Viant Technology

All marketers want is to cut through the noise and meet audiences where attention is highest... #ConnectedTV is making that possible. It's where context, audience, and outcomes meet to drive smarter media investments and stronger #ROI. Join us at ANA’s Masters of Marketing for “Context That Converts”, where Viant, IRIS.TV, PMG, and CKE Restaurants, Inc. (home of Carl’s Jr.) will take you behind the scenes of a campaign that broke through the noise and delivered measurable impact across the full funnel. You’ll hear how AI-powered contextual targeting helped overcome fragmented measurement, prove ROI, and drive both brand engagement and sales lift. ✅ Brand insights ✅ Live audience benchmarks ✅ Real strategies you can take back to your team 🎙️ Featuring: ⭐️ Field Garthwaite, CEO, IRIS.TV ⭐️ Sam Bloom, Head of Partnerships, PMG ⭐️ Scott Sutton, Media Director, CKE Restaurants, Inc. Don’t miss this conversation on how smart context is shaping the future of CTV. Learn more: https://lnkd.in/e_Mz58py #ANAMasters #ConnectedTV #CTV #Advertising #Events #Adtech #DigitalAdvertising | Association of National Advertisers

Our VP of Sales, Jay Freedman, crushed it on the Tech Stage at Advertising Week New York! Jay’s conversation with Advertising Week's Michael Gewirtzman explored the biggest shifts shaping digital advertising today— from separating real AI innovation from hype, to the next frontier of CTV, and the growing power of live sports in streaming. Thanks for the great opportunity, Advertising Week! #Events #Adtech #CTV #CTVadvertising #AI #ViantAI #DigitalAdvertising #AWNY2025 #AWNY #AdvertisingWeek

We’re proud to see Digiday spotlight the power of emotional and contextual targeting in CTV, and how Viant, alongside Tubi and IRIS.TV, is helping shape what’s next. This partnership enables advertisers to reach 100M+ monthly Tubi viewers across premium content with precision, using the 𝗜𝗥𝗜𝗦_𝗜𝗗 to align brand messages with the right moments in storytelling. As our CMO Jon Schulz shared, it’s about context-aware placements that enhance both suitability and performance, ensuring ads appear where they matter most: "The hero saves the day… that’s content I want my ad to follow." Read the full insightful breakdown from Sr. Reporter Sam Bradley of Digiday, below. #CTV #AdTech #ContextualTargeting #DigitalAdvertising https://lnkd.in/guW73NvE

Advertisers are spoiled for choice in the CTV market. It’s good news for buyers, but the sheer quantity of supply makes it difficult for streaming players to get their share of ad spend. A deepening alliance between free ad-supported TV (FAST) platform Tubi and DSP provider Viant Technology provides a window into efforts by ad tech firms and streamers to prime the pump. In this piece by Sam Bradley, we speak to Vijay Rao, Michael Treon of PMG, Jon Schulz, Richie Hyden of IRIS.TV, and Chris Rigas of Markacy. https://lnkd.in/guW73NvE

The Viant 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 is here! Today in #digitaladvertising, we're shining a light on: 📣 Chris Vanderhook Gets Real About AI in Ad Age 📣 BTS at our Exclusive Conference at Viant HQ w/ Association of National Advertisers 📣 Viant Named "Best DSP for CTV Advertising" by G2 📣 Viant Welcomes Zach Stegman, VP of Product Mgmt. 📣 Team Viant Hot Takes, Feat.: ⭐️ Jon Schulz, CMO, Viant ⭐️ Keith Petri, SVP, Product, Viant (CEO/Fndr., Lockr by Viant) ⭐️ Tyler Schloessmann, Account Dir., Viant 📣 Video Shorts You Might Have Missed 📣 And more Check it out and subscribe below! #ThoughtLeadership #AdTech #CTV #DigitalAdvertising #Advertising #AI #ArtificialIntelligence #Tech

This week, during our live panel with City of Hope and iProspect at Advertising Week New York, we unveiled a first-to-market case study that redefines healthcare marketing effectiveness. Together, we showed how omnichannel campaigns—spanning CTV, online video, streaming audio, and display—could move beyond impressions to measurable patient visits and physician referrals for City of Hope, one of the nation’s largest cancer research and treatment organizations. 💡The impact? A new benchmark for healthcare marketing, showing how precision measurement and storytelling can work hand-in-hand to deliver real change for patients and providers. 📖 Visit the case study page for more information: https://lnkd.in/eUNnCxmB #Viant #AdWeek #HealthcareMarketing #Measurement #Innovation

🎪 What an incredible session at Advertising Week New York! Together with iProspect and City of Hope, Viant explored how a leading cancer research & treatment center redefined its healthcare marketing strategy—proving the power of a digital-first, impact-driven approach. A huge thank you to our speakers for sharing their expertise: ⭐️ Ken Chaplin, CMO, City of Hope ⭐️ Trevor Hadick, SVP, Managing Director, iProspect ⭐️ Andy Krantz, Director of Sales, Viant ⭐️ Amanda Sheplee, VP Agency Partnerships, Viant (Moderator) 📸 Here’s a look back at the discussion that showed how healthcare marketing can move beyond impressions to create real impact. Check out the full City of Hope case study here: https://lnkd.in/eUNnCxmB #AWNY2025 #HealthcareMarketing #CTV #DigitalAdvertising #Adtech

👏 Our SVP, Managing Director, Trevor Hadick took the stage at Advertising Week New York alongside Ken Chaplin, Chief Marketing Officer at City of Hope, and Andy Krantz and Amanda Sheplee from Viant Technology.     During the discussion, Andy highlighted how measurement served as the North Star of Viant’s partnership with iProspect. Together with Viant, the teams built a fully measurable omnichannel strategy, connecting marketing exposure directly to patient signups.     “One of Trevor’s mantras is ‘Solution for Measurement.’ It was the North Star of our campaign.” — Andy Krantz, Viant.    The panel explored how precision marketing, seamless patient and physician experiences, and trusted partnerships drive measurable impact, and how flexibility and innovation continue to shape healthcare marketing today.

We’re proud to be named the 𝗕𝗲𝘀𝘁 𝗗𝗦𝗣 𝗳𝗼𝗿 𝗖𝗧𝗩 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 in G2’s latest roundup of top demand-side platforms.🚀 The article highlights what sets Viant apart: ✅ Scalable and precise campaigns across #CTV ✅ Household-level precision targeting ✅ A support team that earned a 92% satisfaction rating for being proactive, responsive, and dedicated to customer success Thank you to our clients and partners for sharing your experiences on G2—it’s your feedback that makes recognition like this possible. Read more via Tanuja Bahirat of G2, here: https://lnkd.in/eGc-x9wU #CTV #ProgrammaticAdvertising #DigitalMarketing #Viant #Awards #ConnectedTV

📣 #NEWS: Viant and Tubi are expanding our partnership to bring advertisers the next level of outcomes-driven #CTV advertising. With the 𝗜𝗥𝗜𝗦_𝗜𝗗 now enabled across Tubi’s massive content library—the world’s largest Hollywood collection with 300,000+ movies and shows and 100M+ monthly active users—marketers can achieve: ✅ Precise contextual targeting and measurement at scale ✅ Smarter audience engagement across premium programming ✅ Greater accuracy that drives measurable results Viant SVP of Business Development Tom Wolfe commented on the impact of this partnership, noting that: "By combining Tubi’s extensive AVOD reach with Viant’s leadership in CTV, identity and measurement, advertisers achieve greater transparency and performance, at scale.” Learn more below. IRIS.TV | #CTVadvertising #ConnectedTV #ContextualAdvertising #Streaming #Advertisers #Marketers #Adtech #DigitalAdvertising #News https://lnkd.in/eCgBvbEB