategy #uxagency #drupalagencyoxford #searchmarketing

We’re heading to #BrightonSEO this week to explore the real impact of AI on search, storytelling, and user experience. Talks like “Forget SEO vs AI. Build a brand people trust”, “The SEO identity crisis”, and “Event tracking done right” show how the focus is shifting. It’s not just about rankings or reports anymore - it’s about building credibility, telling the right story, and making every click count. We’re especially interested in how these ideas can shape what we’re building at Versantus.ai and how technical SEO, content structure, and GA4 headaches tie into better digital experiences - whether you’re a membership body, a university, or an ambitious startup trying to stand out. Also, yes, a few of us have agreed to the 5k and the beach clean. If you're around, say hello 👋 Read more about why we’re going https://lnkd.in/evSC4uPD #brightonSEO #MeasureFest

Every organisation relies on trust, and online that trust is shaped by experience. A confusing or disconnected website doesn’t just frustrate users, it shapes how they see your organisation. Any sector can suffer from disconnected systems, clunky platforms, and inconsistent content that quietly damage user journeys long before conversion even begins. In higher education, the impact is clear. Students expect their university experience to feel joined up, both on campus and online, with every interaction reflecting the same level of quality and care. When they can’t find clear information, navigate easily, or trust what they see, they’re more likely to give up and often choose a competitor instead. We help universities align their systems, content, and UX to create connected, conversion focused digital experiences. For example, we worked with Saïd Business School to unify their platforms, improve UX, and deliver a modern, student first experience that truly reflects their reputation. Explore why strong content, good UX, and platform clarity make or break student recruitment: 🔗 https://lnkd.in/ey2iYYfQ #DigitalExperience #UXDesign #HigherEducation #WebDevelopment #UserTrust #Versantus

Thankyou to all of my wonderful friends, family and colleagues that have paid for me to sleep in a field without a tent, in support of Oxfordshire Homeless Movement (OHM) They are an essential service that brings together organisations across the country to save lives all year round. It’s a mild and dry night tonight, and tomorrow I get to sleep in my own bed. Not everyone is as lucky. And over ONE THOUSAND people died on the streets last year. This is not what a civilised country does. It’s still ok to give if you can. Go on - I know you want to. https://lnkd.in/dr9Rzqg7